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Seth Godin and audience
Seth Godin on stage

Raising a Ruckus

Marketing guru Seth Godin lets College of Business Administration students in on a few of his best secrets to success.
Seth Godin on stage
Seth Godin pointing

Author of 18 best-selling books, Godin gave the keynote address during Welcome to the Majors, Aug. 28. The annual event became the largest single-class assembly in UCF history with nearly 3,000 participants.

“This is your opportunity not to get the memo but to send the memo, to connect to people who want to be connected, to create a culture because you can … — starting today, because you can.” — Seth Godin

To give students a competitive advantage, the College of Business Administration has launched the integrated business major, which includes finance, analytics, leadership, management and communication.