{"id":95,"date":"2026-08-06T18:52:40","date_gmt":"2026-08-06T18:52:40","guid":{"rendered":"https:\/\/wwwtest.ucf.edu\/brand\/?page_id=95"},"modified":"2026-10-05T17:21:47","modified_gmt":"2026-10-05T17:21:47","slug":"logo-and-identity","status":"publish","type":"page","link":"https:\/\/www.ucf.edu\/brand\/logo-and-identity\/","title":{"rendered":"Logos and Identity"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull brand-section is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"brand-index wp-block-ucf-brand-section-index\" aria-labelledby=\"brand-index-title-1\"><h2 class=\"brand-index__title\" id=\"brand-index-title-1\">UCF&#039;s Logo and Identity System Includes:<\/h2><ul class=\"brand-index__list\"><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#primary-external-mark\"><span class=\"brand-index__num is-style-meta\">5.1<\/span><h3 class=\"brand-index__label\">Primary External Mark<\/h3><\/a><p class=\"brand-index__desc\">Our primary mark for external marketing and communications<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#h-alternative-logos\"><span class=\"brand-index__num is-style-meta\">5.2<\/span><h3 class=\"brand-index__label\">Alternative Logos<\/h3><\/a><p class=\"brand-index__desc\">Our stacked mark in a few colorways, if needed<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#university-signature\"><span class=\"brand-index__num is-style-meta\">5.3<\/span><h3 class=\"brand-index__label\">University Signature<\/h3><\/a><p class=\"brand-index__desc\">To ensure our full name appears on everything<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#unit-identity-lockups-uils\"><span class=\"brand-index__num is-style-meta\">5.4<\/span><h3 class=\"brand-index__label\">Unit Identity Lockups (UILs)<\/h3><\/a><p class=\"brand-index__desc\">AKA UILs, and whether they\u2019re appropriate to use<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#university-seal\"><span class=\"brand-index__num is-style-meta\">5.5<\/span><h3 class=\"brand-index__label\">University Seal<\/h3><\/a><p class=\"brand-index__desc\">Reserved use for particular official purposes<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#the-role-of-pegasus\"><span class=\"brand-index__num is-style-meta\">5.6<\/span><h3 class=\"brand-index__label\">The Role of Pegasus<\/h3><\/a><p class=\"brand-index__desc\">UCF\u2019s enduring academic and institutional symbol<\/p><\/li><li class=\"brand-index__item\"><a class=\"brand-index__link\" href=\"#athletics-logos\"><span class=\"brand-index__num is-style-meta\">5.7<\/span><h3 class=\"brand-index__label\">Athletics Logos<\/h3><\/a><p class=\"brand-index__desc\">Just for reference, not for general use<\/p><\/li><\/ul><\/nav><\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"primary-external-mark\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-bottom:0\">Primary External Mark<\/h2>\n\n\n\n<div class=\"wp-block-group is-style-dark is-layout-constrained wp-container-core-group-is-layout-5ea452f9 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Stacked-BoldGold-600x400-1.png\" alt=\"\" class=\"wp-image-240\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Stacked-BoldGold-600x400-1.png 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Stacked-BoldGold-600x400-1-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-line-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40);font-style:normal;font-weight:500;letter-spacing:1px;text-transform:uppercase\">Primary \/ Stacked UCF \/ Bold Gold<\/p>\n<\/div>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--20)\"><strong>The stacked UCF mark is the university\u2019s primary external brand mark.<\/strong> It is designed to present UCF clearly, consistently and confidently to audiences beyond our campus and to strengthen recognition of UCF as a national university. You will see it most often in marketing, communications, advertising and outward-facing materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The stacked UCF mark does not replace Pegasus. Pegasus remains an enduring academic and institutional symbol of UCF, embedded in our university seal, campus environment, ceremonies and traditions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The stacked mark is shared with UCF Athletics, but there is an important distinction. <strong>The university\u2019s primary external mark uses the <a href=\"https:\/\/www.ucf.edu\/brand\/visual-expression\/#colors\">Bold Gold<\/a> of the Pegasus and is separate from the UCF Athletics identity. <\/strong>The two marks are not interchangeable.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e1c11e31 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-line-dark-color has-gold-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-2\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">do<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<ul class=\"wp-block-list has-body-font-size\">\n<li class=\"has-body-font-size\">Keep <a href=\"https:\/\/www.ucf.edu\/brand\/brand\/logo-and-identity\/#h-primary-logo-clear-space\">proper clear space<\/a> around the logo<\/li>\n\n\n\n<li class=\"has-body-font-size\">Use only the approved UCF brand colors&nbsp;<\/li>\n\n\n\n<li>Scale proportionally from the vector source&nbsp;<\/li>\n\n\n\n<li class=\"has-body-font-size\">Maintain the outermost white border&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-white-color has-text-secondary-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-3\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">DON&#8217;T<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<ul class=\"wp-block-list has-body-font-size\">\n<li>Lock up the stacked UCF mark with <em>any<\/em> text, or another entity\u2019s name or logo.