{"id":80,"date":"2026-08-05T20:39:23","date_gmt":"2026-08-05T20:39:23","guid":{"rendered":"https:\/\/wwwtest.ucf.edu\/brand\/?page_id=80"},"modified":"2026-09-14T19:56:52","modified_gmt":"2026-09-14T19:56:52","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull brand-section is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"brand-index wp-block-ucf-brand-section-index\" aria-labelledby=\"brand-index-title-1\"><h2 class=\"brand-index__title\" id=\"brand-index-title-1\">UCF&#039;s Brand Strategy Involves Our:<\/h2><ul class=\"brand-index__list\"><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#brand-essence\"><span class=\"brand-index__num is-style-meta\">1.1<\/span><h3 class=\"brand-index__label\">Brand Essence<\/h3><\/a><p class=\"brand-index__desc\">The heart of our identity in its most distilled form<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#brand-narrative\"><span class=\"brand-index__num is-style-meta\">1.2<\/span><h3 class=\"brand-index__label\">Brand Narrative<\/h3><\/a><p class=\"brand-index__desc\">Provides inspiration and creates a throughline for our content<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#core-value-proposition\"><span class=\"brand-index__num is-style-meta\">1.3<\/span><h3 class=\"brand-index__label\">Core Value Proposition<\/h3><\/a><p class=\"brand-index__desc\">What we offer and why it matters to our audiences and the world<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#brand-pillars\"><span class=\"brand-index__num is-style-meta\">1.4<\/span><h3 class=\"brand-index__label\">Brand Pillars<\/h3><\/a><p class=\"brand-index__desc\">The fundamental characteristics that define what we stand for<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#brand-personality\"><span class=\"brand-index__num is-style-meta\">1.5<\/span><h3 class=\"brand-index__label\">Brand Personality<\/h3><\/a><p class=\"brand-index__desc\">How we look and sound to influence our audiences&#8217; perception<\/p><\/li><\/ul><\/nav><\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"brand-essence\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-bottom:0\">Brand Essence<\/h2>\n\n\n\n<p class=\"is-style-reading-width has-card-dark-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">Our brand essence captures the heart of our identity in its simplest, most distilled form. It remains constant, guiding how we show up in the world no matter the audience, message or channel.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-1b73c83d wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<div class=\"wp-block-group hairline is-layout-flow wp-block-group-is-layout-flow\" style=\"border-bottom-style:none;border-bottom-width:0px;padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"is-style-meta wp-block-paragraph\" style=\"border-bottom-color:var(--wp--preset--color--line);border-bottom-width:1px;margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);font-weight:700\">IN A WORD<\/p>\n\n\n\n<p class=\"is-style-lead has-body-font-family has-lead-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;line-height:1.05\">Daring<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"is-style-meta wp-block-paragraph\" style=\"border-bottom-color:var(--wp--preset--color--line);border-bottom-width:1px;margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);font-weight:700\">IN A STATEMENT<\/p>\n\n\n\n<p class=\"is-style-lead has-body-font-family has-lead-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;line-height:1.05\">We Dare to Build What&#8217;s Next<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<p class=\"is-style-meta wp-block-paragraph\" style=\"border-bottom-color:var(--wp--preset--color--line);border-bottom-width:1px;margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);font-weight:700\">IN A DEFINITION<\/p>\n\n\n\n<p class=\"is-style-lead wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">At UCF, <em>daring<\/em> means having the courage to do what&#8217;s never been done. It&#8217;s the ingenuity to solve society&#8217;s greatest challenges. It&#8217;s the power to redefine what&#8217;s possible as we build what&#8217;s next. <em>Daring<\/em> is the confidence to dive in even before we feel ready. The determination to persevere and improve. The grit to go all in for our work, for each other, for the greater good. It&#8217;s recognizing that the future doesn&#8217;t happen <em>to<\/em> us \u2014 it happens <em>because<\/em> of us.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section has-paper-alt-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"brand-narrative\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-bottom:0\">Brand Narrative<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">We expand our brand essence of <em>daring<\/em> from a defining idea into an inspiring narrative.<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Helping guide all UCF content, our brand narrative aligns everything we individually create \u2014 ensuring consistency while allowing room for different angles and perspectives.<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">The themes within this narrative are also a starting point for messaging \u2014 encouraging creativity while staying true to the UCF brand.