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Program at a Glance

Online Certificate
Rosen College of Hospitality Management
Credit Hours
Most Innovative University 2022

Take a modern approach to tourism, destination marketing and management.

So much more goes into a vacation snapshot than a beautiful setting or a remarkable excursion. In fact, a huge array of factors go into the marketing and management of tourist destinations. When engaging with potential guest, strategies that take into account the needs of a destination, as well as the desires of travelers, are essential.

With your graduate certificate in tourism online through UCF Online, you’ll be prepared to develop marketing campaigns that inspire travel and tourism. By studying the economic, socio-cultural and environmental impacts of tourism, you’ll also gain a deep understanding of the quantitative impact tourism has both within and beyond the destination. These skills will prepare you to create unforgettable experiences that remain respectful to all cultures and regions.

When you complete your certificate in tourism online, you’ll gain the knowledge you need to create innovative marketing campaigns and powerful management strategies that lead to remarkable adventures. Get started today.

Destination Marketer writing copy about a place she visited.


No GRE Icon
No GRE Required.
Knowledge Icon
3 Courses to completion.

Application Deadlines

December 1
April 1
July 1

Ready to get started?

Course Overview

International Tourism Management

Engage in a review and critical analysis of the issues and techniques of international tourism management with specific attention to the economic, sociocultural, and environmental impacts.

Examines strategies for creating integrated destination marketing and management systems, concepts and strategies for destination competitiveness and sustainability, as well as trends and challenges influencing destination marketing and management.

Explore the quantitative impact analysis of tourism as an industry in the regional/national economy along the Tourism Satellite Accounts concept.

Skills You'll Learn

  • Market and draw tourists to exotic destinations.
  • Navigate the challenges that come with destination marketing.
  • Draw conclusion and strategies from data to understand the tourism industries.

Career Projections


Annual Job

Source: Lightcast™ . 2024

Career Opportunities

  • Account Executive
  • Content Marketing Analyst
  • Destination Marketing Manager
  • Event Coordinator
  • Hotel Marketing Coordinator
  • Travel Specialist
  • Marketing Manager