{"id":151470,"date":"2026-03-12T11:41:21","date_gmt":"2026-03-12T15:41:21","guid":{"rendered":"https:\/\/www.ucf.edu\/news\/?p=151470"},"modified":"2026-03-12T13:31:19","modified_gmt":"2026-03-12T17:31:19","slug":"ucf-grad-turns-love-for-orlando-into-career","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/news\/ucf-grad-turns-love-for-orlando-into-career\/","title":{"rendered":"UCF Grad Turns Love for Orlando Into Career"},"content":{"rendered":"<hr>\n<p>With its numerous industries to sustain a career and vibrant culture to build a life, <a href=\"https:\/\/www.ucf.edu\/orlando\/\">Orlando<\/a> isn\u2019t a hard sell. Still, when it comes to promoting all this city has to offer, you\u2019d be hard pressed to find someone who loves it more than <strong>Andrea (Rodrigues) Sage \u201912.<\/strong><\/p>\n<p>The <a href=\"https:\/\/www.ucf.edu\/degree\/advertising-public-relations-ba\/\">advertising-public relations<\/a> grad spent the last decade in various sales-related positions with the Tampa Bay Rays, Orlando Magic and insulated beverageware company Corkcicle (headquartered in Orlando).<\/p>\n<p>That experience along with the leadership and life skills she developed at UCF and her beloved hobby as the mastermind behind <a href=\"https:\/\/www.instagram.com\/cheatdayorlando\/\">@cheatdayorlando<\/a> \u2014 an immensely popular social media account that explores new activities, restaurants and happenings in Central Florida \u2014 gave her what she needed to land her dream gig as marketing manager for Visit Orlando.<\/p>\n<p>\u201cI get to marry my love for this community and something I\u2019m passionate about doing \u2014 marketing this city. It\u2019s perfect for me,\u201d Sage says. \u201cTo find this opportunity with Visit Orlando, it truly has been a dream come true.\u201d<\/p>\n<figure id=\"attachment_135576\" style=\"max-width: 1200px;\" class=\"figure mx-auto d-block\"><noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-135576 img-fluid\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg.jpg\" alt srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg-360x240.jpg 360w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-135576 img-fluid lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg-360x240.jpg 360w\" data-src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2023\/05\/Jurassic-World-VelociCoaster-Universal-Orlando.jpg.jpg\"><figcaption class=\"figure-caption\">Universal Orlando Resort\u2019s Jurassic World VelociCoast (Photo courtesy of Universal Destinations &amp; Experiences)<\/figcaption><\/figure>\n<h2>Tourism Shapes Orlando<\/h2>\n<p>Sage\u2019s mission in her role at Visit Orlando as a marketing manager, specializing in domestic tourism, is to bring visitation to the destination, period.<\/p>\n<p>Orlando is the most visited destination in the U.S. bringing more than 75 million visitors. According to Visit Orlando, tourism supports 37% of all jobs in the region.<\/p>\n<p>Central Florida\u2019s tourism industry generated an economic impact of $94.5 billion in 2024, a 2.2% increase over the previous year, according to a study by Tourism Economics, a division of Oxford Economics and a leader in industry research.<\/p>\n<p>As 2025 numbers work on being finalized, all signs point to the continued momentum of the region\u2019s tourism.<\/p>\n<p>It\u2019s not hard to see why Orlando is in demand:<\/p>\n<ul>\n<li>Standard-setting theme parks<\/li>\n<li>Marquee sporting events \u2014 earning <a href=\"https:\/\/www.ucf.edu\/news\/orlando-named-top-sports-event-city-in-u-s\/\">Orlando the No. 1 spot for Sports Event Cities in the U.S.<\/a>, according to <em>Sport Business Journal<\/em><\/li>\n<li>Vibrant arts scene<\/li>\n<li>Top-of-the-line hotels and resorts<\/li>\n<li>58 Michelin-recognized restaurants<\/li>\n<li>Proximity to beautiful beaches and Port Canaveral\u2019s cruise ships<\/li>\n<\/ul>\n<p>Sage gives a glimpse into what goes into helping shape Orlando\u2019s reputation as one of the world\u2019s most desirable destinations.