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-light is-style-dark is-layout-constrained wp-container-core-group-is-layout-4ddfd196 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"line-height:1.5\">\n<p class=\"wp-block-paragraph\">At UCF, <em>daring<\/em> isn&#8217;t an attitude \u2014 it&#8217;s in our DNA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve never been afraid to do what&#8217;s never been done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To try what others won&#8217;t. To imagine what others can&#8217;t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This<\/em> is a university built for people who don&#8217;t wait for permission to change the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We believe in a brighter tomorrow. And it&#8217;s <em>our<\/em> role to make it reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We turn imagination into invention \u2014 and invention into impact. Changing lives far beyond our campus, far into the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because hard work is worth creating opportunity \u2014 and expanding possibility.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"line-height:1.5\">\n<p class=\"wp-block-paragraph\">For us, innovation doesn&#8217;t live in ivory towers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legacy doesn&#8217;t outshine talent or limit progress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Access isn&#8217;t reserved for a privileged few. And fear of failure doesn&#8217;t hold us back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For us, achieving the impossible is inevitable. We do difficult things not just because we can, but because we <em>must<\/em>. Leading the way is the only way we know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The future doesn&#8217;t simply happen to us. It happens <em>because<\/em> of us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At UCF, we don&#8217;t stop at \u201c<em>what if<\/em>\u2026\u201d<\/p>\n\n\n\n<p class=\"accent-text has-gold-color has-text-color has-link-color has-lead-font-size wp-elements-2 wp-block-paragraph\" style=\"font-style:normal;font-weight:700;line-height:1.05;text-transform:none\">We dare to build what&#8217;s next.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-light-accent has-body-font-size is-layout-constrained wp-container-core-group-is-layout-1fd8e96c wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-body-font-family has-ui-font-size\">Keep in Mind<\/h4>\n\n\n\n<p class=\"has-body-font-size wp-block-paragraph\">For marketing or communications content, we shouldn\u2019t lean on brand narrative language verbatim in headlines or paragraphs. Instead, it\u2019s better to embrace the sentiment and elaborate on it in a way that\u2019s meaningful to our audiences.&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"core-value-proposition\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-bottom:0\">Core Value Proposition<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Our core value proposition communicates what we deliver, who we deliver it to and why it&#8217;s important to our audiences and the world.<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">This is the &#8220;why it matters&#8221; at the center of everything UCF does, concentrating on what makes our university different and why that difference is worth choosing.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-dark is-layout-constrained wp-container-core-group-is-layout-dbed0e91 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-text-align-left is-style-default wp-block-paragraph\">UCF creates access to excellence and opportunity at unmatched scale \u2014 transforming talent, ambition and bold ideas into real-world impact that moves society forward.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-bottom:0\">By enhancing human ingenuity with emerging technologies, we improve student outcomes, advance industry, accelerate innovation and build a brighter future for all.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section has-paper-alt-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"brand-pillars\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Brand Pillars<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">By adhering to our brand pillars, we create content that is consistent, compelling and unmistakably UCF.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Through these pillars, our audiences gain a better understanding of why UCF exists and why we matter to them.<\/p>\n\n\n\n<div class=\"wp-block-ucf-brand-tabs ucf-tabs\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-ucf-brand-tab ucf-tabs__set\">\n<div class=\"wp-block-ucf-brand-tab-label ucf-tabs__label\"><h3 class=\"ucf-tabs__heading\">Accelerating Potential at Scale<\/h3><\/div>\n\n\n\n<div class=\"wp-block-ucf-brand-tab-panel ucf-tabs__panel\">\n<div class=\"wp-block-columns are-vertically-aligned-top has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-167dad53 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:35%\">\n<figure class=\"wp-block-image size-full wp-block-hidden-mobile wp-block-hidden-tablet\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" fetchpriority=\"auto\" src=\"http:\/\/www.ucf.edu\/brand\/files\/2026\/08\/UCF-brand-pillars-400x400-ahmed.png\" alt=\"\" class=\"wp-image-885\" role=\"none\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-ahmed.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-ahmed-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-ahmed-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:65%\">\n<p class=\"is-style-default wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--20);font-style:normal;font-weight:700\">Opportunity is only powerful if it leads somewhere.<\/p>\n\n\n\n<p class=\"has-ui-font-size wp-block-paragraph\" style=\"margin-top:0\">UCF fuels student success and faculty research through access, opportunity and mutually beneficial industry partnerships. We accelerate individual potential, preparing future-focused graduates \u2014 <em>and<\/em> we propel the potential of life-changing inventions and breakthroughs in high-impact fields.