{"id":389,"date":"2026-08-14T19:21:40","date_gmt":"2026-08-14T19:21:40","guid":{"rendered":"https:\/\/wwwtest.ucf.edu\/brand\/?page_id=389"},"modified":"2026-09-16T13:43:22","modified_gmt":"2026-09-16T13:43:22","slug":"brand-governance","status":"publish","type":"page","link":"https:\/\/www.ucf.edu\/brand\/brand-governance\/","title":{"rendered":"Brand Governance"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull brand-section is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"brand-index wp-block-ucf-brand-section-index\" aria-labelledby=\"brand-index-title-1\"><h2 class=\"brand-index__title\" id=\"brand-index-title-1\">UCF&#039;s Brand Governance Includes:<\/h2><ul class=\"brand-index__list\"><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#licensing-and-trademark-rules\"><span class=\"brand-index__num is-style-meta\">10.1<\/span><h3 class=\"brand-index__label\">Licensing and Trademark Rules<\/h3><\/a><p class=\"brand-index__desc\">From key definitions to merch and more<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#mascot-use-guidelines\"><span class=\"brand-index__num is-style-meta\">10.2<\/span><h3 class=\"brand-index__label\">Mascot Use Guidelines<\/h3><\/a><p class=\"brand-index__desc\">Covering Knightro, Citronaut and others<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#logo-creation-rules\"><span class=\"brand-index__num is-style-meta\">10.3<\/span><h3 class=\"brand-index__label\">Logo Creation Rules<\/h3><\/a><p class=\"brand-index__desc\">What\u2019s prohibited and potential exceptions<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#social-media-rules\"><span class=\"brand-index__num is-style-meta\">10.4<\/span><h3 class=\"brand-index__label\">Social Media Rules<\/h3><\/a><p class=\"brand-index__desc\"><span class=\"badge\">Content Coming Soon<\/span><\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#badges-and-rankings-guidelines\"><span class=\"brand-index__num is-style-meta\">10.5<\/span><h3 class=\"brand-index__label\">Badges and rankings guidelines<\/h3><\/a><p class=\"brand-index__desc\">High-level notes to put our best foot forward<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#ai-rules\"><span class=\"brand-index__num is-style-meta\">10.6<\/span><h3 class=\"brand-index__label\">AI Rules<\/h3><\/a><p class=\"brand-index__desc\">Acceptable and prohibited ways to use AI<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#accessibility-requirements\"><span class=\"brand-index__num is-style-meta\">10.7<\/span><h3 class=\"brand-index__label\">Accessibility Requirements<\/h3><\/a><p class=\"brand-index__desc\">Important standards and UCF support services<\/p><\/li><\/ul><\/nav><\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-light is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"licensing-and-trademark-rules\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong><strong>Licensing and Trademark Rules<\/strong>&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">University Brand and Marketing ensures UCF trademarks only appear on quality products with minimal risk to the university and consumers. All trademark usage on promotional or retail products requires approval from University Brand and Marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is considered a trademark?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Any mark, logo, symbol, nickname, letter(s), word(s), color, sound, or combination of these that indicates to the public an affiliation with\/sponsorship by UCF and\/or UCF as the source of the goods\/services. The university\u2019s rights, whether registered (signature, seal, slogans, logos and other marks) or unregistered are protected by law.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Who can use UCF trademarks for authorized UCF purposes without prior approval from University Brand and Marketing?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width has-body-font-size\">\n<li>UCF Board of Trustees&nbsp;<\/li>\n\n\n\n<li>UCF colleges, departments and units&nbsp;<\/li>\n\n\n\n<li>UCF faculty and staff for official university-related business&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">All of the above shall hereafter be referred to as \u201cauthorized UCF trademark users.\u201d All others not listed in the section above must secure permission in writing from University Brand and Marketing prior to using UCF trademarks. This includes, but is not limited to, UCF students and student clubs and\/or student organizations registered through the Office of Student Involvement, along with UCF alumni.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\"><strong>Colleges, Departments and Units<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Promotional products produced by colleges, departments and units serve as an extension of the UCF brand and contribute to the way we\u2019re perceived by students, employees, alumni and the community.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">By selecting promotional products that align with the UCF brand standards, colleges, departments and units can help create a cohesive, professional and recognizable image that strengthens school pride, enhances visibility and communicates a unified identity across all audiences.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Some important notes:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width\">\n<li>Colleges, departments and units are encouraged to use their unit identity lockup (UIL) on promotional items for their area.&nbsp;<\/li>\n\n\n\n<li>Designs using trademarks from other entities, or derivatives of those marks, will not be approved without written permission from the trademark holder.