{"id":633,"date":"2026-08-19T20:53:39","date_gmt":"2026-08-19T20:53:39","guid":{"rendered":"https:\/\/wwwtest.ucf.edu\/brand\/?page_id=633"},"modified":"2026-09-15T16:04:43","modified_gmt":"2026-09-15T16:04:43","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/","title":{"rendered":"Marketing Strategy"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull brand-section is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"brand-index wp-block-ucf-brand-section-index\" aria-labelledby=\"brand-index-title-1\"><h2 class=\"brand-index__title\" id=\"brand-index-title-1\">WE CAN OFFER SUPPORT WITH:<\/h2><ul class=\"brand-index__list\"><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#planning-marketing-campaigns\"><span class=\"brand-index__num is-style-meta\">9.1<\/span><h3 class=\"brand-index__label\">Planning Marketing Campaigns<\/h3><\/a><p class=\"brand-index__desc\">A strategic checklist for pre- and postlaunch<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#paid-media-and-advertising\"><span class=\"brand-index__num is-style-meta\">9.2<\/span><h3 class=\"brand-index__label\">Paid Media and Advertising<\/h3><\/a><p class=\"brand-index__desc\">Including preferred vendors and digital ad guidelines<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#enrollment-marketing\"><span class=\"brand-index__num is-style-meta\">9.3<\/span><h3 class=\"brand-index__label\">Enrollment Marketing<\/h3><\/a><p class=\"brand-index__desc\">Key considerations to reach prospective students<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#marketing-strategy-consultations\"><span class=\"brand-index__num is-style-meta\">9.4<\/span><h3 class=\"brand-index__label\">Marketing Strategy Consultations<\/h3><\/a><p class=\"brand-index__desc\">How and when we can help your team<\/p><\/li><\/ul><\/nav><\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-light is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"planning-marketing-campaigns\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Planning Marketing Campaigns<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Campaign ownership and execution are typically the responsibility of the sponsoring college, department or unit. University Brand and Marketing does not centrally manage every campaign across the university \u2014 but together we can determine our level of involvement based on the project, scope, timing and available capacity.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">To ensure your campaign or strategic initiative is set up for success, there are many things to determine pre- and postlaunch.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 id=\"h-pre-launch\" class=\"wp-block-heading has-heading-3-font-size\"><strong>Prelaunch<\/strong><\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Goals: <\/strong> Clearly define your objectives (brand awareness, lead generation, application completion, etc.). If your goal requires reaching a defined audience beyond existing owned or organic channels, paid media may be worth exploring as part of the broader strategy.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Target audience: <\/strong> Identify who you intend to reach and engage. Audience definition should shape the message, channel mix, creative approach and desired action.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Budget:  <\/strong>Determine your campaign budget and make sure it\u2019s distributed effectively across channel selections, production, media placement and timelines.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Schedule:<\/strong>  Plan your message timing by channel to maximize visibility and engagement. Be mindful of holidays, current events and similar context for appropriate timing.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Platforms:<\/strong>  Choose platforms or publications that align with target audience preferences and behaviors.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Performance metrics:<\/strong>  Establish key performance indicators (KPIs) tied to the campaign goal(s). Depending on the campaign, success may be measured through awareness, engagement, traffic, inquiries, applications, registrations, attendance, leads or conversions.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Creative (design and copy):<\/strong>  Create assets and touchpoints that align with brand standards and resonate with the target audience. Keep the look and tone consistent throughout the journey (for example, from ad through conversion). Make sure copy is accurate and attribute proof points to credible sources. <\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Brand safety controls: <\/strong> For paid media, protect the UCF brand by implementing brand safety controls and maintaining exclusion lists to prevent ads from appearing alongside sensitive or inappropriate content. <\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Digital journey optimization:<\/strong> The destination should deliver on the promise made in the campaign. Make the next step clear and provide a user-friendly experience.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Post-click considerations:<\/strong>  For paid media, plan beyond the ad click. Consider lead forms, email opt-ins and data integration with customer relationship management (CRM) systems.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Tracking and analytics:<\/strong>  Set up appropriate analytics and tracking before launch. Consider using tools like Google Analytics to monitor traffic, patterns, user behavior and other performance metrics.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Testing:<\/strong>  For paid media, develop a plan to A\/B test ad variations.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 id=\"h-post-launch\" class=\"wp-block-heading has-heading-3-font-size\"><strong>Postlaunch<\/strong><\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Monitor performance: <\/strong> Regularly review campaign metrics and identify areas for improvement.