{"id":153476,"date":"2026-05-29T09:45:38","date_gmt":"2026-05-29T13:45:38","guid":{"rendered":"https:\/\/www.ucf.edu\/news\/?p=153476"},"modified":"2026-05-29T09:45:38","modified_gmt":"2026-05-29T13:45:38","slug":"successful-entrepreneur-turns-to-ucf-to-amplify-his-impact","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/news\/successful-entrepreneur-turns-to-ucf-to-amplify-his-impact\/","title":{"rendered":"Successful Entrepreneur Turns to UCF to Amplify His Impact"},"content":{"rendered":"<p>When corporate finance executive and entrepreneur <strong>Alex Hubenthal&nbsp;\u201913<\/strong> senses change on the horizon, he doesn\u2019t shy away \u2014 he leans in.<\/p>\n<p>At 16, he opened his first brokerage account&nbsp;in 2008, with his grandmother\u2019s help, during the Great Recession because he saw a market that had no place to go but up.<\/p>\n<p>When cloud accounting platforms were just starting to become viable in the early 2010s, he was an early adopter, eventually building a firm that served clients remotely.<\/p>\n<p>Now as&nbsp;<a href=\"https:\/\/www.ucf.edu\/artificial-intelligence\/\">artificial intelligence<\/a> (AI)&nbsp;reshapes&nbsp;the business landscape, Hubenthal decided to embrace this&nbsp;latest inflection point by enrolling in UCF\u2019s&nbsp;<a href=\"https:\/\/business.ucf.edu\/degree\/ms-fintech\/\">financial technology (fintech) master&#8217;s degree program<\/a>.<\/p>\n<blockquote><p>\u201cUCF is ready for every Knight who dares to lean in.\u201d<\/p><\/blockquote>\n<p>\u201cUCF&nbsp;doesn\u2019t&nbsp;just educate you. It finds you. It amplifies who you are and prepares you to make a difference,\u201d says Hubenthal, who is from Elon, North Carolina. \u201cSometimes&nbsp;I\u2019m&nbsp;amazed that this small-town kid has ended up consulting with business leaders in boardrooms across the globe. Somewhere out there, another teenager is watching the world shift and feeling that pull. UCF is ready for every Knight who dares to lean in.\u201d<\/p>\n<figure id=\"attachment_153478\" style=\"max-width: 1200px;\" class=\"figure mx-auto d-block\"><noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-153478 img-fluid\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2.jpg\" alt=\"Alex Hubenthal in dark suit, white dress shirt and tie, stands to the right of Barry Miller in beige suit jacket and white shirt in front of grass wall\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2-360x240.jpg 360w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full wp-image-153478 img-fluid lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E\" alt=\"Alex Hubenthal in dark suit, white dress shirt and tie, stands to the right of Barry Miller in beige suit jacket and white shirt in front of grass wall\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2-360x240.jpg 360w\" data-src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2026\/05\/Alex-Hubenthal-Barry-Millerv2.jpg\"><figcaption class=\"figure-caption\">UCF alumni Alex Hubenthal &#8217;13 (left) and Barry S. Miller \u201995 (right) at the College of Business.<\/figcaption><\/figure>\n<h2>Leading With a Spirit of Innovation<\/h2>\n<p>It\u2019s Knights like Hubenthal who inspired <a href=\"https:\/\/www.ucf.edu\/news\/first-gen-alumnus-behind-transformational-gift-believes-in-power-of-philanthropy-to-change-lives\/\"><strong>Barry S. Miller \u201995<\/strong> to invest a transformational $50 million gift<\/a> into the College of Business to further strengthen UCF\u2019s reputation as a global leader in fintech, AI and business innovation.