A team of five undergraduate students from the DeVos Sport Business Management program beat 18 other universities to win the NASCAR Kinetics: Marketing in Motion competition. Team members included: Kaitlyn Blizzard, Jaime Fox, Hannah Meyers, Bill Morrison, and Brandon Vinieratos.
The team placed first for each of the two assigned case studies.
The case studies focused on developing a comprehensive social media strategy for Michael Waltrip Racing, creating a promotion for Michael Waltrip Racing that focuses on its relationship with Aaron’s, and developing a retail, at-track, and digital promotion to promote the official partnership between Dodge and NASCAR.
The team was also planned and executed a NASCAR Race Viewing Party that attracted nearly 185 people.
NASCAR developed the program in 2009 with the mission of exposing college students to and educating them about the NASCAR brand.
This innovative, engaging program gives the teams an opportunity to work through real-world business challenges facing the motorsports industry.
Please visit the NASCAR Kinetics: Marketing in Motion website for more information on the program.