Could Disney’s Star Wars: Galactic Starcruiser be a Game-changer?
In a galaxy not so far away (Florida, in fact), Disney will soon open its long-awaited, much-anticipated Star Wars: Galactic Starcruiser, the two-night cruise-like hotel experience that promises to gives uber fans a chance to live out their own Star Wars adventure. "I believe if this turns out to be something as successful or popular as Disney hopes, we're going to see this kind of experience translated into multiple different kinds of IP [intellectual property]," said Peter Weishar, professor and director of themed experience at the University of Central Florida. "This kind of thing has been done to some level with LARP or live-action role-playing, where you take a weekend or better part of a week and become a character, but never to this kind of extent or detail," he said.
Spectrum News 13