Thanks to some industrious marketing students in the College of Business Administration, several economically-challenged elementary schools will receive funds to provide basic school and personal hygiene supplies to students who cannot afford them. The students collected box tops for the “Box Tops For Education” program throughout the past semester. Each box top, when submitted by an elementary school, is worth 10 cents. The initial goal was to provide at least five schools with $250 in box tops or a total of 1,250 box tops. That goal was dramatically exceeded when our students collected 54,445 box tops for a grand total of $5,445. The elementary schools that will receive the funding are: Lake Weston, Pineloch, Catalina, Wheatley, Orlo Vista and Ivey Lane.

The marketing students were enrolled in Dr. Carolyn Massiah’s Principles of Marketing class along with students from two sections of Integrated Marketing Communication taught by doctoral candidate Zachary Johnson.

“It is encouraging to me that our UCF College of Business students can reach out to our greater Orlando community and help support elementary students. I hope that our own students benefit from this project as much as the recipients by knowing they have made a large difference in someone else’s lives with such a small amount of effort on their own parts,” said Massiah.