Trust Across America-Trust Around the World (TAA-TWA) has once again named Roy Reid among the Top 100 Thought Leaders in Trustworthy Business Behavior. Roy Reid, executive director of communications for the University of Central Florida College of Business, is cited for his innovative work within the business and educational community.

Trust Across America places Reid among other experts who have made significant impacts on organizational operations and trust, including entrepreneurs, top advisors and CEOs for companies such as Starbucks and Edelman.

The complete list of honorees can be viewed here.

Reid also received this honor in 2013 for his work at Consensus Communications, and for the success of his program “Outrageous Trust” which focuses on managing trustworthy relationships within an organization to stimulate positive growth.

“The honorees are inspiring organizations to look more closely at their higher purpose…to create greater value for, and trust from, all of their stakeholders,” states Barbara Kimmel, executive director at Trust Across America. “They understand that trust is an asset that can leverage real business gains.”

Roy Reid has been with the University of Central Florida College of Business since August 2013. In addition to directing strategic communication efforts, he has worked to develop programs to enhance professional student development that achieve the college’s core objectives. Reid has been recognized as UCF Alumnus of the Year in 2007 and was inducted into the UCF Nicholson School of Communication Hall of Fame in 2010. He holds accreditation in Public Relations (APR) and is a Certified Public Relations Counselor (CPRC). Reid is the author of “Outrageous Trust” and has served as a consultant for leading brands such as Walt Disney World Resorts, Wal-Mart, and Florida Hospital.