Program at a Glance
- Program
- Online Bachelor's
- College(s)
- Rosen College of Hospitality Management
Create thrilling and memorable entertainment experiences
Maybe it’s that electric buzz you feel from the crowd’s roar or the thump-thump-thump of the bass. Or, perhaps it’s the adrenaline rushing through you after the lights flash three times and the audience instantly quiets. Whether you’re pulling flys backstage, calling cues in a booth, or in the streets barking at passers-by, you’re part of the show. You’re part of something bigger than yourself — an expression of a group’s artistic expression and entertainment. And you want more.
UCF Online’s Entertainment Management B.S. immerses you in the industry wherever you are — providing you with the hands-on knowledge and skills needed to succeed. From marketing to design to finance, the bachelor’s in Entertainment Management helps you strengthen your core business skills and prepares you to move to the front-of-house. Through this educational partnership between the Rosen College of Hospitality Management and the College of Arts and Humanities, you’ll develop your leadership and managerial skills, including communication, critical thinking, problem-solving and teamwork.
Within the online Entertainment Management B.S., you’ll learn from experienced faculty who work within the industry. Bringing real-world experience and practice to the classroom, these entertainment veterans share their knowledge of a complex, competitive, and fast-paced sector. Through these leaders, you’ll learn the hard skills needed to succeed and how to differentiate yourself from the competition.
Students from across the country and around the world choose to study Entertainment Management online through UCF’s Rosen College of Hospitality Management. This fully online program offers the flexibility to learn on your schedule while preparing you for careers in theme parks, live entertainment, sports, media, and beyond.
With industry-relevant coursework and access to faculty who bring real-world experience into every lesson, you will build the skills to manage and grow entertainment experiences that captivate audiences worldwide. Whether you are just starting out or looking to advance your career, the online Bachelor of Science in Entertainment Management helps you take the next step, wherever you are.
Rosen grads have a 97% placement rate upon graduation. Graduates of the Entertainment Management B.S. go on to work in a variety of areas, including live performances, digital media, film enterprises and festivals, and sporting events. If you’re ready to begin or take the next step in your exciting career of entertainment, get started today.
Highlights
Undergraduate Application Deadlines
- Fall
- May 1
- Spring
- November 1
- Summer
- March 1
- Fall
- July 1
- Spring
- November 1
- Summer
- March 1
Ready to get started?
Course Overview
Entertainment Business
Explore how today’s top entertainment companies operate. This course breaks down key business models across film, music, theme parks, live events, and digital media with a focus on finance, marketing, human resources, and unique value propositions in each sector.
Entertainment Law and Ethics
Understand the legal and ethical challenges shaping the entertainment industry. From contracts and intellectual property to talent rights and public relations, this course prepares you to navigate complex real-world scenarios with confidence.
Consumer Behavior in Entertainment
Discover what drives audiences. This course examines how personal, cultural, and social factors influence the way people consume entertainment, equipping you with insights to design impactful marketing strategies and unforgettable experiences.
Skills You'll Learn
- Develop the skills to manage budgeting, contracts, talent relations, event logistics, and revenue strategies specific to the entertainment industry, including live events, theme parks, media, and venues.
- Learn to identify market opportunities and bring entertainment products and experiences to life (from concept development to execution) while managing teams and timelines effectively.
- Strengthen your understanding of how to attract and retain audiences by studying consumer preferences, engagement strategies, and emerging entertainment trends across digital and live platforms.
- Build transferable skills that connect seamlessly with marketing, business strategy, communication, public relations, and design, making you a valuable asset across various creative industries.
Career Projections
Annual Job
Openings
Job Growth
Between
2023 - 2033
Source: Lightcast™ . 2025
Career Opportunities
- Event Venue Manager
- Publicist
- Tour Manager
- event manager
- marketing manager
- production manager