&nbsp;<\/li>\n\n\n\n<li>Citronaut is reserved for use by UCF Athletics and the Office of the President.&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading\"><strong>FINDING A LICENSED VENDOR<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">University licensees are the only vendors authorized to produce products using UCF trademarks. Find approved licensees at <a href=\"http:\/\/clc.com\/license-search\/\" target=\"_blank\" rel=\"noopener\">clc.com\/license-search<\/a> \u2014 where you choose the product you\u2019re interested in, then select UCF under the \u201cpick a school\u201d dropdown to identify licensees capable of producing that product.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">A complete list of all current licensed vendors can be provided upon request.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-style-paper-accent is-layout-constrained wp-container-core-group-is-layout-325eb6c2 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"wp-block-paragraph\"><strong>How to order a product:<\/strong>&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list is-style-reading-width\">\n<li>Select a licensed vendor from the approved list.&nbsp;<\/li>\n\n\n\n<li>Collaborate with the licensee on your design.&nbsp;<\/li>\n\n\n\n<li>Once you place your order, the licensee submits the artwork to University Brand and Marketing for review.&nbsp;<\/li>\n\n\n\n<li>University Brand and Marketing works directly with the licensee to approve the design or request changes. For extensive revisions, University Brand and Marketing contacts you directly to assist in finalizing the design.&nbsp;<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">To ensure timely delivery of promotional products, you should initiate the order <em>at least<\/em> one month in advance of when the product is needed.&nbsp;<\/p>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\"><strong>Registered Student Organizations (RSOs)<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">RSOs are not considered to be sponsored entities of UCF, so they are not authorized to use any university trademarks or logos.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<h4 id=\"h-branding-standards\" class=\"wp-block-heading\"><strong>BRANDING STANDARDS<\/strong>&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width\">\n<li>Designs that mimic UCF logos or trademarked elements, or that create the impression of an official UCF mark, are prohibited.&nbsp;<\/li>\n\n\n\n<li>RSOs may only use \u201cUCF\u201d or \u201cUniversity of Central Florida\u201d <em>after<\/em> their organization name, preceded by \u201cat\u201d or \u201c@\u201d, as in \u201cStudent Organization Name at UCF.\u201d&nbsp;<\/li>\n\n\n\n<li>RSOs may not use any university logos or trademarks.&nbsp;<\/li>\n\n\n\n<li>Use of the language \u201cUCF\u201d or \u201cUniversity of Central Florida,\u201d or any university motto, tagline or slogan is required to be produced by one of UCF\u2019s officially licensed companies.&nbsp;<\/li>\n\n\n\n<li>If an RSO seeks to use Knightro in any of their promotional items, they must obtain approval through University Brand and Marketing, <em>and<\/em> UCF Athletics. First review the <a href=\"https:\/\/www.ucf.edu\/brand\/brand\/brand-governance\/#mascot-use-guidelines\"><strong>Knightro use rules<\/strong><\/a>.<\/li>\n\n\n\n<li>Designs utilizing trademarks from other entities, or derivatives of those marks, will not be approved without written permission from the trademark holder.&nbsp;<\/li>\n\n\n\n<li>Inappropriate language or references to drugs, alcohol, gambling or firearms are not permitted on designs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-paper-accent has-body-font-size is-layout-constrained wp-container-core-group-is-layout-bf2a12c1 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-body-font-family has-ui-font-size\">Keep in Mind<\/h4>\n\n\n\n<p class=\"has-body-font-size wp-block-paragraph\"><strong>Unregistered<\/strong> <strong>student organizations<\/strong> are not only prohibited from using UCF logos or trademarked elements in their designs, but they also cannot use \u201cUCF,\u201d \u201cUniversity of Central Florida\u201d or any university motto, tagline or slogan in their organization\u2019s name.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 id=\"h-ucf-merchandise\" class=\"wp-block-heading\"><strong>UCF Merchandise<\/strong><\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Permission to produce or sell clothing or other merchandise that incorporates UCF\u2019s name, trademarks or logos must be secured in advance in writing from each of the following departments:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width has-body-font-size\">\n<li>University trademarks: University Brand and Marketing&nbsp;<\/li>\n\n\n\n<li>UCF Athletics trademarks: University Brand and Marketing, and UCF Athletics&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">UCF retains all rights to all articles of clothing and other merchandise that represent or promote the university or a unit of the university. Only UCF-approved vendors can produce or sell such merchandise. Reach out to University Brand and Marketing for the current list of approved merchandise vendors.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Individuals and companies producing or selling UCF clothing or merchandise without permission are subject to prosecution.