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Optimize:<\/strong>  Adjust targeting, creative or budget based on performance.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width has-body-font-size wp-block-paragraph\"><strong>Report:<\/strong>  Set a reporting cadence (daily, weekly, monthly, etc.), summarizing insights and outcomes to inform future campaigns.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-paper-accent is-layout-constrained wp-container-core-group-is-layout-4e95f5f6 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-body-font-family has-ui-font-size\">Keep in Mind<\/h4>\n\n\n\n<p class=\"has-body-font-size wp-block-paragraph\">Campaigns should extend the UCF brand, not compete with it. In most cases, campaigns don\u2019t need their own logos, marks or identities. Use the approved UCF visual and verbal brand system to create distinction through message, audience, imagery, layout and channel expression, not through a new standalone brand.&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-paper is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"paid-media-and-advertising\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Paid Media and Advertising<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">This can help extend reach for your marketing goals, but paid media and advertising often work best as a complement to your existing efforts in owned and earned channels.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">We recommend connecting with <a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">University Brand and Marketing<\/a> early in your marketing campaign planning. We can offer guidance for paid media strategy, channel and vendor selection, and performance benchmarks. We\u2019re often able to secure competitive pricing through existing supplier partnerships, too.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\"><strong><strong>VENDOR AND AGENCY COORDINATION<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">University Brand and Marketing has built strong relationships with a variety of local and national platforms across broadcast, traditional media and digital media. Reach out to us to tap into our network.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">If you\u2019re thinking about partnering with an external agency, factor in:  &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width has-body-font-size\">\n<li><strong>Industry expertise:<\/strong> Agencies with experience in higher education may be better equipped for the challenges and nuances of higher ed marketing.&nbsp;<\/li>\n\n\n\n<li><strong>Track record:<\/strong> Evaluate their success in prior campaigns, case studies and references to determine effectiveness.&nbsp;<\/li>\n\n\n\n<li><strong>Technical expertise:<\/strong> Assess their access to and proficiency in digital tools and platforms.&nbsp;<\/li>\n\n\n\n<li><strong>Performance metrics and reporting:<\/strong> Consider the frequency, quality and depth of the agency\u2019s report.&nbsp;<\/li>\n\n\n\n<li><strong>Optimization:<\/strong>  Gauge their ability to leverage analytics, KPIs and other insights to optimize and adjust campaigns based on performance data.&nbsp;<\/li>\n\n\n\n<li><strong>Budget alignment:<\/strong> Compare their fees to industry standards to ensure their services are cost-effective.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-light-accent is-layout-constrained wp-container-core-group-is-layout-4e95f5f6 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-body-font-family has-ui-font-size\">Keep in Mind<\/h4>\n\n\n\n<p class=\"has-body-font-size wp-block-paragraph\">Follow UCF\u2019s procurement guidelines and competitive solicitation requirements. Although advertising is exempt from the competitive solicitation requirement, media placement is <strong>not<\/strong> (UCF Regulations 7.130). Visit <strong><a href=\"https:\/\/procurement.ucf.edu\/\">UCF Procurement Services<\/a><\/strong> for details.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\">\n<h3 class=\"wp-block-heading\"><strong>DIGITAL PAID MEDIA ADVERTISING GUIDELINES<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">These guidelines apply to all types of paid digital advertising, including display ads, search ads, paid social media campaigns, video ads, programmatic media, native advertising and other digital marketing platforms.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">By following these standards, we can help protect the UCF brand, support responsible use of media dollars and create a cohesive experience for audiences across channels.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>All paid advertising should: <\/strong> &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width has-body-font-size\">\n<li>Reflect UCF\u2019s approved visual and verbal brand system.&nbsp;<\/li>\n\n\n\n<li>Use accurate, substantiated messaging.&nbsp;<\/li>\n\n\n\n<li>Be measurable and aligned with strategic objectives.&nbsp;<\/li>\n\n\n\n<li>Comply with applicable procurement, legal and regulatory requirements.&nbsp;<\/li>\n\n\n\n<li>Abide by all applicable privacy laws, platform terms and conditions, and UCF data security standards.&nbsp;<\/li>\n\n\n\n<li>Meet accessibility best practices.&nbsp;<\/li>\n\n\n\n<li>Obtain appropriate approvals before launch.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">To support these efforts, University Brand and Marketing serves as the central resource for paid media governance and best practices. We also maintain ownership and oversight of enterprise ad accounts; manage university-wide audience strategies, tracking and measurement frameworks; establish brand safety requirements; and secure enterprise-level advertising partnerships.