{"id":11049,"date":"2010-03-10T11:56:24","date_gmt":"2010-03-10T15:56:24","guid":{"rendered":"https:\/\/www.ucf.edu\/news\/?p=11049"},"modified":"2010-03-10T11:56:24","modified_gmt":"2010-03-10T15:56:24","slug":"facebookonomics-free-ice-cream","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/news\/facebookonomics-free-ice-cream\/","title":{"rendered":"Facebookonomics: Free Ice Cream"},"content":{"rendered":"<p>Dippin&#8217; Dots, Inc. recently reached a landmark, gaining more than 1 million fans on the company&#8217;s Facebook page.  In celebration of the event, Dippin&#8217; Dots\u00ae is awarding its 1 millionth fan a total of 1 million Dots.<\/p>\n<p>Orlando native and University of Central Florida student, John Migetz was lucky number 1 million.  &#8220;I&#8217;ve never won a promotion like this before&#8221; Migetz said, &#8220;but I can tell you that a million Dippin&#8217; Dots would be very hard to beat.&#8221;<\/p>\n<p>Migetz will receive one gallon of Dippin&#8217; Dots per month for 20 months.  &#8220;I&#8217;m so excited that I am the 1 millionth fan, and can&#8217;t wait to start enjoying the Dippin Dots,&#8221; Migetz said.  &#8220;I&#8217;m sure that between me, my family, and my friends, we will have no trouble eating 1 million Dippin Dots!&#8221;<\/p>\n<p>Dippin&#8217; Dots, Inc. is ranked number 27 on The Big Money Facebook 50, a listing of companies that perform well in social media.  &#8220;These are the companies that are really moving the needle in terms of customer engagement and loyalty, a critical aspect of a brand&#8217;s success and staying power in this challenging economy,&#8221; said James Ledbetter, editor of The Big Money.<\/p>\n<p>Dippin&#8217; Dots landed its Facebook page in the summer of 2007, rocketing from zero to 1 million in just 34 months.  That&#8217;s nearly a thousand members a day, with no mainstream advertising and little publicity.  Since hitting the 1 million mark, the company&#8217;s Facebook fan base has increased by more than 2,500 members per day.<\/p>\n<p>Migetz, a graduate of Boone high school in Orlando, is now a college junior, studying Business Administration, but he has not outgrown his favorite ice cream treat.<\/p>\n","protected":false},"excerpt":{"rendered":"Dippin&#8217; Dots, Inc. recently reached a landmark, gaining more than 1 million fans on the company&#8217;s Facebook page. In celebration of the event, Dippin&#8217; Dots\u00ae is awarding its 1 millionth fan a total of 1 million Dots. Orlando native and University of Central Florida student, John Migetz was lucky number 1 million. &#8220;I&#8217;ve never won a promotion like this before&#8221;&hellip;","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-twocol.php","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[27],"tags":[],"tu_author":[],"class_list":["post-11049","post","type-post","status-publish","format-standard","hentry","category-student-life"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebookonomics: Free Ice Cream | University of Central Florida News<\/title>\n<meta name=\"description\" content=\"Dippin&#039; Dots, Inc. recently reached a landmark, gaining more than 1 million fans on the company&#039;s Facebook page. 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