The Dick Pope Sr. Institute for Tourism Studies, within the Rosen College of Hospitality Management, is pleased to announce a recent research project with the organizers of the Curacao North Sea Jazz Festival.

Entitled, “The Signature Event in Curacao: A Source of Brand Equity and Economic Significance,” the research assessed the perceptions of event attendees with regards to their perceived value of the event and economic contributions of the festival.

The survey was conducted with event attendees on September 2-3, 2011. Legendary artists such as Sting, Stevie Wonder, Ruben Blades and Juan Luis Guerra support the Curacao North Sea Jazz Festival.