<\/li>\n\n\n\n<li class=\"has-body-font-size\">Recolor, reoutline, or add gradients, shadows or effects to the logo&nbsp;<\/li>\n\n\n\n<li>Stretch, condense, rotate or rebuild the logo&nbsp;<\/li>\n\n\n\n<li>Place the logo over busy photography or non-UCF brand colors&nbsp;<\/li>\n\n\n\n<li class=\"has-body-font-size\">Swap in the UCF Athletics logo (because it is <em>not<\/em> Bold Gold)&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-paper-accent is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-paper is-layout-constrained wp-container-core-group-is-layout-56972097 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"has-text-align-center is-style-default has-black-color has-text-color has-link-color has-body-font-size wp-elements-4 wp-block-paragraph\" style=\"font-style:normal;font-weight:700;text-transform:uppercase\">Important NoteS<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You must <strong>always<\/strong> maintain the outermost white border of the stacked UCF mark.<\/li>\n\n\n\n<li><strong>Never<\/strong> lock up the logo with any text, or another entity\u2019s name or logo. The stacked UCF mark may <strong>never<\/strong> be used in a way that could be interpreted as a partnership, co-branding or similar relationship without explicit written permission from the Office of the President and\/or University Brand and Marketing.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<h3 id=\"h-primary-logo-clear-space\" class=\"wp-block-heading\">Logo Clear Space Rules<\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">For the stacked UCF mark, leave appropriate clear space around the mark between other design elements.\u00a0<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">The minimum clear space around the mark must equal two-thirds the height of the \u201cC,\u201d including its outermost white border. Leave <em>at least<\/em> that much space around the entire perimeter of the mark.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">Logo files downloaded from University Brand and Marketing\u2019s official asset library are already set up with the appropriate amount of clear space.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Also note:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-reading-width\">\n<li>Type, graphic elements and other logos must not intrude into the clear space&nbsp;<\/li>\n\n\n\n<li>Cut lines and folds must not intrude into the clear space&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f09967cd wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-paper is-layout-constrained wp-container-core-group-is-layout-c0845854 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"775\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/ClearSpace-StackedUCF-Primary-BoldGold_WhiteBG-r2.png\" alt=\"\" class=\"wp-image-1363\" style=\"width:848px;height:auto\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/ClearSpace-StackedUCF-Primary-BoldGold_WhiteBG-r2.png 910w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/ClearSpace-StackedUCF-Primary-BoldGold_WhiteBG-r2-300x255.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/ClearSpace-StackedUCF-Primary-BoldGold_WhiteBG-r2-768x654.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta wp-block-paragraph\" style=\"text-transform:uppercase\">2\/3 height of &#8220;C&#8221;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-paper is-layout-constrained wp-container-core-group-is-layout-c0845854 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);text-transform:uppercase\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"775\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/ClearSpace-StackedUCF-Primary-BoldGold_BlackBG-r2.png\" alt=\"\" class=\"wp-image-1365\" style=\"width:848px;height:auto\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/ClearSpace-StackedUCF-Primary-BoldGold_BlackBG-r2.png 910w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/ClearSpace-StackedUCF-Primary-BoldGold_BlackBG-r2-300x255.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/ClearSpace-StackedUCF-Primary-BoldGold_BlackBG-r2-768x654.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta wp-block-paragraph\" style=\"text-transform:uppercase\">2\/3 height of &#8220;C&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:0\">\n<h3 id=\"h-logo-placement-guidelines\" class=\"wp-block-heading\">Logo Background Rules<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The stacked UCF mark should only be placed on black, white or neutral color backgrounds, including photos that have those background colors.\u00a0<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-request-logos\" class=\"wp-block-heading\">How To Request Logo Files<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UCF logos are available by request for UCF faculty, staff or qualified vendors. <strong>Use of the stacked UCF mark requires design approval from University Brand and Marketing. <\/strong><a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\" data-type=\"page\" data-id=\"1005\">Contact us<\/a> for logo files and design approval.<\/p>\n\n\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section has-paper-alt-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"h-alternative-logos\" class=\"wp-block-heading\">Alternative Logos<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">When the Bold Gold stacked UCF mark does not work with your layout, background or color limitations, you may use one of these approved alternatives.