We haven’t the money, so we’ve got to think — Rutherford

If you are out-manned, out-financed, and unknown, copying the competition isn’t a winning strategy.  Simply put, you need to figure out how to do things differently, disrupt the marketplace and add value in ways that others ignore.  It’s time to think…

Thanks to Karl Sooder for “framing” the issue for me….

(Above: Jarley holds a tweetup to solicit feedback from students and alumni.)

Paul Jarley, Ph.D., is the dean of the UCF College of Business Administration. He blogs every week at http://www.bus.ucf.edu/deanThis post appeared on September 24, 2012. Follow him on Twitter @pauljarley.