{"id":101587,"date":"2019-08-05T08:42:09","date_gmt":"2019-08-05T12:42:09","guid":{"rendered":"https:\/\/www.ucf.edu\/news\/?p=101587"},"modified":"2019-08-02T10:42:24","modified_gmt":"2019-08-02T14:42:24","slug":"ucf-graduates-downtown-business-definitely-not-his-swan-song","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/news\/ucf-graduates-downtown-business-definitely-not-his-swan-song\/","title":{"rendered":"UCF Graduate\u2019s Downtown Business Definitely Not His Swan Song"},"content":{"rendered":"<p>The unfinished Majesty Building in Altamonte Springs is better known as the \u201cI-4 Eyesore\u201d to locals who have driven by it over the past 18 years.<\/p>\n<p>That thumb-shaped building was the inspiration for a popular T-shirt design by <strong>Andrew Chang \u201912 \u201914MHA<\/strong>. He started the local company Swan City in 2016 as a way of paying tribute to quirks and highlights of his adopted city.<\/p>\n<p>\u201cThe snarky, kitschy feel of Swan City is very much my personality,\u201d Chang says. In addition to tees, Swan City also has a line of slightly irreverent posters, candles and other merchandise in <a href=\"https:\/\/swancityorlando.com\/\">its online store<\/a>.<\/p>\n<p>\u201cWhen I was first considering launching Swan City, I showed my friends some of the sayings I had come up with,\u201d Chang says. \u201cI told them, if you don\u2019t want to laugh at it or share it, then I\u2019m not doing my job right.\u201d<\/p>\n<p>Chang wore the tee in a televised interview; the simple design incorporated \u00a0\u201cProcrastination Level:\u201d and a graphic of the Majesty. A screenshot from the interview was turned into a meme and quickly went viral.<\/p>\n<p>\u201cIt was absolute insanity,\u201d Chang says of the response to the shirt.<\/p>\n<h3>Feathering his Nest with Healthcare and Creativity<\/h3>\n<p>Chang, originally from Titusville, moved to Orlando in 2008. He had briefly considered going to art school, but came to UCF to study molecular microbiology and become a physician.<\/p>\n<p>He was also working as a certified nursing assistant when he realized that he was more interested in the business side of healthcare than the practice of medicine and went back to UCF for his master\u2019s degree in <a href=\"https:\/\/www.ucf.edu\/degree\/health-administration-mha\/\">health administration<\/a>. In addition to Swan City, Chang is also the accountable care organization executive director for Florida of Aledade.<\/p>\n<p>\u201cSwan City feeds my creative side, and Aledade allows me to use the healthcare expertise I learned at UCF,\u201d Chang says.<\/p>\n<p>\u201cI had the pleasure of serving as both Mr. Chang\u2019s professor and academic advisor, and I remember him well,\u201d says <strong>Jenny Sumner\u00a0\u201999 \u201900MS\u00a0\u201908PhD<\/strong>, executive director of <a href=\"https:\/\/www.ucf.edu\/online\/online-student-resources\/ucf-online-connect-center\/\">UCF Online Connect Center<\/a> and strategic initiatives for <a href=\"https:\/\/connect.ucf.edu\/\">UCF Connect<\/a>. \u201cHe was extremely driven and passionate about his studies and about making a difference in the healthcare field and his community; his goal to serve others was definitely evident in our conversations and through our work together.\u201d<\/p>\n<p>Sumner says she took note of his communication and presentation skills, and says he excelled in both his academics and in his co-curricular experiences.<\/p>\n<p>\u201cThough not surprising,\u201d Sumner says, \u201cit is such a pleasure to know that all of his hard work and efforts at UCF have led to many more successes in his professional career.\u201d<\/p>\n<p>Chang applied the business and marketing principals he gleaned from his degree programs and channeled them into his plan for Swan City, an obvious nod to Lake Eola, home of the beloved swans, and near his Thornton Park District home.<\/p>\n<h3>The Swan Takes Flight<\/h3>\n<p>In addition to partnering with downtown Orlando businesses to promote his tees, Chang\u2019s online shop and Instagram account (@swancityorlando) pay homage to a variety of Orlando icons, including UCF: \u201cYou are the black to my gold,\u201d is a line on one of his posters.<\/p>\n<p>\u201cI am greatly awaiting the opening of <a href=\"https:\/\/www.ucf.edu\/downtown\/\">UCF Downtown<\/a>,\u201d Chang says. In addition to maintaining his UCF connections, he has also established himself with other downtown business owners.<\/p>\n<p>\u201cAndrew is a business person first and foremost,\u201d says Mark Baratelli, owner and publisher of The Daily City, and producer of Food Truck Bazaar and Orlando Flea. \u201cHe executes, he completes, he finishes, and he follows through. He gets projects and ideas done and out the door so people can enjoy them.\u201d<\/p>\n<p>Prior to starting his business, Chang created 23 pages of bulleted ideas and sayings for his whimsical merchandise. When he debuted Swan City, he had already produced eight of those pages.<\/p>\n<p>\u201cI have a little swan\u2019s nest of eggs that haven\u2019t hatched yet,\u201d Chang says. \u201cSome might be duds, but there might also be some golden eggs.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Andrew Chang \u201912 \u201914MHA\u00a0<\/strong>started his T-shirt company Swan City as a way of paying tribute to quirks and highlights of his adopted home, Orlando.<\/p>\n","protected":false},"author":98,"featured_media":101591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[15992],"tags":[16873,202],"tu_author":[],"class_list":["post-101587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","tag-college-of-health-professions-and-sciences","tag-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UCF Graduate\u2019s Downtown Business Definitely Not His Swan Song<\/title>\n<meta name=\"description\" content=\"Andrew Chang \u201912 \u201914MHA\u00a0started his T-shirt company Swan City as a way of paying tribute to quirks and highlights of his adopted 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