{"id":81515,"date":"2018-03-26T14:24:10","date_gmt":"2018-03-26T18:24:10","guid":{"rendered":"https:\/\/www.ucf.edu\/news\/?p=81515"},"modified":"2021-06-14T12:36:52","modified_gmt":"2021-06-14T16:36:52","slug":"students-cookie-company-turns-diet-cheat-day-healthy-treat-day","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/news\/students-cookie-company-turns-diet-cheat-day-healthy-treat-day\/","title":{"rendered":"Student’s Cookie Company Turns Diet ‘Cheat Day’ into Healthy-Treat Day"},"content":{"rendered":"

Cookies may not inspire the healthiest of thoughts, but one UCF student is looking to change that. Precious Williams, a junior majoring in restaurant and food-service management<\/a> at Rosen College of Hospitality Management<\/a>, recently launched Flourish Cookie Co., a nutritious baking venture that serves up tasty sweets you can feel good about indulging in.<\/p>\n

Each one of Williams\u2019 nine cookies starts with a honey-dough base that mainly uses natural sweeteners instead of tons of refined sugars. Then other healthy ingredients, such as organic matcha powder for the green tea cookie and fresh blueberries for the blueberry cookie, are added to pack each bite with nutrients.<\/p>\n

She also makes healthier versions of classic desserts, such as chocolate chip by adding chia seeds, and red velvet cookie by using beet juice for coloring instead of artificial dyes. To substitute most of the butter in some recipes, like the vegan cocoa raspberry cookie, Williams uses avocado as a healthy fat that gives the cookie richness without sacrificing flavor.<\/p>\n

\u201cIf you can have a cookie and then also have all these health benefits to them, as opposed to one that\u2019s packed with sugar and that\u2019s just 100 percent bad for you, then why wouldn\u2019t you go for a healthier option?\u201d Williams says.<\/p>\n

Planting Seeds<\/strong><\/p>\n

Flourish is Williams\u2019 third business started through the university\u2019s Blackstone LaunchPad. After previous attempts at a healthy-baking company and a personal-training service in her freshman and sophomore years, she returned as a junior to the student-focused business center in October with the idea of a healthy-cookie company.<\/p>\n

\u201cAt that point when I came in, I already knew hurdle one, two and three,\u201d Williams says. \u201cSo I came in at hurdle number four and I\u2019m like, \u2018What do I do?\u2019 I was here enough times to know the steps.\u201d<\/p>\n

After one meeting with businessman and Blackstone LaunchPad mentor, she was challenged to put her idea into action and sell her product at a farmers market later that week. Over the next couple of days, Williams scrambled to get ready by borrowing a tent from her track coach, finding plants to decorate her booth and, of course, making her cookies. When the time came to open up shop she was nervous but did better than she expected.<\/p>\n

\u201cI sold out early and not only that \u00ad\u2013 Adam and his family came to buy cookies,\u201d Williams says. \u201cIt was so touching to me because it\u2019s one thing to mentor somebody, but you know they support you when they come on a Saturday and bring their family to buy your cookies. That was really cool. I felt like a really good kick from that.\u201d<\/p>\n

Growing Success<\/strong><\/p>\n

In December, Blackstone LaunchPad further encouraged William\u2019s success by awarding her a scholarship to attend the Orlando Business Start Up competition. Williams won for her concept of a healthy-cookie nonprofit, the Purple Kale Cookie Project, which provides one cookie to the homeless for each one purchased by a customer. She plans to eventually implement the idea and cookie recipe \u2013 which includes beet juice, cocoa, chia seeds and kale to provide plenty of protein \u2013 into Flourish\u2019s sales.<\/p>\n

Since then, Williams has been working to grow the company\u2019s social following and customer base, selling at more farmers markets in Orlando and expanding her product line.<\/p>\n

\u201cI get inspired by ingredients that are in season,\u201d Williams says. \u201cI went to Lucky’s [Market] the other day and there was pomelo, which is like a sweet grapefruit, and thought \u2018Wow, that would be a cool flavor to make.\u2019 Then I just experiment with it.\u201d<\/p>\n

Flourish cookies are also made with local ingredients using produce from Sundew Gardens in Oviedo and fresh fruits and herbs from Williams\u2019 own backyard garden.<\/p>\n

\u201cIt\u2019s really reassuring to know that everything that you\u2019re eating or most of the ingredients are a couple of miles from where you live,\u201d Williams says. \u201cIt\u2019s like a wholesome kind of feeling of knowing where your food comes from. That\u2019s becoming a bigger [concern] as people are becoming more aware of what they\u2019re eating.\u201d<\/p>\n

Earlier this month, Williams launched Flourish\u2019s website, allowing people to place orders for pickup or delivery near the UCF area. In the future she plans to grow her business from a cookie company to a full-service restaurant with a bakery focused on healthy eating as a lifestyle, rather than a temporary diet.<\/p>\n

\u201cIt\u2019s like super small changes that help you [and] your mindset about things,\u201d she says. \u201cIt\u2019s not like, \u2018Oh, it\u2019s a cheat day.\u2019 It\u2019s like, \u2018Oh no, it\u2019s a treat day, but tomorrow I\u2019m going to try to do a little bit better to balance that out.\u2019 It\u2019s all about small substitutions so it doesn\u2019t seem like a huge impact, but it does make a huge impact overall.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Flourish Cookie Co. uses fresh, local ingredients for sweet treats you don’t have to feel guilty about. <\/p>\n","protected":false},"author":57,"featured_media":81538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-twocol.php","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[5,6,27],"tags":[9579,4068],"tu_author":[],"class_list":["post-81515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colleges","category-community","category-student-life","tag-blackstone-launchpad","tag-rosen-college-of-hospitality-management"],"yoast_head":"\nStudent's Cookie Company Bakes Up Healthy Sweets<\/title>\n<meta name=\"description\" content=\"Flourish Cookie Co. uses fresh, local ingredients for sweet treats you don't have to feel guilty about.\" \/>\n<meta name=\"robots\" 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