{"id":13,"date":"2026-07-21T15:46:45","date_gmt":"2026-07-21T15:46:45","guid":{"rendered":"https:\/\/wwwtest.ucf.edu\/rebrand\/home\/"},"modified":"2026-10-07T17:52:48","modified_gmt":"2026-10-07T17:52:48","slug":"home","status":"publish","type":"page","link":"https:\/\/www.ucf.edu\/brand\/","title":{"rendered":"Unmistakably UCF"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull brand-section is-style-light is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-464c60d7 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-17ef3f6d wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30);flex-basis:40%\">\n<h3 class=\"wp-block-heading\" style=\"line-height:1.2\">Bring the UCF Brand to Life<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-accent-rule\" \/>\n\n\n\n<div class=\"wp-block-group is-style-bold-gold is-layout-grid wp-container-core-group-is-layout-1b3fa622 wp-block-group-is-layout-grid\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"is-style-eyebrow wp-container-content-da9459b7 wp-block-paragraph\">Start Here:<\/p>\n\n\n\n<div class=\"wp-block-buttons wp-container-content-da9459b7 is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-glyph has-display-font-family has-body-font-size has-stretch-link\"><a class=\"wp-block-button__link has-display-font-family has-lead-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.ucf.edu\/brand\/brand-strategy\/\" style=\"font-style:normal;font-weight:700;text-transform:uppercase\">Brand Strategy<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-icon wp-container-content-794cff66\"><svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n\t<path d=\"M10 6H18V14H16.5V8.5L7 18L6 17L15.5 7.5H10V6Z\" \/>\n<\/svg>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30);flex-basis:60%\">\n<p class=\"wp-block-paragraph\">What started as a bold idea more than 60 years ago has become a university unlike any other. To this day, UCF transforms ambition into action and possibility into progress, creating a better future for all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This is how we shape a brand experience that\u2019s unmistakably UCF.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-dbd15ef1 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--40);margin-right:0;margin-bottom:var(--wp--preset--spacing--40);margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"200\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Footer-250x200-1.png\" alt=\"UCF Logo\" class=\"wp-image-496\" style=\"width:84px;height:auto\" \/><\/figure>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Bring the UCF Brand to Life Start Here: What started as a bold idea more than 60 years ago has become a university unlike any other. To this day, UCF transforms ambition into action and possibility into progress, creating a better future for all. This is how we shape a brand experience that\u2019s unmistakably UCF.<\/p>\n","protected":false},"author":1,"featured_media":954,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ucf_brand_number":0,"ucf_brand_hero_treatment":"","ucf_brand_deck":"","ucf_brand_hero_note":"","footnotes":""},"class_list":["post-13","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unmistakably UCF - Unmistakably UCF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucf.edu\/brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unmistakably UCF: Official Brand Guidelines\" \/>\n<meta property=\"og:description\" content=\"Find brand strategy, writing standards, design elements and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucf.edu\/brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Unmistakably UCF\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T17:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/10\/Guidelines-OGimage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Unmistakably UCF\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/\",\"name\":\"Unmistakably UCF - 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