A major landmark on the UCF campus will undergo a makeover this spring, as the CFE Arena changes its name to the Addition Financial Arena.
This change goes hand in hand with the rebrand of Lake Mary-based CFE Federal Credit Union, who owns the naming rights to the CFE Arena. On May 1, the credit union will change its name to Addition Financial. This name change is intended to help CFE expand throughout the region and make the credit union a more inclusive place to do business.
“We are pleased to continue our partnership with the University of Central Florida and the CFE Arena as we transition our name to Addition Financial. Under our new name, we will remain dedicated to our heritage in education, and will proudly serve the university in the years to come,” says Kevin Miller, CFE’s president and CEO.
The Spectra-managed CFE Arena is home to the UCF men’s and women’s basketball programs, as well as concerts, family shows and other attractions for the Central Florida area. It will officially change its name to the Addition Financial Arena on May 1, to coincide with the credit union’s name change. However, installation of new signage will begin as early as late March. The credit union will cover the cost of the new signage.
“We have a fantastic relationship with our great partners at CFE. We are proud to now serve as a landmark as they rebrand the credit union to Addition Financial and continue to host quality events for the Central Florida community. Our partnership with CFE Federal Credit Union helps provide important and convenient resources for our students, faculty, and staff,” says Ronnie Lamkin, general manager of the UCF Convocation Corporation, which operates the CFE Arena.
After the name changes, Addition Financial will continue to serve as the official financial institution of the UCF Knights, and its Board of Directors, management team, and employees will remain in place. The credit union will take on the slogan “Count Us In,” to encompass its focus on empowering members through financial education and specialized products and services. For more information about the name changes, visit mycfe.com/additionfinancial.
About CFE Federal Credit Union:
Founded in 1937 by 23 educators, CFE Federal Credit Union serves more than 155,000 members. With more than $1.86 billion in total assets, CFE offers its members an array of financial products and services at 22 full-service branches, nine high school branches, and more than 40 ATMs. Anyone who lives, works, worships, volunteers, or attends school in Orange, Seminole, Osceola, and Lake Counties may become a member. Qualified businesses and other entities may join as well. CFE is the Official Financial Institution of the UCF Knights and owns the naming rights to the CFE Arena on the University of Central Florida campus. CFE is also the Preferred Credit Union for Seminole State College and the Preferred Credit Union for Valencia College. For more information, visit mycfe.com.