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Program at a Glance

Online Master’s
Rosen College of Hospitality Management

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Per Credit Hour

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Most Innovative University 2022

Transform How People Experience Events

Over the past several years, the way events are hosted, managed and scheduled has transformed and there’s been an increased demand for virtual and hybrid events driven by emerging technologies. As the industry looks to the future of events, there’s an increasing demand for dynamic leaders who are able to navigate the complexities of these reimagined experiences.

Created for professionals with three to five years of experience in the event industry, UCF Online’s Master of Science in Event Leadership will teach you the latest industry trends and build upon your existing skillset to help you be successful in a highly competitive market. This 30-credit cohort program will help you understand the ever-changing event landscape, teach you how to design and deliver complex, highly engaging events, and the management and leadership skills needed to succeed.

Upon completing this fully online master’s in event leadership program offered through the Rosen College of Hospitality Management, you’ll be prepared to pursue senior-level leadership positions within the industry. Take your next step toward your career as an event leader today.

Vic Laxson

“With the expanded curriculum of the master’s program, these candidates will have an even bigger advantage for both employment and advancement than any applicant we have today.”

Vic Laxson

Sr. Vice President/General Manager
Hello! Florida Destination Management

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Faculty highly experienced online educators with both academic and industry cohorts.
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Extensive networking with leading event industry players across the US.
No GRE or GMAT Required.
Complete in as little as 5 semesters.

Application Deadlines


July 1

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July 1

Ready to
get started?

Course Requirements

In order to earn your MS in Event Leadership, you’ll need to complete 30-credit hours of graduate course work.

Number of Core Classes

Students in the Event Leadership, MS will complete 10 three-credit-hour core courses towards the completion of this degree.

Courses You’ll Take Include

Engage in the analysis of how macroenvironmental forces affect the event industry with special attention to technology, sustainability and social responsibility.

Commence in a critical examination of the strategic design principles including technology that affect the production of, and stakeholder experiences with, an event.

Events Across Borders

Explore event management from an international perspective including evaluation of the design, location and organization of events across international borders.

Skills You’ll Gain

  • How to formulate strategies and implement design principles that elevate the event experience for consumers across multiple disciplines.
  • The development of successful digital marketing, traditional marketing, and social media strategies.
  • How to evaluate the sustainability and social responsibility impacts of event design, development and implementation.
Explore the full course list within the program brochure.

Meet Your Event Professor

“I am honored and excited to kick off the new M.S. in Event Leadership program and look forward to sharing my industry and academic experience in events on destinations, attendee behavior at conventions and festivals, destination image and marketing, and film-induced tourism. UCF Rosen College of Hospitality Management is truly the best place to study the dynamics and innovations of the event industry and to help prepare yourself for positions in leadership across the globe!”

Jeannie Hahm

Dr. Jeeyeon “Jeannie” Hahm

Associate Professor

Career Opportunities

This program will help you develop the knowledge and skills needed to excel in your field. The skills gained from this program combined with your professional experience will enable you to grow within your field. Some positions that may be available to you upon graduation include:


Annual Job Openings


Median Salary for the Event Leadership field nationwide

Source: Emsi Burning Glass –

Job Titles

  • Event Director/Senior Vice President Event Planning
  • Convention and Conference Management
  • Sports Event Marketing Manager
  • Destination Marketing Manager
  • Festival Director
  • Directors of Marketing

“As our industry has matured and our company has grown, we and the industry at large would benefit greatly from an industry specific advanced level degree program. It has only been in recent years that we have seen academic programs that target the nuances of our work. Advanced degree programs such as the M.S. Event Leadership build on the foundation of the already successful undergraduate programs.”

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David John

Chief Operating Officer

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Why UCF Online?

With over 25 years of experience in online teaching and learning, UCF Online offers students an innovative approach to education. Our degrees are accessible, convenient, and designed with working professionals in mind so you can receive a quality education on your terms.

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Online Support for Success

You’ve made the decision to continue your education and we’re here to help. From the moment you express interest in a UCF Online program, you’re assigned an enrollment coach to help you navigate everything from completing an application to understanding tuition and the financial aid resources available to you. Once you’re admitted, you’ll be transitioned to a personal success coach who will support you with maintaining school-life balance from the first day of classes through graduation. You’ve committed to furthering your education and we’re committed to guiding you along the way.

Connect with a coach now

Related Online Programs

Event Management, BS
Lifestyle Community Management, BS
Leadership and Strategy in Hospitality and Tourism