Biography

Robin Back, PhD is an assistant professor in the Department of Foodservice and Lodging Management at the UCF Rosen College of Hospitality Management. Dr. Robin Back has over 25 years of experience in the retail, travel and tourism, and food and beverage industries in South Africa, the United Kingdom, the Caribbean, and the United States. His research interests are primarily in the area of consumer behavior and marketing, focusing on wine tourism within the greater context of gastronomy tourism, and the wine industry in general. Dr. Back currently teaches Exploring Wines of the World, History and Culture of Wine, and Fine Spirits Management, and has recently started to teach his newly developed, fully online wine course, Wines of the World. He brings his extensive industry experience and a truly global perspective to his classes.