Why AR Could Be More Popular Than Smartphones
The augmented reality (AR) market is expected to generate global revenue of $152 billion by the end of 2030, making it the hottest selling mobile device, according to a new report by GlobalData, a data analytics company. The increasing interest in AR is a sign that the technology is maturing, experts say. AR allows users to see useful or entertaining virtual things in the real world around them, said Gregory Welch, an IEEE senior member and co-director of the University of Central Florida Synthetic Reality Laboratory. "An example of a useful AR application for an average personal user is turn-by-turn navigation," Welch said. "With a traditional (non-AR) navigation app on a phone, the user has to switch between looking at the map on their phone and the real world. In some situations, this can be cumbersome or inconvenient."