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\">\n<h3 id=\"h-ucf-merchandise\" class=\"wp-block-heading\"><strong><strong>Use of UCF Trademarks by Outside Parties<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">All items produced for sale using UCF trademarks are subject to the royalty payment requirements as set forth in approved licensing agreements.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Outside parties may only use UCF trademarks if prior written approval has been obtained from University Brand and Marketing, and the Office of the General Counsel.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">It is the responsibility of each authorized UCF employee contracting with vendors, partners or freelancers to inform them of the university\u2019s brand standards and to make certain that the standards are applied to the materials being produced.&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-paper is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"mascot-use-guidelines\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Mascot Use Guidelines<\/h2>\n\n\n\n<h3 id=\"h-knightro\" class=\"wp-block-heading is-style-reading-width\"><strong>Knightro<\/strong><\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Knightro is copyrighted and licensed by UCF and the University of Central Florida Athletics Association (UCFAA). Use or depictions of Knightro are coordinated through University Brand and Marketing, and UCFAA. UCFAA requires that all individuals and organizations, both internal and external, obtain approval prior to producing any images or products that will display Knightro. Use of Knightro without written authorization may be considered \u201ccounterfeit\u201d and subject to legal remedies.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Knightro\u2019s appearance must be unaltered* and cannot be used in the promotion of alcohol, tobacco, illegal or \u201crecreational\u201d drug products, political campaigns or political causes, profanity, or racist, sexist, hateful or demeaning language or sexual acts. Incorporation of trademarks or copyrights not owned by UCF is not permitted unless written permission for such use is obtained from the mark or copyright owner.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-44728c85 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>UCFAA:<\/strong> May modify Knightro\u2019s appearance to reflect specific sports or events for internal purposes. All modifications must be approved by University Brand and Marketing, and UCFAA.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>UCF internal academic departments:<\/strong> Must obtain approval from University Brand and Marketing and UCFAA prior to producing any images or products that will display Knightro imagery or the use of any UCF Athletics trademarks.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Endorsements:<\/strong> Knightro\u2019s name, image and likeness (NIL) may not be used by any business, organization or entity \u2014 on- or off-campus \u2014 without prior written approval from UCFAA. This includes, but is not limited to, branded content, advertisements, sponsored social posts and fundraising materials. Unauthorized use is strictly prohibited.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-light-accent has-black-color has-text-color has-link-color wp-elements-1 is-layout-constrained wp-container-core-group-is-layout-781ba673 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"is-style-muted is-style-reading-width has-body-font-size wp-block-paragraph\">The UCF stacked logo must be removed from Knightro\u2019s chest and\/or shield prior to production unless prior written approval is obtained.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<h4 id=\"h-knightro-faqs\" class=\"wp-block-heading\">KNIGHTRO FAQs<\/h4>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Can I use Knightro to promote my business or organization?<\/strong> <br>The use of Knightro is restricted to UCFAA and those who obtain prior approval.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Can I change Knightro\u2019s appearance to promote my business or organization?<\/strong> <br>Knightro\u2019s physical appearance cannot be changed in any way. This includes, but is not limited to, his armor, head\/helmet and body \u2014 nor can Knightro wear any item that alters his physical appearance.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>What can I add to Knightro\u2019s appearance to promote my business or<\/strong> <strong>organization?<\/strong> <br>Either in a photoshoot or in a new illustration, Knightro can hold, point to or otherwise highlight items that support your business or organization with written UCFAA approval.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>My business is a current partner of UCFAA. Do I need written approval if I want to use<\/strong> <strong>Knightro?<\/strong> <br>Yes, written approval must be obtained prior to producing any images or products that will display Knightro.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 id=\"h-knightro\" class=\"wp-block-heading\"><strong>CITRONAUT<\/strong><\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Citronaut is reserved for use by UCF Athletics and the Office of the President.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50)\">\n<h3 id=\"h-knightro\" class=\"wp-block-heading\"><strong>Other Mascots<\/strong><\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Vincent \u201cVinnie\u201d the Vulture, Pegasus, Knugget and any other UCF legacy mascot or character is restricted to special use by the Office of the President.