Program at a Glance
- Program
- Online Bachelor's
- College(s)
- Rosen College of Hospitality Management
Earn Your Entertainment Management B.S.
The roar of the crowd. The bass thumping through your chest. The hush after the third flash of lights. Whether you’re backstage pulling flys, calling cues from the booth, or drawing in passers-by, you’re part of something bigger.
With UCF Online’s Entertainment Management B.S., you’ll gain the skills to turn that passion into a career. Learn anywhere, anytime, with coursework that spans marketing, design, finance, and beyond. Through the Rosen College of Hospitality Management and the College of Arts and Humanities, you’ll build leadership, communication, and problem-solving skills to move from behind the scenes to center stage.
Why UCF Online?
With the Entertainment Management B.S. from UCF Online, you’ll learn directly from faculty who live and work in the entertainment industry. These experienced professionals bring real-world insight into the classroom, preparing you to succeed in a fast-paced and highly competitive field. You’ll build the practical skills to excel, and the strategies to set yourself apart.
Backed by the renowned Rosen College of Hospitality Management, UCF Online graduates achieve a 97% job placement rate. Alumni launch careers across live events, digital media, film festivals, and sporting events. Wherever your passion lies, UCF Online equips you with the tools to thrive.
Ready to take the stage in your entertainment career? Get started today.
Highlights
Undergraduate Application Deadlines
- Fall
- May 1
- Spring
- November 1
- Summer
- March 1
- Fall
- June 1
- Spring
- November 1
- Summer
- March 1
Ready to get started?
Course Overview
Entertainment Business
Explore how today’s top entertainment companies operate. This course breaks down key business models across film, music, theme parks, live events, and digital media with a focus on finance, marketing, human resources, and unique value propositions in each sector.
Entertainment Law and Ethics
Understand the legal and ethical challenges shaping the entertainment industry. From contracts and intellectual property to talent rights and public relations, this course prepares you to navigate complex real-world scenarios with confidence.
Consumer Behavior in Entertainment
Discover what drives audiences. This course examines how personal, cultural, and social factors influence the way people consume entertainment, equipping you with insights to design impactful marketing strategies and unforgettable experiences.
Skills You'll Learn
- Develop the skills to manage budgeting, contracts, talent relations, event logistics, and revenue strategies specific to the entertainment industry, including live events, theme parks, media, and venues.
- Learn to identify market opportunities and bring entertainment products and experiences to life (from concept development to execution) while managing teams and timelines effectively.
- Strengthen your understanding of how to attract and retain audiences by studying consumer preferences, engagement strategies, and emerging entertainment trends across digital and live platforms.
- Build transferable skills that connect seamlessly with marketing, business strategy, communication, public relations, and design, making you a valuable asset across various creative industries.
Career Projections
Annual Job
Openings
Job Growth
Between
2023 - 2033
Source: Lightcast™ . 2026
Entertainment Management Career Opportunities
- Event Venue Manager
- Publicist
- Tour Manager
- event manager
- marketing manager
- production manager