Marketer, entrepreneur, “ruckus-maker” and bestselling author Seth Godin will be the keynote speaker for “Welcome to the Majors,” sponsored by Wells Fargo. “Welcome to the Majors” is held at the beginning of every semester and introduces new business students to college culture. It also serves as the first day for Career Research & Planning (GEB 3003), the first of the college’s Career Professionalism classes.

The event will be held on Friday, August 28th, 2015 from 10:00 a.m. to 11:00 a.m. at the CFE Arena, and more than 2,000 students are anticipated to attend. Burr and Forman is the platinum sponsor for Godin’s appearance. Other sponsors include UCF, the Orlando Magic, Florida Blue, Verizon, FAMU Law School, and The Florida High Tech Corridor.

“If Seth can’t help you understand the importance of differentiating yourself in today’s world, I’m not sure who can,” said Paul Jarley, Ph.D., dean of the college. “It’s going to be a special day and I am grateful to our community partners for supporting our efforts to bring a luminary like Seth to our students.”

Seth Godin is the author of 18 bestselling books, including Tribes, Purple Cow, Linchpin and The Icarus Deception that have been translated into over 35 languages. His highly influential blog ( spent several years in the top two of the Advertising Age “Power 150”, a comprehensive barometer of industry blogs. Godin has spoken to millions of people at public events and at companies such as Disney, Cadillac, eBay, Google, Amazon, Microsoft, Adobe, American Eagle and Eddie Bauer.