&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-light is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"enrollment-marketing\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Enrollment Marketing<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">This helps prospective students understand why UCF is the right place to continue their education and what steps to take next. Because the decision journey is often long, personal and nonlinear, enrollment marketing should connect audience insight, clear program information, relevant proof points, brand alignment and measurable goals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enrollment marketing should be:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width has-body-font-size\">\n<li>Targeted to defined audiences with defined&nbsp;objectives.&nbsp;It\u2019s not one size fits all \u2014 research is a must. Who are we talking to and what do we want them to do?&nbsp;<\/li>\n\n\n\n<li>A multi-touch journey from awareness through enrollment with clear destinations and objectives along the way. Where are we taking the audience and what is the next stop?&nbsp;&nbsp;<\/li>\n\n\n\n<li>Continuously&nbsp;measured and evaluated. How do we know if the message is resonating? Are we reaching our goals?&nbsp;Perfect what\u2019s working and improve what isn\u2019t.<\/li>\n\n\n\n<li>Scalable in scope and complexity, and not restricted to a single channel.&nbsp;Meet the audience where they are and create content that resonates.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">While the teams for undergraduate and graduate admissions, UCF Online, colleges and programs retain ownership of their individual recruitment goals and operations, <a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">University Brand and Marketing<\/a> can provide strategic guidance on:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width has-body-font-size\">\n<li>Audience research&nbsp;<\/li>\n\n\n\n<li>Messaging direction and brand alignment&nbsp;<\/li>\n\n\n\n<li>Digital journeys and content stepping stones&nbsp;<\/li>\n\n\n\n<li>Paid media considerations&nbsp;<\/li>\n\n\n\n<li>Marketing systems optimization&nbsp;<\/li>\n\n\n\n<li>Measurement approaches&nbsp;<\/li>\n\n\n\n<li>Goal setting&nbsp;<\/li>\n<\/ul>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-paper is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"marketing-strategy-consultations\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Marketing Strategy Consultations<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"is-style-reading-width is-style-default wp-block-paragraph\">For colleges, departments or units with high-visibility or strategically important initiatives, <a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">University Brand and Marketing<\/a> can be a resource early in your marketing strategy planning process.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When to loop in University Brand and Marketing:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width has-body-font-size\">\n<li>Your initiative is high-visibility, high-priority or high-risk&nbsp;<\/li>\n\n\n\n<li>You&#8217;re expanding into a new target audience, market or region&nbsp;<\/li>\n\n\n\n<li>You\u2019re exploring new outreach channels or tactics&nbsp;<\/li>\n\n\n\n<li>You need support creating structure for a new campaign&nbsp;<\/li>\n\n\n\n<li>You need clarity on aligning a campaign with the UCF brand&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-light-accent is-layout-constrained wp-container-core-group-is-layout-4e95f5f6 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-body-font-family has-ui-font-size\">Keep in Mind<\/h4>\n\n\n\n<p class=\"has-body-font-size wp-block-paragraph\">It\u2019s especially important to involve University Brand and Marketing in reputational marketing campaigns, which are intended to influence awareness, perception, peer recognition, national visibility, rankings, partnerships or institutional reputation.&nbsp;<\/p>\n<\/div>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>University Brand and Marketing can offer support with:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width has-body-font-size\">\n<li>Defining objectives, audiences, core messages and tactics at the start of campaigns &nbsp;<\/li>\n\n\n\n<li>Creating key messaging framework&nbsp;<\/li>\n\n\n\n<li>Ensuring deliverables are aligned with UCF&#8217;s brand positioning &nbsp;<\/li>\n\n\n\n<li>Exploring channel approach and planning for digital experiences &nbsp;<\/li>\n\n\n\n<li>Scoping out measurement approach to track goal progress&nbsp;<\/li>\n\n\n\n<li>Developing reputational marketing initiatives related to peer perception, national visibility and ranking elevation strategies&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Request marketing consultations early and include these details:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width has-body-font-size\">\n<li><strong>Provide an overview <\/strong>of your business problem or opportunity. &nbsp;<\/li>\n\n\n\n<li><strong>Define what success looks like.<\/strong> What is your goal, key metric, milestone or desired outcome? &nbsp;<\/li>\n\n\n\n<li><strong>Identify your target audience(s).<\/strong> Who are you trying to reach? What action do you want them to take, what do you want them to think or how do you want them to feel? &nbsp;<\/li>\n\n\n\n<li><strong>Offer clear timelines,<\/strong> including any critical launch dates or hard deadlines. &nbsp;<\/li>\n\n\n\n<li><strong>Articulate any constraints <\/strong>that impact the strategy, including budget, information gaps, workload capacity or condensed timelines. &nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Campaign ownership and execution are typically the responsibility of the sponsoring college, department or unit. University Brand and Marketing does not centrally manage every campaign across the university \u2014 but together we can determine our level of involvement based on the project, scope, timing and available capacity.