&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-light is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"logo-creation-rules\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Logo Creation Rules<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">These rules apply to all UCF entities \u2014 including colleges, departments, centers, institutes, programs, initiatives, events and student-facing units \u2014 and to any agency or vendor producing work on their behalf.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Any logo outside of UCF\u2019s core brand marks weakens recognition and brand equity. A unit that markets under its own special logo markets <em>against<\/em> UCF.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Units must express their identity through brand typography, color, photography and naming \u2014 not a separate mark.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Units with a documented need serving an external audience may request a <strong>unit identity lockup (UIL)<\/strong>: the unit name locked to the university mark, designed and issued by University Brand and Marketing. A UIL is the <strong>only<\/strong> approved way for a unit to carry its own name in a mark.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Refer to the <strong><a href=\"https:\/\/www.ucf.edu\/brand\/brand\/logo-and-identity\/#unit-identity-lockups-uils\">unit identity lockups<\/a><\/strong> portion of our logo and identity section for UIL eligibility and requests.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-white-color has-text-secondary-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-2\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">pROHIBITED<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Do not create, commission, purchase or use:<\/strong><\/p>\n\n\n\n<ul style=\"line-height:1.5\" class=\"wp-block-list is-style-reading-width\">\n<li>Logos, logotypes or custom wordmarks for a college, department, center, institute, program, initiative, lab, event or campaign&nbsp;<\/li>\n\n\n\n<li>Icons, emblems, badges, crests, monograms or shields representing a unit&nbsp;<\/li>\n\n\n\n<li>Modified, redrawn, recolored or reoriented versions of the pegasus tab, the university seal or UCF Athletics marks&nbsp;<\/li>\n\n\n\n<li>Marks combining UCF elements with unit-specific artwork&nbsp;<\/li>\n\n\n\n<li>Mascots or characters&nbsp;<\/li>\n\n\n\n<li>Marks generated by AI (also reference our AI guidelines)&nbsp;<\/li>\n\n\n\n<li>Logos supplied by a vendor, conference, sponsor or partner that incorporate UCF assets without approval&nbsp;<\/li>\n\n\n\n<li>Self-made lockups \u2014 a UIL is only valid when designed and issued by University Brand and Marketing&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Anniversary marks, event identities and campaign lockups are also covered by these rules.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-black-color has-text-secondary-dark-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-3\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">Narrow exemptions<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"is-style-reading-width wp-block-paragraph\">An independent mark may be considered only when the unit meets <strong>all <\/strong>of the following criteria:&nbsp;<\/p>\n\n\n\n<ul style=\"line-height:1.5\" class=\"wp-block-list is-style-reading-width\">\n<li>It serves an external audience that does not primarily identify with UCF.&nbsp;<\/li>\n\n\n\n<li>It has a documented business reason \u2014 revenue generation, legal separation, or a partnership or funding agreement that requires distinct identity.&nbsp;<\/li>\n\n\n\n<li>It will operate for three or more years.&nbsp;<\/li>\n\n\n\n<li>The primary brand system has been tested and demonstrably fails the need.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Preference, internal pride, competitive feeling among units, a new director or a desire to \u201clook different\u201d are not qualifying reasons to create a UIL.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Discuss exceptions with University Brand and Marketing. Any lockup added to the system requires prior approval from University Brand and Marketing, and the Office of the President.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-paper is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"social-media-rules\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Social Media Rules<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"badge\">Content Coming Soon<\/span><\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-light is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"badges-and-rankings-guidelines\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Badges and rankings guidelines<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Keep badges and rankings accurate and compliant.<\/strong> Audit them at least annually, verify licenses and attribution, and follow each organization\u2019s rules for how, and how long, badges and rankings can be used. Avoid extrapolating or creating a ranking the source does not publish. Attribute rankings when referencing them in marketing and communications materials, either in-line or in the footer.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Put rankings in context.<\/strong> Look for meaningful ways to frame ranking data while staying true to the source data, such as UCF\u2019s position among peers (state, regional, national or global), our percentile or ranking improvements over time.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Show why we earned it.<\/strong> Use the ranking\u2019s methodology to illustrate the strengths behind the result. Whenever possible, support the ranking with the outcomes, research, value or other proof that explains why UCF was recognized.