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f09967cd wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-7ac86445 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"280\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Stacked-Alt-SingleBlack-330x280-1.png\" alt=\"\" class=\"wp-image-223\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Stacked-Alt-SingleBlack-330x280-1.png 330w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Stacked-Alt-SingleBlack-330x280-1-300x255.png 300w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-text-secondary-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px\">SINGLE COLOR \/ BLACK<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-dark is-layout-constrained wp-container-core-group-is-layout-7ac86445 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"280\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Stacked-Alt-SingleWhite-330x280-1.png\" alt=\"\" class=\"wp-image-225\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Stacked-Alt-SingleWhite-330x280-1.png 330w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Stacked-Alt-SingleWhite-330x280-1-300x255.png 300w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-line-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px\">SINGLE COLOR \/ WHITE<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-light-accent is-layout-constrained wp-container-core-group-is-layout-f3ec3b91 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h4 id=\"h-keep-in-mind\" class=\"wp-block-heading has-body-font-family has-ui-font-size\">Keep in Mind<\/h4>\n\n\n\n<p class=\"has-body-font-size wp-block-paragraph\">Always prioritize using the Bold Gold stacked UCF mark unless it absolutely does not work in your creative.\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e1c11e31 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-line-dark-color has-gold-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-7\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">do<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<ul class=\"wp-block-list\">\n<li class=\"has-body-font-size\">Keep <a href=\"https:\/\/www.ucf.edu\/brand\/brand\/logo-and-identity\/#h-primary-logo-clear-space\">proper clear space<\/a> around the logo&nbsp;<\/li>\n\n\n\n<li>Use only the approved colors (single-color logos appear in black or white <em>only<\/em>)&nbsp;<\/li>\n\n\n\n<li>Scale proportionally from the vector source&nbsp;<\/li>\n\n\n\n<li>Maintain the outermost white border on the single-color white logo&nbsp;<\/li>\n\n\n\n<li>Use the single-color white logo on dark backgrounds&nbsp;<\/li>\n\n\n\n<li class=\"has-body-font-size\">Use the single-color black logo on light backgrounds&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-flow wp-container-core-group-is-layout-5db3af23 wp-block-group-is-layout-flow\" style=\"border-width:1px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 id=\"h-don-t\" class=\"wp-block-heading accent-fill has-white-color has-text-secondary-background-color has-text-color has-background has-link-color has-body-font-family has-ui-font-size wp-elements-8\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--40)\">don&#8217;t<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<ul class=\"wp-block-list has-body-font-size\">\n<li class=\"has-body-font-size\">Recolor, reoutline, or add gradients, shadows or effects to the logo&nbsp;<\/li>\n\n\n\n<li>Stretch, condense, rotate or rebuild the logo&nbsp;<\/li>\n\n\n\n<li class=\"has-body-font-size\">Place the logo over busy photography or non-UCF brand colors&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"university-signature\" class=\"wp-block-heading\">University Signature<\/h2>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">The words \u201cUniversity of Central Florida\u201d should appear in external communications and marketing pieces in markets where audiences may not be familiar with the UCF brand.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">For consistency, we have this university signature as a graphic element that should never be altered. <strong>Do not pair the university signature with, or lock it up to, the stacked UCF mark in any way.<\/strong>\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-f93fa909 wp-block-group-is-layout-constrained\" style=\"border-width:1px;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"28\" src=\"https:\/\/www.ucf.edu\/brand\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UniversitySignature_Krgb_300ppi-1-1024x28.png\" alt=\"University of Central Florida\" class=\"wp-image-200\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UniversitySignature_Krgb_300ppi-1-1024x28.png 1024w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UniversitySignature_Krgb_300ppi-1-300x8.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UniversitySignature_Krgb_300ppi-1-768x21.png 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UniversitySignature_Krgb_300ppi-1.png 1464w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px\">UNIVERSITY SIGNATURE \/ WORDMARK ONLY<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-paper is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"unit-identity-lockups-uils\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-bottom:0\">Unit Identity Lockups (UILs)<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-bd4f6336 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"280\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-UIL-SubUnit-500x300-2x.png\" alt=\"UCF University Brand and Marketing UIL\" class=\"wp-image-1447\" style=\"aspect-ratio:3.5715681485100146;width:493px;height:auto\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-UIL-SubUnit-500x300-2x.png 1000w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-UIL-SubUnit-500x300-2x-300x84.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-UIL-SubUnit-500x300-2x-768x215.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-text-secondary-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px\">UIL \/ SINGLE UNIT<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">A UIL distinguishes a specific unit of the university. It can be used in place of the stacked UCF mark when the context of the communication is specific to that unit. A UIL cannot be used in combination with the stacked UCF mark or with any other UIL.\u00a0<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>As of Fall 2026, a UIL style transition is in progress. Units will be notified when new UILs are ready.