Will California’s New Pink Tax Law Save Women $47 Billion Annually?
Charging more for pink razors or other items marketed to women will become illegal in California on January 1. Often called the "pink tax," the practice of charging different prices for men and women for similar goods and services will no longer be tolerated in the state. It's estimated that women pay about $2,381 more per year for the same goods and services as a man—that's $47 billion per year extra women spend in California. Liz Grauerholz, a sociology professor at the University of Central Florida who researches the pink tax, says it may be hard to enforce the law because it's often tough to compare women's and men's products directly. "It is almost impossible to make a side-by-side comparison. And I honestly believe that manufacturers have gotten pretty wise to the pink tax, so they make them [men's and women's items] look like completely different products to make those side-by-side comparisons really difficult." She adds that women's products often have more ingredients and some different ingredients than men's products making comparisons even more difficult. Thus, it’s unlikely that California women will reap big savings as a result of the new law.
Forbes