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-default has-black-color has-text-color has-link-color has-ui-font-size wp-elements-3 wp-block-paragraph\" style=\"border-bottom-color:var(--wp--preset--color--gold);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);letter-spacing:2px;text-transform:uppercase\"><strong>How it comes to life<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-ui-font-size\">Hands-on, real-world learning experiences<\/li>\n\n\n\n<li class=\"has-ui-font-size\">In-demand workforce talent pipelines<\/li>\n\n\n\n<li class=\"has-ui-font-size\">Faculty-led discovery and applied innovation<\/li>\n\n\n\n<li class=\"has-ui-font-size\">Upward mobility and professional velocity<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ucf-brand-tab ucf-tabs__set\">\n<div class=\"wp-block-ucf-brand-tab-label ucf-tabs__label\"><h3 class=\"ucf-tabs__heading\">Creativity Without Limits, Powered by Technology<\/h3><\/div>\n\n\n\n<div class=\"wp-block-ucf-brand-tab-panel ucf-tabs__panel\">\n<div class=\"wp-block-columns are-vertically-aligned-top has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-167dad53 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:35%\">\n<figure class=\"wp-block-image size-full wp-block-hidden-mobile wp-block-hidden-tablet\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" fetchpriority=\"auto\" src=\"http:\/\/www.ucf.edu\/brand\/files\/2026\/08\/UCF-brand-pillars-400x400-cruzniera.png\" alt=\"\" class=\"wp-image-883\" role=\"none\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-cruzniera.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-cruzniera-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-cruzniera-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:65%\">\n<p class=\"is-style-default wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--20);font-style:normal;font-weight:700\">Innovation happens when disciplines collide.&nbsp;<\/p>\n\n\n\n<p class=\"has-ui-font-size wp-block-paragraph\" style=\"margin-top:0\">UCF pushes the boundaries of what\u2019s possible by bridging areas of expertise and leveraging the latest technologies. We harness collaboration and creativity in both academics and research \u2014 unlocking fresh perspectives, sparking bigger ideas and developing better solutions.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"is-style-default has-black-color has-text-color has-link-color has-ui-font-size wp-elements-4 wp-block-paragraph\" style=\"border-bottom-color:var(--wp--preset--color--gold);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);letter-spacing:2px;text-transform:uppercase\"><strong>How it comes to life<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-ui-font-size\">Interdisciplinary research groups and initiatives<\/li>\n\n\n\n<li class=\"has-ui-font-size\">Creative, human-centered technologies&nbsp;<\/li>\n\n\n\n<li class=\"has-ui-font-size\">Industry collaboration with curricula and applied R&amp;D&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ucf-brand-tab ucf-tabs__set\">\n<div class=\"wp-block-ucf-brand-tab-label ucf-tabs__label\"><h3 class=\"ucf-tabs__heading\">Impact That Shapes Tomorrow<\/h3><\/div>\n\n\n\n<div class=\"wp-block-ucf-brand-tab-panel ucf-tabs__panel\">\n<div class=\"wp-block-columns are-vertically-aligned-top has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-167dad53 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:35%\">\n<figure class=\"wp-block-image size-full wp-block-hidden-mobile wp-block-hidden-tablet\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" fetchpriority=\"auto\" src=\"http:\/\/www.ucf.edu\/brand\/files\/2026\/08\/UCF-brand-pillars-400x400-nursing.png\" alt=\"\" class=\"wp-image-887\" role=\"none\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-nursing.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-nursing-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-nursing-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:65%\">\n<p class=\"is-style-default wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--20);font-style:normal;font-weight:700\">We think steps ahead to solve complex problems.<\/p>\n\n\n\n<p class=\"has-ui-font-size wp-block-paragraph\" style=\"margin-top:0\">UCF is the innovation engine powering one of the fastest-growing, most dynamic regions on the planet. We are embedded in the industries and communities we serve, working hand in hand to solve society\u2019s greatest challenges. We generate scalable impact for our state, our region and the world.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-default has-black-color has-text-color has-link-color has-ui-font-size wp-elements-5 wp-block-paragraph\" style=\"border-bottom-color:var(--wp--preset--color--gold);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);letter-spacing:2px;text-transform:uppercase\"><strong>How it comes to life<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-ui-font-size\">Tech-driven solutions to Florida\u2019s needs (health, education, tourism, defense, space and more)&nbsp;<\/li>\n\n\n\n<li class=\"has-ui-font-size\">Longstanding community and industry partnerships&nbsp;<\/li>\n\n\n\n<li class=\"has-ui-font-size\">Research commercialization and real-world development&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ucf-brand-tab ucf-tabs__set\">\n<div class=\"wp-block-ucf-brand-tab-label ucf-tabs__label\"><h3 class=\"ucf-tabs__heading\">A Culture of Bold Action<\/h3><\/div>\n\n\n\n<div class=\"wp-block-ucf-brand-tab-panel ucf-tabs__panel\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-style-default has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-167dad53 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:35%\">\n<figure class=\"wp-block-image size-full wp-block-hidden-mobile wp-block-hidden-tablet\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" fetchpriority=\"auto\" src=\"http:\/\/www.ucf.edu\/brand\/files\/2026\/08\/UCF-brand-pillars-400x400-eng.png\" alt=\"\" class=\"wp-image-888\" role=\"none\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-eng.