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">For more information or specific questions, contact <a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">University Brand and Marketing<\/a>.&nbsp;<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-paper is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"ai-rules\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">AI Rules<\/h2>\n\n\n\n<p class=\"is-style-reading-width is-style-default wp-block-paragraph\">These rules apply to <strong>all<\/strong> UCF marketing and communications efforts across all university entities, plus agencies, freelancers and contractors.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">UCF\u2019s brand depends on real people, real places and real outcomes. Audiences who find one fabricated element discount everything else. These rules protect our authenticity.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Before using AI to help facilitate marketing or communications work, direct all questions to University Brand and Marketing.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\">Core Rules<\/h3>\n\n\n\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-325eb6c2 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>AI does not produce finished work.<\/strong> AI may assist upstream \u2014 research, outlines, first drafts, internal comps or rough copyediting. A human writes, designs and finishes anything carrying UCF\u2019s name.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>No wholesale image generation.<\/strong> Do not generate imagery for publication. If you lack the asset, you photograph or record it, license it or commission it.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Never touch the brand marks.<\/strong> Do not generate, redraw or alter logos, wordmarks, UCF Athletics marks or the seal. Use approved files from the brand portal, unaltered.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Every deliverable has a named human owner.<\/strong> That person answers for the work as if they produced every word or pixel. AI is not a defense for an error.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\">Writing<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-line-dark-color has-gold-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-4\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">Acceptable<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--10)\">\n<ul style=\"line-height:1.5\" class=\"wp-block-list has-body-font-size\">\n<li class=\"has-body-font-size\">Interview prep&nbsp;<\/li>\n\n\n\n<li>Outlines and structure ideas&nbsp;<\/li>\n\n\n\n<li>Rough first drafts that you will substantially rewrite&nbsp;<\/li>\n\n\n\n<li>Thought starters for alternative headlines or email subject lines&nbsp;<\/li>\n\n\n\n<li>Ideas for trimming copy to fit within a word count&nbsp;<\/li>\n\n\n\n<li>Rough drafts of alt text&nbsp;<\/li>\n\n\n\n<li class=\"has-body-font-size\">Transcript drafts that you thoroughly review for accuracy&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-white-color has-text-secondary-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-5\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">Prohibited<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--10)\">\n<ul style=\"line-height:1.5\" class=\"wp-block-list has-body-font-size\">\n<li class=\"has-body-font-size\">Quotes or testimonials attributed to a real person&nbsp;<\/li>\n\n\n\n<li>Student, alumni, faculty or donor stories&nbsp;<\/li>\n\n\n\n<li>Bylined content where the words are not substantially the author\u2019s own&nbsp;<\/li>\n\n\n\n<li>Crisis or sensitive-issue communications&nbsp;<\/li>\n\n\n\n<li>Statements from leadership&nbsp;<\/li>\n\n\n\n<li class=\"has-body-font-size\">Final copy for marketing or communications materials&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading\">Brand Voice<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width\">\n<li>Give every AI-assisted draft a thorough, critical review adhering to UCF\u2019s brand voice guidelines. <strong>Asking AI to review your draft by inputting the UCF brand guidelines is not enough.<\/strong>&nbsp;<\/li>\n\n\n\n<li>AI cannot supply UCF specifics. Proof points, figures and stories come from human research or reporting. AI may invent a plausible statistic without flagging it.&nbsp;<\/li>\n\n\n\n<li>Verify every name, title, date, figure, ranking and detail with credible, legitimate UCF sources.&nbsp;<\/li>\n\n\n\n<li>AI tends to overwrite, use fluffy language and repeat sentence structure. Be careful to avoid repetition and ensure each sentence adds value, not just length.&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\">Design and Imagery<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-line-dark-color has-gold-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-6\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">Acceptable<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--10)\">\n<ul style=\"line-height:1.5\" class=\"wp-block-list\">\n<li>Internal mood boards and concept exploration that stays within the working team&nbsp;<\/li>\n\n\n\n<li>Layout and composition thought starters&nbsp;<\/li>\n\n\n\n<li>Production work, reviewed by a human, on assets UCF owns or has licensed \u2014 background extension for reformatting, object removal, masking, cutouts, upscaling, color correction and minor retouching&nbsp;<\/li>\n\n\n\n<li>Placeholder content, clearly marked \u201cfor placement only\u201d (FPO)&nbsp;<\/li>\n\n\n\n<li>Non-representational patterns and