Health services administration graduate student Keila Rooney won first place for her paper on health-care marketing in an annual essay competition sponsored by the American College of Healthcare Executives.

The ACHE chose Rooney’s essay, “Consumer-Driven Healthcare Marketing: Using the Web to Get Up Close and Personal,” as the best paper among some 50 entries submitted by students from throughout the United States in this year’s Richard J. Stull Student Essay Competition in Healthcare Management.

As the first-place winner, Rooney will receive a cash award of $3,000 and her academic program will receive $1,000. She will also have the honor of presenting her essay at the ACHE’s annual meeting, held March 23-26 in Chicago. In addition, her essay will be published in a future issue of the Journal of Healthcare Management.

Photo by Thomas Alan Smilie