<\/strong>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ucf.sharepoint.com\/:f:\/s\/UniversityBrandandMarketing_GRP\/IgAKM0DxB92dTIHxORNeP3f1AWIOA4kBd54AJO6042jXP8c?e=vIsi9a\" target=\"_blank\" rel=\"noopener\">Search Current UILs<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-59078d05 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h3 id=\"h-where-to-find-existing-uils\" class=\"wp-block-heading\"><strong>THINK YOU MAY NEED A UIL?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\" data-type=\"page\" data-id=\"1005\" target=\"_blank\" rel=\"noreferrer noopener\">Request a UIL<\/a> through University Brand and Marketing.<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>Do not attempt to create a UIL on your own<\/strong> \u2014 a \u201chomemade\u201d lockup weakens both the stacked UCF mark and your unit&#8217;s identity.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">Request a UIL<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-light is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"university-seal\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-bottom:0\">University Seal<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-bd4f6336 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Seal-BGK-600x400-1.png\" alt=\"\" class=\"wp-image-380\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Seal-BGK-600x400-1.png 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Seal-BGK-600x400-1-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-text-secondary-color has-text-color has-link-color wp-elements-10 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px;text-transform:uppercase\">Seal \/ Ceremonial \/ Bold Gold<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-light is-layout-constrained wp-container-core-group-is-layout-bd4f6336 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Seal-600x400-1.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Seal-600x400-1.png 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Seal-600x400-1-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-text-secondary-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px;text-transform:uppercase\">Seal \/ Ceremonial \/ Black<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>The university seal carries UCF\u2019s formal academic and institutional authority.<\/strong> At its center, Pegasus connects the university to its founding, academic traditions and enduring \u201cReach for the Stars\u201d spirit. The seal is used for ceremonial and official purposes, including diplomas, communications from the president, legal documents and appropriate formal signage.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-paper-accent is-layout-constrained wp-container-core-group-is-layout-1fd8e96c wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-body-font-family has-ui-font-size\">Reserved Use<\/h4>\n\n\n\n<p class=\"has-body-font-size wp-block-paragraph\">Never use the university seal in marketing, merchandise or day-to-day communications. If you think you have a case to use the seal, you must request permission through the Office of the President.&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-paper is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"the-role-of-pegasus\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-bottom:0\">The Role of Pegasus<\/h2>\n\n\n\n<div class=\"wp-block-group is-style-light has-text-secondary-color has-text-color has-link-color wp-elements-12 is-layout-constrained wp-container-core-group-is-layout-984f195d wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Tab-600x400-1.png\" alt=\"\" class=\"wp-image-243\" style=\"width:350px;height:auto\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Tab-600x400-1.png 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Tab-600x400-1-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-text-secondary-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px;text-transform:uppercase\">Pegasus Tab \/ Reserved Use<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<p class=\"wp-block-paragraph\">Pegasus remains one of UCF\u2019s most important and enduring symbols. Introduced with the university seal in 1968, Pegasus connects generations of Knights to UCF\u2019s academic heritage, our \u201cReach for the Stars\u201d tradition and the university\u2019s history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pegasus remains at the heart of the <a href=\"https:\/\/www.ucf.edu\/brand\/logo-and-identity\/#university-seal\" rel=\"noopener\" target=\"_blank\">university seal<\/a> and will continue to have a prominent presence throughout the campus environment, as well as in academic, ceremonial and traditional uses. It is part of the UCF experience students encounter from the time they arrive through commencement and beyond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Pegasus tab is one specific graphic expression of that symbol. Its use will be intentionally focused, primarily for appropriate campus applications and moments rooted in UCF\u2019s academic tradition, ceremony and history. For external marketing and communications, the stacked UCF mark will generally lead our visual identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the stacked UCF mark on new external marketing and communications. Existing applicable materials may transition through their natural replacement cycle; there is no need to replace them early. The transition does not apply to appropriate uses of Pegasus in the university seal, campus environment, academic traditions or ceremonial applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The target date for applicable external marketing and communications materials to transition to the stacked UCF mark is December 31, 2028. This transition does not apply to approved uses of Pegasus associated with the university seal, campus environment, academic traditions or ceremonial purposes.