textures&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-white-color has-text-secondary-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-7\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">PROHIBITED<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--10)\">\n<ul style=\"line-height:1.5\" class=\"wp-block-list\">\n<li>Any generated image intended for publication&nbsp;<\/li>\n\n\n\n<li>AI-generated people&nbsp;<\/li>\n\n\n\n<li>Campus scenes, buildings, events, classrooms, labs, facilities or UCF Athletics&nbsp;<\/li>\n\n\n\n<li>AI-generated headshots, portraits or group photos&nbsp;<\/li>\n\n\n\n<li>Voice cloning or synthetic narration&nbsp;<\/li>\n\n\n\n<li>Altering documentary or photojournalistic images beyond color correction or crop&nbsp;<\/li>\n\n\n\n<li>AI-generated letterforms in place of brand typefaces&nbsp;<\/li>\n\n\n\n<li>Style filters mimicking a named living artist or identifiable studio&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading\">Retouching standard<\/h4>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">AI may change how something looks. It <strong>must not<\/strong> attempt to change what happened. Removing a trash can from a photo is retouching. Adding students who were not there is fabrication.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-default is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\">Copyright<\/h3>\n\n\n\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-325eb6c2 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>AI-only output cannot be copyrighted.<\/strong> United States law requires human authorship. UCF cannot own or defend material generated without meaningful human creative work. Work worth protecting must be made by a person.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>You are liable for what you publish.<\/strong> AI models reproduce protected compositions, styles and phrasing. \u201cThe model generated it\u201d is not a defense.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Do not input material UCF does not own.<\/strong> No licensed stock, licensed typefaces, agency work, other institutions\u2019 or brands\u2019 assets, or third-party text you have been asked to rewrite.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Do not prompt toward others\u2019 IP.<\/strong> No \u201cin the style of\u201d a living artist, no named-brand aesthetics, no recognizable characters or franchises, no mimicry of another institution\u2019s campaign.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Do not launder copy.<\/strong> Rewording someone else\u2019s writing through AI produces a derivative work, not original content.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Protect UCF material.<\/strong> Do not input unreleased campaign work, unannounced news, student records (FERPA), personnel or donor data, unpublished research or anything under NDA. Use only university-approved tools with an enterprise agreement. Consumer accounts are prohibited for UCF work.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Get people\u2019s permission.<\/strong> Any person shown in UCF work needs a signed release covering the actual use. Using AI does not create a shortcut around talent and model releases.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-reading-width is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\">\n<h3 class=\"wp-block-heading\">Agencies, Freelancers, and Contractors<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width\">\n<li>Must disclose AI use in their process, in writing, before work begins on UCF materials.&nbsp;<\/li>\n\n\n\n<li>Must warrant that delivered work is original human authorship, does not infringe third-party rights and contains no AI-generated imagery or copy.&nbsp;<\/li>\n\n\n\n<li>Must deliver working files \u2014 layered art, raw footage, source documents, etc.&nbsp;<\/li>\n\n\n\n<li>Must confirm no UCF material was entered into tools that were not approved.&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-light is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"accessibility-requirements\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Accessibility Requirements<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Accessibility is a core requirement throughout the life of every project, including planning, writing and design all the way through development, review, publication and maintenance. Every digital communication and experience UCF makes available \u2014 from a presentation slide to a webpage \u2014 must provide people with disabilities equitable access to the same information and functionality.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">This includes people who navigate with a keyboard, use screen readers, rely on captions or audio description, or need sufficient color contrast. Building accessibility in from the outset supports independent participation and often makes content clearer and easier for <em>everyone<\/em> to use.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Digital accessibility is a shared institutional responsibility.<\/strong> Everyone who creates, procures, reviews, manages or publishes UCF digital content or technology is responsible for addressing accessibility within their role, maintaining it as content changes and seeking support when needed.