UCF, EA Sports Create a Partnership Built for the Future
John Madden‘s presence can be felt in almost every corner of the Electronic Arts building in Orlando’s Creative Village. From various posters papering the walls to a monolithic mural of the late NFL coach and legendary broadcaster in the central stairwell, Madden is as much a part of the 175,940-square-foot facility that houses EA Sports as it is in the DNA of his namesake video game, Madden NFL. While most gamers associate Madden NFL with EA SPORTS after it first debuted in 1996, it’s not the only video game the company produces. Major titles such as NBA Live, EA SPORTS PGA Tour, Madden NFL Mobile and NBA Live Mobile also are created and produced in Central Florida. However, one of the most anticipated returns to the market is that of the EA SPORTS College Football video game franchise. The latest game, College Football 25, is expected to debut this summer. The game means so much more for some of the 1,000 personnel at the EA Orlando studios. Many are UCF graduates of the Florida Interactive Entertainment Academy. Some people would be surprised by the school’s partnership with the athletic department as a living lab for the game. It’s about a 10-minute walk from the EA SPORTS offices in downtown Orlando to UCF’s Communication and Media building that houses the FIEA program. There, you can find the next generation of workers in the interactive entertainment industry.
Orlando Sentinel