{"id":24759,"date":"2020-08-12T08:59:09","date_gmt":"2020-08-12T12:59:09","guid":{"rendered":"https:\/\/www.ucf.edu\/online\/?post_type=person&#038;p=24759"},"modified":"2025-08-13T13:34:55","modified_gmt":"2025-08-13T17:34:55","slug":"robin-back","status":"publish","type":"person","link":"https:\/\/www.ucf.edu\/online\/hospitality\/person\/robin-back","title":{"rendered":"Robin Back"},"content":{"rendered":"<p>Dr. Robin Back is a tenured Associate Professor at the Rosen College of Hospitality Management. <\/p>\n<p>Having formerly served as Interim Chair of the Department of Foodservice and Lodging Management, Dr. Back has over 35 years of experience in academia and the travel and tourism and food and beverage industries in South Africa, the United Kingdom, the Caribbean, and the United States. He holds a Ph.D. in Management from the University of Massachusetts, a Master\u2019s degree in International Hotel Management from the University of Surrey, a Bachelor\u2019s degree in Institutional Management from London Metropolitan University, and a Certificate in Internet Technologies from New York University.<\/p>\n<p>Dr. Back\u2019s experience includes senior management positions with companies such as Harvey Nichols of London, Avis Rent-a-Car, and Budget Rent-a-Car International, as well as extensive experience in wine and beer sales, marketing, brand management, and education. He is an elected Fellow of the Institute of Hospitality, and his professional memberships include the Academy of Management and the American Association of Wine Economists.<\/p>\n<p>Dr. Back has authored journal articles for several top academic journals in his field and has presented research papers at many international conferences. He serves on the editorial boards of the Journal of Hospitality and Tourism Research, the International Journal of Hospitality &#038; Tourism Administration, and the Journal of Vacation Marketing, and serves as a reviewer for a number of highly ranked academic journals. His research interests are in the area of consumer behavior and marketing, with a primary focus on the wine industry. Dr. Back teaches a variety of beverage-related courses at both undergraduate and graduate levels, and brings his extensive industry experience and a truly global perspective to his classes.<\/p>\n","protected":false},"excerpt":{"rendered":"Dr. Robin Back is a tenured Associate Professor at the Rosen College of Hospitality Management. Having formerly served as Interim Chair of the Department of Foodservice and Lodging Management, Dr. Back has over 35 years of experience in academia and the travel and tourism and food and beverage industries in South Africa, the United Kingdom,&hellip;","protected":false},"featured_media":32688,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1191],"tags":[1178],"class_list":["post-24759","person","type-person","status-publish","has-post-thumbnail","hentry","category-hospitality","tag-hospitality","people_group-faculty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Robin Back | UCF Online<\/title>\n<meta name=\"description\" content=\"Dr. Robin Back is a tenured Associate Professor at the Rosen College of Hospitality Management. Having formerly served as Interim Chair of the Department\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hospitality.ucf.edu\/person\/robin-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robin Back\" \/>\n<meta property=\"og:description\" content=\"Dr. Robin Back is a tenured Associate Professor at the Rosen College of Hospitality Management. Having formerly served as Interim Chair of the Department\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hospitality.ucf.edu\/person\/robin-back\/\" \/>\n<meta property=\"og:site_name\" content=\"UCF Online\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T17:34:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/19\/files\/2020\/08\/ucf-online-Robin-Back-575x575-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"575\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/online\\\/hospitality\\\/person\\\/robin-back\\\/\",\"url\":\"https:\\\/\\\/hospitality.ucf.edu\\\/person\\\/robin-back\\\/\",\"name\":\"Robin Back | UCF Online\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/online\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hospitality.ucf.edu\\\/person\\\/robin-back\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hospitality.ucf.edu\\\/person\\\/robin-back\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ucf.edu\\\/wp-content\\\/blogs.dir\\\/19\\\/files\\\/2020\\\/08\\\/ucf-online-Robin-Back-575x575-1.jpg\",\"datePublished\":\"2020-08-12T12:59:09+00:00\",\"dateModified\":\"2025-08-13T17:34:55+00:00\",\"description\":\"Dr. Robin Back is a tenured Associate Professor at the Rosen College of Hospitality Management. Having formerly served as Interim Chair of the