We are UCF.
We speak with one voice.

Speaking with one voice amplifies our message and ensures that our common mission resonates clearly and powerfully. Promoting our brand with unity, clarity and consistency helps everyone associate UCF with credibility and quality.

Our brand is more than a logo. Our brand is everything we say and do — and how we say and do it. Managing the perception of millions is no small task. It’s a big job and everyone who speaks for the university plays a crucial role. These guidelines will help you do just that. They’re a standard to rally around, a foundation to build upon and a source of inspiration.

We are all keepers of the brand and it is our collective responsibility to use these guidelines to help share — and strengthen — the UCF story.

diverse group of university of central florida students and faculty

Our Pillars

female ucf student graduating and smiling

Access and Excellence

We attract and cultivate exceptional and diverse students, faculty and staff whose collective contributions strengthen the university. When we unleash their full potential, amazing things happen.

pegasus logo in ucf student union

Innovation

Our success is no secret: Innovative academic, operational and financial models that are transforming higher education.

AboutBrand_PillarPartnership

Partnership

By creating partnerships at every level that amplify our academic, economic, social and cultural impact and reputation, we create common goals and common ground both locally and globally.

large group of ucf students at spirit splash

The Power of Scale

Harnessing the strength of our numbers and combined abilities empowers UCF to transform lives and livelihoods.

little boy playing with robot with 3d printed arm from limbitless

Community and Leadership

Our responsibility and commitment is to deploy our distinctive assets to solve society’s greatest challenges.

We Are
Bold

We Are
Modern

We Are
Youthful

We Are
Entrepreneurial

We Are
Energetic