<\/p>\n<p>A graduate of UCF\u2019s&nbsp;<a href=\"https:\/\/business.ucf.edu\/degree\/finance\/\">finance<\/a>&nbsp;program in the&nbsp;<a href=\"https:\/\/business.ucf.edu\/\">College of Business<\/a>,&nbsp;Hubenthal&nbsp;initially came to UCF to study&nbsp;<a href=\"https:\/\/sciences.ucf.edu\/physics\/\">physics<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.ucf.edu\/engineering\/\">engineering<\/a>. But&nbsp;after&nbsp;witnessing&nbsp;the impact of the&nbsp;Great Recession&nbsp;on&nbsp;families, including his own,&nbsp;he&nbsp;switched&nbsp;to business and finance.<\/p>\n<p>\u201cI&nbsp;made it my mission to&nbsp;understand what happened, why it happened and how to help prevent it,\u201d&nbsp;Hubenthal says.<\/p>\n<p>Early&nbsp;in his career,&nbsp;Hubenthal&nbsp;worked in corporate&nbsp;finance,&nbsp;gaining&nbsp;hands-on experience&nbsp;and&nbsp;learning&nbsp;how established organizations manage their financial infrastructure.<\/p>\n<p>In 2015,&nbsp;just two years after&nbsp;earning his bachelor\u2019s degree,&nbsp;he&nbsp;co-founded&nbsp;a data analytics firm with fellow UCF graduates,&nbsp;bringing&nbsp;enterprise-grade&nbsp;big&nbsp;data and&nbsp;analytics&nbsp;services&nbsp;to local businesses at an accessible price point.&nbsp;That&nbsp;venture earned Hubenthal&nbsp;recognition&nbsp;as part of&nbsp;<em>Business&nbsp;North Carolina<\/em>&nbsp;magazine\u2019s&nbsp;cover story&nbsp;on&nbsp;innovation&nbsp;in&nbsp;2016.<\/p>\n<h2>Building on Success<\/h2>\n<p>He&nbsp;has since founded firms rooted in data analytics, accounting and finance \u2014 including his firm Bookscaping \u2014 started a financial literacy podcast to share his expertise with small businesses, and published a book, <em>The Simple Fiscal Method: 17 Financial Lessons for Every Small Business Owner to Succeed in Life.<\/em><\/p>\n<p>In 2022, he signed on as vice president of finance for ryco.io, an educational startup where he built and still leads the company\u2019s financial strategy and operations.<\/p>\n<p>He is currently beta&nbsp;testing&nbsp;an automated system for the company, which almost fully manages its payable function with safeguards, audit trails and authorizations built in. He envisions this empowering ryco.io to scale its financial operations.<\/p>\n<p>Hubenthal wanted to fully immerse himself in this new era of business and tech, so he is turning to UCF\u2019s fintech program to prepare him for what\u2019s ahead.<\/p>\n<blockquote><p>\u201cFor me, the real world is the lab. And thanks to UCF, I\u2019m just getting started.\u201d<\/p><\/blockquote>\n<p>\u201cThe program put me in a room with nearly 30 students from four continents who felt like family within the first month,\u201d&nbsp;Hubenthal&nbsp;says. \u201cJust weeks ago,&nbsp;I built a portfolio optimization tool for my own retirement account \u2014&nbsp;1&nbsp;million simulated market days&nbsp;and&nbsp;almost&nbsp;4,000&nbsp;years of data, solved by a&nbsp;supercomputer&nbsp;in under three seconds \u2014 using what I learned in this program.<\/p>\n<p>\u201cFor me,&nbsp;the real world is the lab,\u201d he continues.&nbsp;\u201cAnd thanks to UCF,&nbsp;I\u2019m&nbsp;just getting started.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry\u00a0innovator\u00a0<strong>Alex\u00a0Hubenthal \u201913<\/strong>\u00a0is taking his career across the global business landscape to the next level through his fintech master\u2019s studies at UCF.<\/p>\n","protected":false},"author":98,"featured_media":153479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[15992,4,5],"tags":[54138,54954,7309,1695,54634,202],"tu_author":[],"class_list":["post-153476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-business","category-colleges","tag-artificial-intelligence","tag-barry-s-miller","tag-college-of-business","tag-finance","tag-fintech","tag-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.5) - 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