Undergraduate students enrolled in the Business Plan Preparation class in the College of Business Administration spent this past semester working in teams and preparing to compete in a case competition sponsored by Target Corporation. Led by management instructor Richard Quinn, the teams competed against each other to develop a business plan strategy for Target’s sustainability initiative. The competition was designed to expose students to actual challenges that retailers face in today’s competitive market.
At the end of the semester, each group presented their final presentation to the class and the top four teams were invited to present their case study before a panel of Target executives. The executives chose the winning team. Diana Acero, Shana Chang and Jaclyn Stroh comprised the winning group. Their hard work earned them a scholarship check for $4,000. Their strategy, “Nuestro Comunidad,” presented Target with the opportunity to efficiently create an “our community” focus for the unique demographic mix at each of its locations.