A new apparel company and several start-ups that use technology to benefit clients will be battling for $25,000 worth of prizes at the University of Central Florida’s annual “Joust” competition beginning at 1 p.m. Friday, April 6.

The annual event pits teams of entrepreneurial UCF students from across disciplines, which develop business proposals against each other. The most promising plan wins cash and help from experts who can help turn their plans reality.

The final four teams present their business ideas one last time for the public and for the judges at the FAIRWINDS Alumni Center. Judges are the president and CEO of AquaFiber Technology, Tom Bland: chief executive officer of Atico International, Steve Felkowitz: KnobHill Group owner and former Board of Trustee, Rick Walsh, and College of Business instructor Paul Gregg – all of whom are alumni.

Winners will be announced at the award ceremony and reception that follows.

The finalists are:

ALTR LLC, led by Alexandra Gramatikas, is dedicated to providing easy and affordable alternatives to existing everyday apparel. The company has created a way to “ALTR” an existing blazer, polo, cardigan, or anything else with buttons, by adorning it with an innovative button cover, which can transform a plain blazer into a trendy UCF sporting jacket.

Greek Guide, led by Michael Irene, is a mobile application implementing cognitive learning techniques that uses push notification technology. The app enables new fraternity and sorority members to learn the entire history of a fraternity or sorority with ease.

PHIDIAS3D, led by Malic Dekkar, is an emerging construction-intelligence company that specializes in providing engineering-grade, millimeter-accurate 3D data of any existing building structure. By leveraging their expertise in algorithm design, the team effectively increases construction fidelity and efficiency and cost of ownership while providing permanent, accurate 3D records— considerably lowering risk and costs.

PlatForm, led by Tyler Salem, allows businesses to create custom electronic signable forms to be used by the business’ clients. The software can be used by front-end users on tablet computers such as the Apple iPad, Kindle Fire and Samsung Galaxy.

For more information, contact Joanne Chive, College of Business, 407-823-5782 or [email protected]