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-eng-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-brand-pillars-400x400-eng-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:65%\">\n<p class=\"is-style-default wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--20);font-style:normal;font-weight:700\">Daring is how we work, not just what we believe.<\/p>\n\n\n\n<p class=\"has-ui-font-size wp-block-paragraph\" style=\"margin-top:0\">UCF is defined by grit, ingenuity and the relentless drive to keep improving. We move quickly but intentionally, and don\u2019t let the fear of failure hold us back. We push forward and experiment to find a better way, even if it\u2019s never been done. It\u2019s a mindset that draws others who are bold enough to take the lead in shaping the future.<\/p>\n\n\n\n<p class=\"is-style-default has-black-color has-text-color has-link-color has-ui-font-size wp-elements-6 wp-block-paragraph\" style=\"border-bottom-color:var(--wp--preset--color--gold);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);letter-spacing:2px;text-transform:uppercase\"><strong>How it comes to life<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-ui-font-size\">Determination and resourcefulness&nbsp;<\/li>\n\n\n\n<li class=\"has-ui-font-size\">Entrepreneurial approach&nbsp;<\/li>\n\n\n\n<li class=\"has-ui-font-size\">Agility and experimentation&nbsp;<\/li>\n\n\n\n<li class=\"has-ui-font-size\">\u201cMore with less\u201d ingenuity&nbsp;<\/li>\n\n\n\n<li class=\"has-ui-font-size\">Maker\/builder\/solver ethos&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"brand-personality\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Brand Personality<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Our brand personality helps us express who we are, reflecting some of the things that matter most to our identity. When we embody these traits in our writing, and even portray them visually, the UCF brand feels genuine and becomes something our audiences can connect with.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading has-display-font-family has-heading-4-font-size\" style=\"font-weight:700;line-height:1.1;text-transform:uppercase\">Daring<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"is-style-default has-ui-font-size wp-block-paragraph\">We have the courage and ambition to tackle hard problems, and the confidence to take on great responsibility. We may not be sure of the path, but we&#8217;re sure of ourselves, forging ahead with a \u201cCharge On!\u201d attitude.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading has-display-font-family has-heading-4-font-size\" style=\"font-weight:700;line-height:1.1;text-transform:uppercase\">Creative<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"is-style-default has-ui-font-size wp-block-paragraph\">We envision possibilities that others can&#8217;t. We approach challenges with curiosity and experiment in unexpected ways. With imagination and inventiveness, we generate versatile solutions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading has-display-font-family has-heading-4-font-size\" style=\"font-weight:700;line-height:1.1;text-transform:uppercase\">Resourceful<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"is-style-default has-ui-font-size wp-block-paragraph\">We figure it out, no matter the constraints. We&#8217;re savvy and eager, with unwavering determination and optimism. We adapt or try new things until we find a way \u2014 then we iterate to improve.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading has-display-font-family has-heading-4-font-size\" style=\"font-weight:700;line-height:1.1;text-transform:uppercase\">Collaborative<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"is-style-default has-ui-font-size wp-block-paragraph\">We seek out unique skills and perspectives, especially across disciplines, because our individual strengths fuel our collective success. We value partnership and share openly so every idea has the chance to grow.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading has-display-font-family has-heading-4-font-size\" style=\"font-weight:700;line-height:1.1;text-transform:uppercase\">Intentional<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"is-style-default has-ui-font-size wp-block-paragraph\">We do work that matters, making a meaningful difference for our students, communities, industries and world. We stay focused on the future and the big picture as we create a better tomorrow.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n<\/div>\n<\/section>\n\n\n\n\n\n<div class=\"wp-block-group is-style-dark-accent is-layout-constrained wp-container-core-group-is-layout-63300db9 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"is-style-default has-body-font-family wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);text-transform:uppercase\"><strong>HAVE A QUESTION?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re here to help. Reach out early to University Brand and Marketing.