{"id":42752,"date":"2012-11-05T09:15:56","date_gmt":"2012-11-05T14:15:56","guid":{"rendered":"https:\/\/www.ucf.edu\/news\/?p=42752"},"modified":"2012-11-05T10:01:43","modified_gmt":"2012-11-05T15:01:43","slug":"paul-jarleys-blog-what-is-college-for","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/","title":{"rendered":"Paul Jarley&#8217;s Blog: What is College For?"},"content":{"rendered":"<p>I am hosting my second tweetup of the semester on November 19. It is one of the ways I try to connect with students, understand their aspirations and get feedback on the UCF experience. You can sign up by clicking\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheet\/viewform?formkey=dEpQWWY5dEhSczBZWE9mYUFxRUJqalE6MQ\">(here)<\/a>. This tweetup will focus on building a unique culture for the college: one that will help develop a distinctive set of qualities on our graduates that advantage Knights in their careers and life.<\/p>\n<p>But before you attend the tweetup, I\u2019m asking that you watch this video from Seth Godin (above).<\/p>\n<p>Seth is talking about primary and secondary education and how it was designed to ensure that we had a sufficient number of workers for our industrial society. I like this video for a variety of reasons, but the most relevant point for the tweetup is that it shows how a culture was purposefully created that fostered certain qualities in people, qualities the economy of the time demanded and valued (e.g., respect, conformity).<\/p>\n<p>Seth goes on to note that we are no longer an industrial society. That today, the American economy has a different set of drivers. So, he rightly asks in today\u2019s world: \u201cWhat is school for?\u201d It is an excellent question. I doubt he means that we should stop teaching math or science or English. I also doubt that he thinks we should stop trying to create well-disciplined minds capable of solving complex problems. What he is really asking is: what set of characteristics should school foster in today\u2019s students? Once we understand that, we can create physical spaces, design learning experiences, develop rituals, and extol role models that will help create a culture that supports our goals.<\/p>\n<p>In searching for a unique culture for our college, I am essentially asking \u201cWhat is college for?\u201d Like Seth, I\u2019m not asking whether or not we should teach students about net present value or the four Ps of marketing. I am asking: what qualities do we want to instill in our students? Which ones are most important to their success in life and which of these qualities do we choose to emphasize in building a distinctive brand for the college?<\/p>\n<p>Let\u2019s talk.<\/p>\n<p><em>Paul Jarley, Ph.D., is the dean of the UCF College of Business Administration. He blogs every week at\u00a0<a title=\"Dean Paul Jarley's Blog\" href=\"http:\/\/www.bus.ucf.edu\/dean\" target=\"_blank\">http:\/\/www.bus.ucf.edu\/dean<\/a>.\u00a0<em>This post appeared on\u00a0<\/em>November 5, 2012. Follow him on Twitter\u00a0<a title=\"Follow Paul Jarley on Twitter\" href=\"http:\/\/twitter.com\/pauljarley\" target=\"_blank\">@pauljarley<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"I am hosting my second tweetup of the semester on November 19. It is one of the ways I try to connect with students, understand their aspirations and get feedback on the UCF experience. You can sign up by clicking\u00a0(here). This tweetup will focus on building a unique culture for the college: one that will help develop a distinctive set&hellip;","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-twocol.php","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[31,21],"tags":[6731],"tu_author":[],"class_list":["post-42752","post","type-post","status-publish","format-standard","hentry","category-college-of-business-administration","category-opinions","tag-paul-jarley"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paul Jarley&#039;s Blog: What is College For? | University of Central Florida News<\/title>\n<meta name=\"description\" content=\"I am hosting my second tweetup of the semester on November 19. It is one of the ways I try to connect with students, understand their aspirations and get\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul Jarley&#039;s Blog: What is College For?\" \/>\n<meta property=\"og:description\" content=\"I am hosting my second tweetup of the semester on November 19. It is one of the ways I try to connect with students, understand their aspirations and get\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/\" \/>\n<meta property=\"og:site_name\" content=\"University of Central Florida News | UCF Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UCF\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-05T14:15:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-11-05T15:01:43+00:00\" \/>\n<meta name=\"author\" content=\"Jonathan Gabriel \u201906\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UCF\" \/>\n<meta name=\"twitter:site\" content=\"@UCF\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan Gabriel \u201906\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/paul-jarleys-blog-what-is-college-for\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/paul-jarleys-blog-what-is-college-for\\\/\"},\"author\":{\"name\":\"Jonathan Gabriel \u201906\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/#\\\/schema\\\/person\\\/614945980e57f800c1e937eb3f63ecfa\"},\"headline\":\"Paul Jarley&#8217;s Blog: What is College For?\",\"datePublished\":\"2012-11-05T14:15:56+00:00\",\"dateModified\":\"2012-11-05T15:01:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/paul-jarleys-blog-what-is-college-for\\\/\"},\"wordCount\":410,\"commentCount\":0,\"keywords\":[\"Paul Jarley\"],\"articleSection\":[\"College of Business Administration\",\"Opinions\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2012\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/paul-jarleys-blog-what-is-college-for\\\/\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/paul-jarleys-blog-what-is-college-for\\\/\",\"name\":\"Paul Jarley's Blog: What is College For? | University of Central Florida News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/#website\"},\"datePublished\":\"2012-11-05T14:15:56+00:00\",\"dateModified\":\"2012-11-05T15:01:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/#\\\/schema\\\/person\\\/614945980e57f800c1e937eb3f63ecfa\"},\"description\":\"I am hosting my second tweetup of the semester on November 19. It is one of the ways I try to connect with students, understand their aspirations and get\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/paul-jarleys-blog-what-is-college-for\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ucf.edu\\\/news\\\/paul-jarleys-blog-what-is-college-for\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/paul-jarleys-blog-what-is-college-for\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paul Jarley&#8217;s Blog: What is College For?