Orlando Theme Parks Need Bucks from Halloween Events, but will COVID Scare off Fans?
Halloween events at Orlando’s theme parks are major contributors to theme park revenue and to Orlando tourism. Carissa Baker, assistant professor of theme park and attraction management at UCF’s Rosen College of Hospitality Management, said with many theme park companies just returning to profitability, Halloween events can give them an “extra boost” during a difficult year.
Orlando Sentinel