<\/p>\n<figure id=\"attachment_151472\" style=\"max-width: 1200px;\" class=\"figure mx-auto d-block\"><noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-151472 img-fluid\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday.jpg\" alt=\"Woman in black blazer sits on news studio set with color &quot;The 407&quot; graphic overlayed on outline of state of Florida\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday-360x240.jpg 360w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-151472 img-fluid lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E\" alt=\"Woman in black blazer sits on news studio set with color &quot;The 407&quot; graphic overlayed on outline of state of Florida\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday-360x240.jpg 360w\" data-src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Cheatday.jpg\"><figcaption class=\"figure-caption\">Andrea Rodrigues Sage<\/figcaption><\/figure>\n<h2>Advertising <em>All<\/em> of Orlando<\/h2>\n<p>Sage\u2019s role with Visit Orlando oversees many facets. She might be placing a billboard in Baltimore, a well-timed ad on a streaming platform, or organize a tropical oasis in the middle of New York City on a 30-degree Fahrenheit day, enticing winter-weary New Yorkers to plan their next vacation.<\/p>\n<p>She recently spent a week overseeing the production of an eco-tourism campaign video shoot at several locations to highlight the area\u2019s natural beauty, hiking and springs.<\/p>\n<blockquote><p>\u201cCulinary, arts, theme parks, nature, cultural experiences, whatever your travel bug is, this destination brings it all.\u201d \u2014 <strong>Andrea (Rodrigues) Sage \u201912<\/strong><\/p><\/blockquote>\n<p>\u201cAdults with kids, adults without kids, this vacation has all your needs \u2014 culinary, arts, theme parks, nature, cultural experiences, whatever your travel bug is, this destination brings it all,\u201d Sage says.<\/p>\n<h2>Competing on the Global Stage<\/h2>\n<p>Orlando\u2019s prime competitors in the tourism market depends on who you\u2019re talking to.<\/p>\n<p>It could be California (theme parks), Las Vegas (conferences), or Spain and Italy (international visitation). As cruise lines have come roaring back after the pandemic, the Caribbean is now in the mix, too. Orlando doesn\u2019t just compete with other cities for tourists, but entire states and countries.<\/p>\n<p>\u201cOur destination is amazing, but every Jan. 1 the visitor tally resets, and there is a lot of work happening behind the scenes to make sure we remain top of mind,\u201d Sage says.<\/p>\n<figure id=\"attachment_151491\" style=\"max-width: 1200px;\" class=\"figure mx-auto d-block\"><noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-151491 img-fluid\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer.jpg\" alt=\"Brunette woman wearing black #9 UCF soccer uniform kicks soccer ball on field\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer-360x240.jpg 360w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-151491 img-fluid lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E\" alt=\"Brunette woman wearing black #9 UCF soccer uniform kicks soccer ball on field\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer-360x240.jpg 360w\" data-src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-ucf-soccer.jpg\"><figcaption class=\"figure-caption\">As a member of UCF&#8217;s women&#8217;s soccer team and the Portuguese National Team, Andrea Rodrigues &#8217;12 grew a love for travel and exploration. (Courtesy of UCF Athletics)<\/figcaption><\/figure>\n<h2>Success Fueled by UCF<\/h2>\n<p>A St. Petersburg, Florida, native, Rodrigues was recruited to UCF to play for the women\u2019s soccer team. From 2008-12, she helped lead the <a href=\"https:\/\/www.ucf.edu\/athletics\/\">Knights<\/a> to five NCAA postseason appearances, including the <a href=\"https:\/\/www.ucf.edu\/news\/soccer-goal-alive-women-reach-elite-8\/\">2011 Elite 8<\/a>, three conference championships and one of the program\u2019s <a href=\"https:\/\/www.ucf.edu\/news\/womens-soccer-claims-highest-national-ranking-in-20-years\/\">highest national rankings (No. 6)<\/a> in school history.<\/p>\n<p>During her collegiate career, she also joined the Portuguese National Team, which exposed her to places and cultures that would ultimately spark her interests in travel and exploration today.<\/p>\n<p>As an elite scholar-athlete, she points to the intangible soft skills she gained \u2014 work ethic, goal-setting, communication, collaboration and time management all at an elevated standard of excellence \u2014 as formative to her life as a working parent.