Hip-Hop at 50: From Shunned to Expensive Collabs
The signs of hip-hop’s influence are everywhere — from Pharrell Williams becoming Louis Vuitton’s men’s creative director to billion-dollar brands like Dr. Dre’s Beats headphones and retail mainstays like Diddy’s Sean John and Jay-Z’s Rocawear. It didn’t start out that way. The music genre germinated 50 years ago as an escape from the poverty and violence of New York City’s most distressed borough, the Bronx, where few wanted to invest in its businesses or its people. “Hip-hop goes beyond the music,” said C. Keith Harrison, a professor and founding director for the University of Central Florida’s Business of Hip-Hop Innovation & Creative Industries certificate program. “Hip-hop always knew, as Nipsey Hussle would say, how to get it out of the trunk, and so they’ve always had to have innovative business models.”
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