{"id":91493,"date":"2018-10-18T09:07:37","date_gmt":"2018-10-18T13:07:37","guid":{"rendered":"https:\/\/www.ucf.edu\/news\/?p=91493"},"modified":"2018-10-24T15:02:08","modified_gmt":"2018-10-24T19:02:08","slug":"ucf-alums-odang-hummus-lands-walmart-deal","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/news\/ucf-alums-odang-hummus-lands-walmart-deal\/","title":{"rendered":"UCF Alum\u2019s O\u2019Dang Hummus Lands Walmart Deal"},"content":{"rendered":"<p>After inking a nationwide distribution deal, UCF alumnus and president\/founder of O\u2019Dang Hummus Jesse Wolfe \u201915 is at the front of Walmart\u2019s latest marketing campaign. The world\u2019s largest retailer signed a 2,552-store agreement to carry Wolfe\u2019s line of hummus-based salad dressings and prominently featured O\u2019Dang Hummus at a regional product showcase Wednesday in Orlando.<\/p>\n<p>The partnership, which spawned from Wolfe\u2019s participation in the retailer\u2019s \u201cMade in the USA\u201d pitch competition, marks the 25th grocery chain to put O\u2019Dang Hummus products on its shelves.<\/p>\n<p>\u201cWhen you start a business, you dream of being sold in a retailer as incredible as Walmart,\u201d says Wolfe, who graduated with a <a href=\"https:\/\/www.ucf.edu\/degree\/management-bsba\/\">management<\/a> degree. \u201cI thought this was 10, 15 years down the road, but this company just turned four years old, and we\u2019re in thousands of Walmart locations across the country.\u201d<\/p>\n<p>Walmart featured O\u2019Dang at its showcase event alongside Spice World Inc., another Orlando-based company, Deliciosas and Titan Products of Puerto Rico. The company\u2019s \u201cMade in the USA\u201d initiative highlights Walmart\u2019s commitment to purchase an additional $250 billion in products made, sourced or grown in the United States by 2023.<\/p>\n<p>\u201cJesse\u2019s story is just as amazing as his salad dressing and speaks to what can be achieved when we support our local businesses,\u201d says Adriana Pereira-Reyes, senior director of community relations at Walmart. \u201cWe are so proud to be investing in American-made products and are happy to be a part of Jesse\u2019s success.\u201d<\/p>\n<figure id=\"attachment_91495\" style=\"max-width: 1200px;\" class=\"figure\"><noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full img-fluid w-100 wp-image-91495\" src=\"https:\/\/www.ucf.edu\/news\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang.jpg\" alt=\"rows of salad dressing bottles with green tops on a table with a blue and yellow table cloth\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang-360x240.jpg 360w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/noscript><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"figure-img size-full img-fluid w-100 wp-image-91495 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E\" alt=\"rows of salad dressing bottles with green tops on a table with a blue and yellow table cloth\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang.jpg 1200w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang-300x200.jpg 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang-768x512.jpg 768w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang-600x400.jpg 600w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang-360x240.jpg 360w\" data-src=\"https:\/\/www.ucf.edu\/news\/wp-content\/blogs.dir\/20\/files\/2018\/10\/ucf-alumni-odang.jpg\"><figcaption class=\"figure-caption\">O&#8217;Dang Hummus has expanded to salad dressings, and the company continues to evolve. Wolfe says a new product line is in the works for a planned release in January. (Photo by Josh Miranda &#8217;16)<\/figcaption><\/figure>\n<p>O\u2019Dang Hummus\u2019 journey to success started at the UCF College of Business in 2013 when Wolfe took third place in the college\u2019s Joust New Venture Competition. In 2015, Wolfe took O\u2019Dang Hummus to ABC\u2019s <em>Shark Tank<\/em>, where he earned a $50,000 deal from the sharks.<\/p>\n<p>As Wolfe forged new partnerships with different companies, O\u2019Dang steadily ramped up production to stock shelves at more than 5,000 grocery stores in 49 states this year.<\/p>\n<p>\u201cWhen you start a business by yourself, it is really scary, but the Blackstone LaunchPad at UCF provided a home for my idea; it was somewhere I could always go,\u201d Wolfe says. \u201cThe College of Business also provided me with mentors and advisors that I could always lean on and ask questions. The minute I wanted to quit, they were there to coach me along and get me past the roadblock.\u201d<\/p>\n<p>Wolfe says he wants to take O\u2019Dang Hummus to international markets and distribute products to 10,000 grocery stores by the end of 2019. A new product line is also in the works for a planned release in January.<\/p>\n<p>\u201cWe\u2019re the fastest-growing salad dressing brand in the United States, and I can\u2019t believe we\u2019ve created this in four years,\u201d Wolfe said. \u201cA lot of it goes back to UCF and the incredible resources offered to me while I was in school.\u201d<\/p>\n<p>Hear more about Wolfe\u2019s startup story in a new episode of the UCF College of Business podcast, \u201cIs This Really a Thing?\u201d The show is available through iTunes, Google Podcasts, Google Play, Stitcher, TuneIn, Spotify or by visiting <a href=\"https:\/\/business.ucf.edu\/podcast-2\/\">business.ucf.edu\/podcast<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From UCF to Shark Tank to the world&#8217;s largest retailer, O&#8217;Dang Hummus is now one of the faces of Walmart&#8217;s &#8220;Made in the USA&#8221; initiative.<\/p>\n","protected":false},"author":98,"featured_media":91494,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[15992,4,31],"tags":[7309,202],"tu_author":[],"class_list":["post-91493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-business","category-college-of-business-administration","tag-college-of-business","tag-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UCF Alum\u2019s O\u2019Dang Hummus Lands Walmart Deal<\/title>\n<meta name=\"description\" content=\"After inking a nationwide distribution deal, UCF alumnus and president\/founder of O\u2019Dang Hummus Jesse 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