<\/p>\n<blockquote><p>\u201cBeing a UCF student-athlete has made who I am.\u201d<\/p><\/blockquote>\n<p>\u201cBeing a UCF student-athlete has made who I am,\u201d Sage says. \u201cI take interviews today as a 36-year-old and still talk about how it has positively shaped me. I would go from a 6 a.m. strength training to study hall to three classes to practice to a night class, still have homework and study and then travel to a road game the next day.<\/p>\n<p>\u201cThe controlled chaos I lived in then, it is innate in me and still my normal today. I have two little kids, I\u2019m married, I have a full-time job, I work out every day, I have a hobby. It just feels right. It is a controlled chaotic environment that I love.\u201d<\/p>\n<figure id=\"attachment_151473\" style=\"max-width: 1200px;\" class=\"figure mx-auto d-block\"><noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-151473 img-fluid\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067.jpg\" alt=\"Woman holds up white sweatshirt with Johnny's House logo in front of iHeartMedia sign on white wall\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067-360x240.jpg 360w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-151473 img-fluid lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E\" alt=\"Woman holds up white sweatshirt with Johnny's House logo in front of iHeartMedia sign on white wall\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067-360x240.jpg 360w\" data-src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/03\/Andrea-Rodrigues-Sage-Johnnys-House-1067.jpg\"><figcaption class=\"figure-caption\">Andrea Rodrigues Sage makes a weekly appearance on 106.7 FM&#8217;s morning show <em>Johnny&#8217;s House<\/em>.<\/figcaption><\/figure>\n<h2>Living Where the World Vacations<\/h2>\n<p>Rodrigues says what she appreciates most about living in Orlando is getting to explore new places in her own backyard. She started @cheatdayorlando in 2021 after becoming a mother. Since then, she has grown the account to nearly 100,000 followers and landed a regular gig on the 106.7 FM morning show <em>Johnny\u2019s House<\/em> spreading the word about new experiences in the area.<\/p>\n<p>\u201cIt doesn\u2019t feel like you\u2019re stagnant in Orlando \u2014 you can have a different experience just 10 minutes away,\u201d she says. \u201cI love that there\u2019s something for everyone to feel like home because we have a melting pot of culture.\u201d<\/p>\n<h2>Spring Break Scene<\/h2>\n<p>Whether you\u2019re a local enjoying a staycation or coming to Orlando for your Spring Break, Rodrigues shares her pro tips on some new experiences worth checking out:<\/p>\n<ul>\n<li>ICON Park will soon feature Ripley\u2019s Crazy Golf, a glow-in-the-dark immersive indoor miniature golf course with many unconventional ways to putt.<\/li>\n<li>Harlow Grove Restaurant and Lounge, a new trendy restaurant in Winter Garden, opened this month and features a rooftop terrace and elevated menu.<\/li>\n<li>Maitland\u2019s Enzian Theater is a single-screen independent cinema cafe that offers cozy, vintage decor and seating, with a full kitchen menu. For the parents out there with little Spring Breakers, consider the theater\u2019s Peanut Butter Matinee Family Film Series, which offers free admission to kids 12 and under. <em>Cars 2<\/em> will be featured at noon on March 22.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><strong>Andrea (Rodrigues) Sage \u201912<\/strong> helps shape Orlando\u2019s booming tourism industry as a marketing manager for Visit Orlando.<\/p>\n","protected":false},"author":98,"featured_media":151471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[15992,4,6],"tags":[982,3393,54839,4758,202,4857],"tu_author":[],"class_list":["post-151470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-business","category-community","tag-college-of-sciences","tag-nicholson-school-of-communication-and-media","tag-orlando","tag-tourism","tag-alumni","tag-ucf-athletics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UCF Grad Turns Love for Orlando Into Career<\/title>\n<meta name=\"description\" content=\"Andrea (Rodrigues) Sage 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