The UCF College of Business Administration (#UCFBusiness) will host its monthly Dean’s Speaker Series on Friday, March 20th, from 7:30 a.m.-9 a.m. at the Citrus Club Orlando. The keynote speaker for the event is Amit Joshi, Ph.D., associate professor in the Department of Marketing, who will be presenting, “Everything You Wanted to Know About Social Media But Are Afraid to Ask…”

Joshi will present findings garnered through his research on social media. Attendees will leave with answers to questions including:

  • What exactly is social media?
  • When does social media work for my company?
  • How do small businesses (specifically professional service businesses) benefit from social media?
  • How do I quantify social media?
  • What are effective “product reviews”?
  • What makes for good return on my investment in social media?
  • Joshi earned his Ph.D. in Marketing at UCLA’s Anderson School of Management, where he worked on persistence modeling using econometric time-series methods, applying these techniques to study the financial impact of marketing instruments, such as advertising. His research has appeared in the Journal of Marketing, Marketing Science, and Journal of the Academy of Marketing Science, and his research has been recognized with the Robert D. Buzzell Best Paper Award (2006) and the MSI/H. Paul Root Award (2010).

    The agenda for the Dean’s Speaker Series is as follows:

  • 7:30 a.m. Networking
  • 8:00 a.m. Presentation
  • 8:20 a.m. Q&A
  • 9:00 a.m. Adjourn
  • The Dean’s Speaker Series, generously supported by CFE Federal Credit Union, is a monthly opportunity from the UCF College of Business Administration to learn about the provocative and new programs that our world class faculty are spearheading, researching, and teaching. This is an opportunity to be out on the edge of new business ideas and network with other business leaders in our community.

    A $20 registration fee includes breakfast and parking fees. For more information and registration, please visit

    About the College of Business Administration:

    Established in 1968, the UCF College of Business Administration offers degrees at the bachelor’s, master’s, doctoral, and executive levels. All programs, as well as the Kenneth G. Dixon School of Accounting are accredited by AACSB International – the Association to Advance Collegiate Schools of Business.

    The college provides high-quality academic programs designed to give students a competitive advantage in the world of business now and in the future. As such, the college establishes partnerships with some of the nation’s most innovative leaders to model new and best practices that harness evolving technology. In addition, the college promotes a unique culture of engagement, risk-taking, cross-disciplinary collaboration and data-driven decision making in an effort to ensure students are well prepared to enter a dynamic marketplace.

    America’s Partnership University:
    The University of Central Florida, the nation’s second-largest university with nearly 60,000 students, has grown in size, quality, diversity and reputation in its first 50 years. Today, the university offers more than 200 degree programs at its main campus in Orlando and more than a dozen other locations. UCF is an economic engine attracting and supporting industries vital to the region’s future while providing students with real-world experiences that help them succeed after graduation. For more information, visit