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">UCF has adopted <a href=\"https:\/\/www.ada.gov\/resources\/2024-03-08-web-rule\/\" target=\"_blank\" rel=\"noopener\">WCAG 2.1 Level AA<\/a> as the accessibility standard for information and communication technology under <a href=\"https:\/\/policies.ucf.edu\/documents\/2-006.pdf\" target=\"_blank\" rel=\"noopener\">UCF Policy 2-006.1<\/a>. Under the <a href=\"https:\/\/www.ada.gov\/resources\/web-rule-first-steps\/\" target=\"_blank\" rel=\"noopener\">Department of Justice\u2019s ADA Title II rule for web content and mobile apps<\/a>, UCF\u2019s current federal compliance date is April 26, 2027. That date is a compliance <em>deadline<\/em>, not a starting point. UCF\u2019s policy and longstanding obligations to provide equal access already apply.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Support is available now. You can visit <a href=\"https:\/\/www.ucf.edu\/accessibility\/\" target=\"_blank\" rel=\"noopener\">Accessibility at UCF<\/a> for university-wide guidance, role-based resources, services and training.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">For hands-on support, the <a href=\"https:\/\/access.ucf.edu\/digital-accessibility-lab\/\" target=\"_blank\" rel=\"noopener\">UCF Digital Accessibility Lab<\/a> provides content evaluations, remediation, one-on-one consultations and scheduled open lab hours. You can submit requests through the lab\u2019s online service forms. If you can\u2019t access a form or have a general question, you can email <a href=\"mailto:digitalaccessibility@ucf.edu\" target=\"_blank\" rel=\"noopener\">digitalaccessibility@ucf.edu<\/a>. Visit the lab\u2019s website for current service options and schedules.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Questions about ADA compliance, interpretation of UCF policy or policy exceptions should be directed to UCF\u2019s ADA coordinator in the <a href=\"https:\/\/onac.ucf.edu\/\" target=\"_blank\" rel=\"noopener\">Office of Nondiscrimination and Accommodations Compliance<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-style-paper-accent is-layout-constrained wp-container-core-group-is-layout-1f27012c wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"has-ui-font-size wp-block-paragraph\"><strong>PDFs MUST BE ACCESSIBLE<\/strong><\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">An accessible source document does not automatically produce an accessible PDF. When you need a PDF, start with a well-structured source document, use an export method that preserves accessibility information, then verify the finished PDF with both automated and manual checks. Do not use \u201cprint to PDF,\u201d which can discard the document structure needed by assistive technologies.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Check all applicable requirements, including tag structure and reading order, document title and language, meaningful links, sufficient color contrast and appropriate image treatment. Informative images require appropriate text alternatives \u2014 mark decorative images as artifacts. When feasible, publish content as accessible HTML or in another accessible format. Consult UCF\u2019s <a href=\"https:\/\/www.ucf.edu\/accessibility\/pdfs\/\" target=\"_blank\" rel=\"noopener\">accessible PDFs  guide<\/a> for detailed guidance or, for complex documents, request assistance from the <a href=\"https:\/\/access.ucf.edu\/digital-accessibility-lab\/\" target=\"_blank\" rel=\"noopener\">Digital Accessibility Lab<\/a>.&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group is-style-dark-accent is-layout-constrained wp-container-core-group-is-layout-dece11dc wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--60);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"is-style-default has-body-font-family wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);text-transform:uppercase\"><strong>QUESTIONS ABOUT BRAND GOVERNANCE?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reach out to University Brand and Marketing as early as possible.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-display-font-family has-heading-4-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">Contact US<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Licensing and Trademark Rules&nbsp;&nbsp; University Brand and Marketing ensures UCF trademarks only appear on quality products with minimal risk to the university and consumers. All trademark usage on promotional or retail products requires approval from University Brand and Marketing.&nbsp; What is considered a trademark?&nbsp; Any mark, logo, symbol, nickname, letter(s), word(s), color, sound, or combination [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1647,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ucf_brand_number":10,"ucf_brand_hero_treatment":"light","ucf_brand_deck":"We\u2019re <em>all<\/em> stewards of how UCF\u2019s identity is applied and protected. <br><br>By adhering to these rules and review processes, we not only create a consistent brand experience, but also help avoid legal or otherwise serious issues when developing any marketing or communications content for UCF.","ucf_brand_hero_note":"<strong>Have a question?<\/strong> We\u2019re here to help. <a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">Reach out early<\/a> to University Brand and Marketing.\u00a0","footnotes":""},"class_list":["post-389","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Governance - Unmistakably UCF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucf.edu\/brand\/brand-governance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Governance\" \/>\n<meta property=\"og:description\" content=\"Licensing and Trademark Rules&nbsp;&nbsp; University Brand and Marketing ensures UCF trademarks only appear on quality products with minimal risk to the university and consumers. 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