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-display-font-family has-heading-4-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Essence Our brand essence captures the heart of our identity in its simplest, most distilled form. It remains constant, guiding how we show up in the world no matter the audience, message or channel. IN A WORD Daring IN A STATEMENT We Dare to Build What&#8217;s Next IN A DEFINITION At UCF, daring means [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1646,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ucf_brand_number":1,"ucf_brand_hero_treatment":"light","ucf_brand_deck":"Our brand strategy is the clear plan for how we define UCF and consistently communicate our value \u2014 through everything from messaging and tone to photography and design \u2014 so our audiences understand who we are, why we matter and why they should choose us.","ucf_brand_hero_note":"<strong>Have a question?<\/strong> We\u2019re here to help. <a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\" data-type=\"link\" data-id=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">Reach out early<\/a> to University Brand and Marketing.\u00a0","footnotes":""},"class_list":["post-80","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Strategy - Unmistakably UCF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucf.edu\/brand\/brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Strategy\" \/>\n<meta property=\"og:description\" content=\"Brand Essence Our brand essence captures the heart of our identity in its simplest, most distilled form. It remains constant, guiding how we show up in the world no matter the audience, message or channel. IN A WORD Daring IN A STATEMENT We Dare to Build What&#8217;s Next IN A DEFINITION At UCF, daring means [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucf.edu\/brand\/brand-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Unmistakably UCF\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T19:56:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/brand-strategy\\\/\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/brand-strategy\\\/\",\"name\":\"Brand Strategy - Unmistakably UCF\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/brand-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/brand-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ucf.edu\\\/wp-content\\\/blogs.dir\\\/34\\\/files\\\/2026\\\/09\\\/brand-bg-head-1600x800-light-4.jpg\",\"datePublished\":\"2026-08-05T20:39:23+00:00\",\"dateModified\":\"2026-09-14T19:56:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/brand-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/brand-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/brand-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/wp-content\\\/blogs.dir\\\/34\\\/files\\\/2026\\\/09\\\/brand-bg-head-1600x800-light-4.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ucf.edu\\\/wp-content\\\/blogs.dir\\\/34\\\/files\\\/2026\\\/09\\\/brand-bg-head-1600x800-light-4.jpg\",\"width\":1600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/brand-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/#website\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/\",\"name\":\"Unmistakably UCF\",\"description\":\"Official Brand Guidelines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/brand\\\/brand-strategy\\\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Unmistakably UCF\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Strategy - Unmistakably UCF","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Brand Strategy","og_description":"Brand Essence Our brand essence captures the heart of our identity in its simplest, most distilled form. It remains constant, guiding how we show up in the world no matter the audience, message or channel. IN A WORD Daring IN A STATEMENT We Dare to Build What&#8217;s Next IN A DEFINITION At UCF, daring means [&hellip;]","og_url":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/","og_site_name":"Unmistakably UCF","article_modified_time":"2026-09-14T19:56:52+00:00","og_image":[{"width":1600,"height":800,"url":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/","url":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/","name":"Brand Strategy - Unmistakably UCF","isPartOf":{"@id":"https:\/\/www.ucf.edu\/brand\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg","datePublished":"2026-08-05T20:39:23+00:00","dateModified":"2026-09-14T19:56:52+00:00","breadcrumb":{"@id":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ucf.edu\/brand\/brand-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/#primaryimage","url":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg","contentUrl":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/09\/brand-bg-head-1600x800-light-4.jpg","width":1600,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ucf.edu\/brand\/"},{"@type":"ListItem","position":2,"name":"Brand Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.ucf.edu\/brand\/#website","url":"https:\/\/www.ucf.edu\/brand\/","name":"Unmistakably UCF","description":"Official Brand Guidelines","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ucf.edu\/brand\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ucf.edu\/brand\/brand-strategy\/#local-main-organization-logo","url":"","contentUrl":"","caption":"Unmistakably UCF"}]}},"_links":{"self":[{"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/pages\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":8,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/pages\/80\/revisions"}],"predecessor-version":[{"id":1736,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/pages\/80\/revisions\/1736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/media\/1646"}],"wp:attachment":[{"href":"https:\/\/www.ucf.edu\/brand\/wp-json\/wp\/v2\/media?parent=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}