Typography

Typography, along with layout, photography and written content, is an important component in successfully communicating our brand. UCF’s primary fonts are Gotham and Chronicle.

 

Main Fonts

BrandAsset_typeGotham1

Gotham is a sans serif font with geometric proportions, optimized for readability at small scales. Available in multiple weights, it is equally ideal for bold headlines or detailed technical information.

The font should be used for large run, external communications such as advertising, brochures and event posters. It is not essential to use Gotham for the content in everyday communications such as memos or letters. You may use alternative fonts such as Arial, Helvetica or Cambria for these purposes.

A limited number of discounted Gotham font licenses are available for purchase by UCF communicators only. Get Gotham here.

 


BrandAsset_typeChronicle1
Chronicle is a serif font optimized for readability in long-form body text. Derived from traditional text fonts, Chronicle provides a contemporary, more streamlined interpretation. The font family includes useful variations including condensed, compressed and display.

Get Chronicle here.

 


 

Secondary Fonts

BrandAsset_typeKnockout1
Knockout’s nine-width, four-weight family offers a range of bold, modernist voices. With the functional benefits of a family that’s well-organized, and the visual appeal of styles that are individually designed, Knockout provides a “situational” approach to type design allowing for more varied and interesting designs.

Get Knockout here.

 


BrandAsset_typeArcher1
Archer is a colorful slab serif meant to compliment and “casualize” our communications. Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm.

Get Archer here.