College of Business Administration Dean Paul Jarley recently met with students and alumni of the college in his inaugural “tweetup.” The networking event was organized through Twitter and drew a lively group. The event was one of the first of its kind at UCF.

Over the course of an hour, Jarley spoke about his aspirations for improving the college, offered advice and solicited feedback from the group on the student experience.

The tweetup was live-streamed over the Web and can be watched in its entirety on YouTube.

Jarley is a big fan of social media and uses it regularly to communicate with his constituents.

“It allows me to make a big place feel small. I can directly communicate with large numbers of students, faculty, staff and friends of the college, many of whom I may rarely meet face to face,” he said.

“Social media also give me the opportunity to understand the UCF experience in real time, give students advice about how to get the most out of their time in college, and engage the UCF College of Business Administration community in a dialogue about our future.”

Follow him on Twitter @pauljarley and read his weekly blog at