&nbsp;<\/p>\n<\/section>\n\n\n\n<div class=\"wp-block-group is-style-dark-accent is-layout-constrained wp-container-core-group-is-layout-63300db9 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"is-style-default has-body-font-family wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);text-transform:uppercase\"><strong>QUESTIONS ABOUT MARKETING STRATEGY?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reach out to University Brand and Marketing as early as possible in your marketing strategy planning process.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-display-font-family has-heading-4-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">Contact US<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Planning Marketing Campaigns&nbsp; Campaign ownership and execution are typically the responsibility of the sponsoring college, department or unit. University Brand and Marketing does not centrally manage every campaign across the university \u2014 but together we can determine our level of involvement based on the project, scope, timing and available capacity.&nbsp; To ensure your campaign or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1646,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ucf_brand_number":9,"ucf_brand_hero_treatment":"light","ucf_brand_deck":"Whether advancing a university priority, building reputation, supporting enrollment, launching something new or encouraging audiences to take a certain action, all marketing efforts and campaigns should advance defined goals and clearly connect to the UCF brand.\u00a0","ucf_brand_hero_note":"<strong>Have a high-visibility or strategically important initiative?<\/strong> <a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">Reach out early<\/a> to University Brand and Marketing for support in scoping the marketing strategy.\u00a0","footnotes":""},"class_list":["post-633","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Strategy - Unmistakably UCF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Planning Marketing Campaigns&nbsp; Campaign ownership and execution are typically the responsibility of the sponsoring college, department or unit. University Brand and Marketing does not centrally manage every campaign across the university \u2014 but together we can determine our level of involvement based on the project, scope, timing and available capacity.&nbsp; To ensure your campaign or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Unmistakably UCF\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T16:04:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/marketing-strategy\\\/\",\"name\":\"Marketing Strategy - Unmistakably UCF\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ucf.edu\\\/wp-content\\\/blogs.dir\\\/34\\\/files\\\/2026\\\/09\\\/brand-bg-head-1600x800-light-4.jpg\",\"datePublished\":\"2026-08-19T20:53:39+00:00\",\"dateModified\":\"2026-09-15T16:04:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/wp-content\\\/blogs.dir\\\/34\\\/files\\\/2026\\\/09\\\/brand-bg-head-1600x800-light-4.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ucf.edu\\\/wp-content\\\/blogs.dir\\\/34\\\/files\\\/2026\\\/09\\\/brand-bg-head-1600x800-light-4.jpg\",\"width\":1600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/#website\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/\",\"name\":\"Unmistakably UCF\",\"description\":\"Official Brand Guidelines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/marketing-strategy\\\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Unmistakably UCF\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Strategy - Unmistakably UCF","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Strategy","og_description":"Planning Marketing Campaigns&nbsp; Campaign ownership and execution are typically the responsibility of the sponsoring college, department or unit. University Brand and Marketing does not centrally manage every campaign across the university \u2014 but together we can determine our level of involvement based on the project, scope, timing and available capacity.&nbsp; To ensure your campaign or [&hellip;]","og_url":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/","og_site_name":"Unmistakably UCF","article_modified_time":"2026-09-15T16:04:43+00:00","og_image":[{"width":1600,"height":800,"url":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/","url":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/","name":"Marketing Strategy - Unmistakably UCF","isPartOf":{"@id":"https:\/\/www.ucf.edu\/brand\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg","datePublished":"2026-08-19T20:53:39+00:00","dateModified":"2026-09-15T16:04:43+00:00","breadcrumb":{"@id":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ucf.edu\/brand\/marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/#primaryimage","url":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg","contentUrl":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg","width":1600,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ucf.edu\/brand\/"},{"@type":"ListItem","position":2,"name":"Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.ucf.edu\/brand\/#website","url":"https:\/\/www.ucf.edu\/brand\/","name":"Unmistakably UCF","description":"Official Brand Guidelines","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ucf.edu\/brand\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ucf.edu\/brand\/marketing-strategy\/#local-main-organization-logo","url":"","contentUrl":"","caption":"Unmistakably UCF"}]}},"_links":{"self":[{"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/pages\/633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/comments?post=633"}],"version-history":[{"count":7,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/pages\/633\/revisions"}],"predecessor-version":[{"id":1766,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/pages\/633\/revisions\/1766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/media\/1646"}],"wp:attachment":[{"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/media?parent=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}