Department\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hospitality.ucf.edu\\\/person\\\/robin-back\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hospitality.ucf.edu\\\/person\\\/robin-back\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hospitality.ucf.edu\\\/person\\\/robin-back\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/wp-content\\\/blogs.dir\\\/19\\\/files\\\/2020\\\/08\\\/ucf-online-Robin-Back-575x575-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ucf.edu\\\/wp-content\\\/blogs.dir\\\/19\\\/files\\\/2020\\\/08\\\/ucf-online-Robin-Back-575x575-1.jpg\",\"width\":575,\"height\":575},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hospitality.ucf.edu\\\/person\\\/robin-back\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ucf.edu\\\/online\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Robin Back\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/online\\\/#website\",\"url\":\"https:\\\/\\\/www.ucf.edu\\\/online\\\/\",\"name\":\"UCF Online\",\"description\":\"Accredited Online Degrees\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ucf.edu\\\/online\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hospitality.ucf.edu\\\/person\\\/robin-back\\\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"UCF Online\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Robin Back | UCF Online","description":"Dr. Robin Back is a tenured Associate Professor at the Rosen College of Hospitality Management. Having formerly served as Interim Chair of the Department","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hospitality.ucf.edu\/person\/robin-back\/","og_locale":"en_US","og_type":"article","og_title":"Robin Back","og_description":"Dr. Robin Back is a tenured Associate Professor at the Rosen College of Hospitality Management. Having formerly served as Interim Chair of the Department","og_url":"https:\/\/hospitality.ucf.edu\/person\/robin-back\/","og_site_name":"UCF Online","article_modified_time":"2025-08-13T17:34:55+00:00","og_image":[{"width":575,"height":575,"url":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/19\/files\/2020\/08\/ucf-online-Robin-Back-575x575-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ucf.edu\/online\/hospitality\/person\/robin-back\/","url":"https:\/\/hospitality.ucf.edu\/person\/robin-back\/","name":"Robin Back | UCF Online","isPartOf":{"@id":"https:\/\/www.ucf.edu\/online\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hospitality.ucf.edu\/person\/robin-back\/#primaryimage"},"image":{"@id":"https:\/\/hospitality.ucf.edu\/person\/robin-back\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/19\/files\/2020\/08\/ucf-online-Robin-Back-575x575-1.jpg","datePublished":"2020-08-12T12:59:09+00:00","dateModified":"2025-08-13T17:34:55+00:00","description":"Dr. Robin Back is a tenured Associate Professor at the Rosen College of Hospitality Management. Having formerly served as Interim Chair of the Department","breadcrumb":{"@id":"https:\/\/hospitality.ucf.edu\/person\/robin-back\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hospitality.ucf.edu\/person\/robin-back\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hospitality.ucf.edu\/person\/robin-back\/#primaryimage","url":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/19\/files\/2020\/08\/ucf-online-Robin-Back-575x575-1.jpg","contentUrl":"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/19\/files\/2020\/08\/ucf-online-Robin-Back-575x575-1.jpg","width":575,"height":575},{"@type":"BreadcrumbList","@id":"https:\/\/hospitality.ucf.edu\/person\/robin-back\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ucf.edu\/online\/"},{"@type":"ListItem","position":2,"name":"Robin Back"}]},{"@type":"WebSite","@id":"https:\/\/www.ucf.edu\/online\/#website","url":"https:\/\/www.ucf.edu\/online\/","name":"UCF Online","description":"Accredited Online Degrees","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ucf.edu\/online\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hospitality.ucf.edu\/person\/robin-back\/#local-main-organization-logo","url":"","contentUrl":"","caption":"UCF Online"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.ucf.edu\/online\/wp-json\/wp\/v2\/person\/24759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ucf.edu\/online\/wp-json\/wp\/v2\/person"}],"about":[{"href":"https:\/\/www.ucf.edu\/online\/wp-json\/wp\/v2\/types\/person"}],"version-history":[{"count":7,"href":"https:\/\/www.ucf.edu\/online\/wp-json\/wp\/v2\/person\/24759\/revisions"}],"predecessor-version":[{"id":34671,"href":"https:\/\/www.ucf.edu\/online\/wp-json\/wp\/v2\/person\/24759\/revisions\/34671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ucf.edu\/online\/wp-json\/wp\/v2\/media\/32688"}],"wp:attachment":[{"href":"https:\/\/www.ucf.edu\/online\/wp-json\/wp\/v2\/media?parent=24759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ucf.edu\/online\/wp-json\/wp\/v2\/categories?post=24759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ucf.edu\/online\/wp-json\/wp\/v2\/tags?post=24759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}