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/\",\"name\":\"University of Central Florida News | UCF Today\",\"description\":\"Central Florida Research, Arts, Technology, Student Life and College News, Stories and More\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/#\\\/schema\\\/person\\\/614945980e57f800c1e937eb3f63ecfa\",\"name\":\"Jonathan Gabriel \u201906\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f395cc627c1d252c6c938ea054f5cd5536bd19dd807835dd8c6322573aaaa319?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f395cc627c1d252c6c938ea054f5cd5536bd19dd807835dd8c6322573aaaa319?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f395cc627c1d252c6c938ea054f5cd5536bd19dd807835dd8c6322573aaaa319?s=96&d=mm&r=g\",\"caption\":\"Jonathan Gabriel \u201906\"},\"url\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/author\\\/jo555933\\\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/paul-jarleys-blog-what-is-college-for\\\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"University of Central Florida\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Paul Jarley's Blog: What is College For? | University of Central Florida News","description":"I am hosting my second tweetup of the semester on November 19. It is one of the ways I try to connect with students, understand their aspirations and get","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/","og_locale":"en_US","og_type":"article","og_title":"Paul Jarley's Blog: What is College For?","og_description":"I am hosting my second tweetup of the semester on November 19. It is one of the ways I try to connect with students, understand their aspirations and get","og_url":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/","og_site_name":"University of Central Florida News | UCF Today","article_publisher":"https:\/\/www.facebook.com\/UCF","article_published_time":"2012-11-05T14:15:56+00:00","article_modified_time":"2012-11-05T15:01:43+00:00","author":"Jonathan Gabriel \u201906","twitter_card":"summary_large_image","twitter_creator":"@UCF","twitter_site":"@UCF","twitter_misc":{"Written by":"Jonathan Gabriel \u201906","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/#article","isPartOf":{"@id":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/"},"author":{"name":"Jonathan Gabriel \u201906","@id":"https:\/\/www.ucf.edu\/news\/#\/schema\/person\/614945980e57f800c1e937eb3f63ecfa"},"headline":"Paul Jarley&#8217;s Blog: What is College For?","datePublished":"2012-11-05T14:15:56+00:00","dateModified":"2012-11-05T15:01:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/"},"wordCount":410,"commentCount":0,"keywords":["Paul Jarley"],"articleSection":["College of Business Administration","Opinions"],"inLanguage":"en-US","copyrightYear":"2012","copyrightHolder":{"@id":"https:\/\/www.ucf.edu\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/","url":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/","name":"Paul Jarley's Blog: What is College For? | University of Central Florida News","isPartOf":{"@id":"https:\/\/www.ucf.edu\/news\/#website"},"datePublished":"2012-11-05T14:15:56+00:00","dateModified":"2012-11-05T15:01:43+00:00","author":{"@id":"https:\/\/www.ucf.edu\/news\/#\/schema\/person\/614945980e57f800c1e937eb3f63ecfa"},"description":"I am hosting my second tweetup of the semester on November 19. It is one of the ways I try to connect with students, understand their aspirations and get","breadcrumb":{"@id":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ucf.edu\/news\/"},{"@type":"ListItem","position":2,"name":"Paul Jarley&#8217;s Blog: What is College For?"}]},{"@type":"WebSite","@id":"https:\/\/www.ucf.edu\/news\/#website","url":"https:\/\/www.ucf.edu\/news\/","name":"University of Central Florida News | UCF Today","description":"Central Florida Research, Arts, Technology, Student Life and College News, Stories and More","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ucf.edu\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ucf.edu\/news\/#\/schema\/person\/614945980e57f800c1e937eb3f63ecfa","name":"Jonathan Gabriel \u201906","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f395cc627c1d252c6c938ea054f5cd5536bd19dd807835dd8c6322573aaaa319?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f395cc627c1d252c6c938ea054f5cd5536bd19dd807835dd8c6322573aaaa319?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f395cc627c1d252c6c938ea054f5cd5536bd19dd807835dd8c6322573aaaa319?s=96&d=mm&r=g","caption":"Jonathan Gabriel \u201906"},"url":"https:\/\/www.ucf.edu\/news\/author\/jo555933\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ucf.edu\/news\/paul-jarleys-blog-what-is-college-for\/#local-main-organization-logo","url":"","contentUrl":"","caption":"University of Central Florida"}]}},"thumbnail":"https:\/\/i.ytimg.com\/vi\/sXpbONjV1Jc\/hqdefault.jpg","primary_category":31,"primary_tag":6731,"author_byline":"College of Business Administration Office of Communications","acf":[],"_links":{"self":[{"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/posts\/42752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/comments?post=42752"}],"version-history":[{"count":9,"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/posts\/42752\/revisions"}],"predecessor-version":[{"id":42767,"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/posts\/42752\/revisions\/42767"}],"wp:attachment":[{"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/media?parent=42752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/categories?post=42752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/tags?post=42752"},{"taxonomy":"tu_author","embeddable":true,"href":"https:\/\/www.ucf.edu\/news\/wp-json\/wp\/v2\/tu_author?post=42752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}