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull brand-section is-style-light is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"athletics-logos\" class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-bottom:0\">Athletics Logos<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8c80f527 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-style-dark is-layout-constrained wp-container-core-group-is-layout-bd4f6336 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Knighthead-500x300-x.png\" alt=\"\" class=\"wp-image-1315\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Knighthead-500x300-x.png 1000w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Knighthead-500x300-x-300x180.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Knighthead-500x300-x-768x461.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-line-color has-text-color has-link-color wp-elements-14 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px;text-transform:uppercase\">Athletics \/ Knighthead<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-dark is-layout-constrained wp-container-core-group-is-layout-bd4f6336 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Stacked-500x300-x.png\" alt=\"\" class=\"wp-image-1316\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Stacked-500x300-x.png 1000w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Stacked-500x300-x-300x180.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Stacked-500x300-x-768x461.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-line-color has-text-color has-link-color wp-elements-15 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px;text-transform:uppercase\">Athletics \/ Stacked Logo<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-dark is-layout-constrained wp-container-core-group-is-layout-bd4f6336 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-SpaceU-500x300-x.png\" alt=\"\" class=\"wp-image-1317\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-SpaceU-500x300-x.png 1000w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-SpaceU-500x300-x-300x180.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-SpaceU-500x300-x-768x461.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-line-color has-text-color has-link-color wp-elements-16 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px;text-transform:uppercase\">Athletics \/ SpaceU<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-dark is-layout-constrained wp-container-core-group-is-layout-bd4f6336 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Citronauts-500x300-x.png\" alt=\"\" class=\"wp-image-1318\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Citronauts-500x300-x.png 1000w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Citronauts-500x300-x-300x180.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/34\/files\/2026\/08\/UCF-LOGO-Athletics-Citronauts-500x300-x-768x461.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-style-meta has-line-color has-text-color has-link-color wp-elements-17 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:0.5px;text-transform:uppercase\">Athletics \/ Citronauts<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">UCF Athletics owns these logos and any official variations, only to be used for UCF sports marketing or teams. An exception is the SpaceU logo, which University Brand and Marketing may use in official UCF Space Week assets that colleges, departments and units may have access to for official use during that initiative.<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\">These logos have their own rules, governed by UCF Athletics and managed separately from University Brand and Marketing.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-reading-width wp-block-paragraph\"><strong>These logos are not interchangeable with the stacked UCF mark.<\/strong>\u00a0<\/p>\n<\/section>\n\n\n\n<div class=\"wp-block-group is-style-dark-accent is-layout-constrained wp-container-core-group-is-layout-22d1c8a5 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--60);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"is-style-default has-body-font-family wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);text-transform:uppercase\"><strong>QUESTIONS ABOUT UCF\u2019S BRAND IDENTITY?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reach out to University Brand and Marketing as early as possible in your creative development process.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-display-font-family has-heading-4-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.ucf.edu\/brand\/brand\/contact-us\/\">Contact US<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Primary External Mark Primary \/ Stacked UCF \/ Bold Gold The stacked UCF mark is the university\u2019s primary external brand mark. It is designed to present UCF clearly, consistently and confidently to audiences beyond our campus and to strengthen recognition of UCF as a national university. You will see it most often in marketing, communications, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1645,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ucf_brand_number":5,"ucf_brand_hero_treatment":"light","ucf_brand_deck":"Our logo and identity system establishes clear standards for how UCF shows up in the world, specifying how core components of our visual brand must be used to maintain integrity. The stacked UCF leads outward facing marketing and the Pegasus is central to UCF\u2019s heritage, university seal, campus environment, ceremonies and tradition.","ucf_brand_hero_note":"<strong>Have a question?<\/strong> We\u2019re here to help. <a href=\"https:\/\/www.ucf.edu\/brand\/contact-us\/\">Reach out early<\/a> to University Brand and Marketing.\u00a0","footnotes":""},"class_list":["post-95","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Logos and Identity - Unmistakably UCF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucf.edu\/brand\/logo-and-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logos and Identity\" \/>\n<meta property=\"og:description\" content=\"Primary External Mark Primary \/ Stacked UCF \/ Bold Gold The stacked UCF mark is the university\u2019s primary external brand mark. 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