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Program:
Undergraduate Degree
College(s):
College of Business Administration
Department(s):
Department of Marketing

Students interested in majoring in marketing have two options: the marketing management track or the professional selling track. The marketing management track provides students with the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research, or promotion. The professional selling track prepares students for positions in B-B selling, with the potential to advance into either sales management or marketing management. Not eligible for a double degree with another College of Business Administration major.

120 total credit hours

UCF is ranked as a best-value university by The Princeton Review and Kiplinger’s, and one of the nation’s most affordable colleges by Forbes.

$212.28 per credit hour*

The approximate tuition cost for one year in this program at UCF based on a full time schedule (30 credit hours per year)

UCF is ranked as a best-value university by The Princeton Review and Kiplinger’s, and one of the nation’s most affordable colleges by Forbes.

$748.89 per credit hour*

The approximate tuition cost for one year in this program at UCF based on a full time schedule (30 credit hours per year)