Destination Marketing and Management

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The Graduate Certificate in Destination Marketing & Management provides knowledge and information that facilitates the effective marketing and management of tourist destinations. The certificate covers the strategies for creating integrated destination marketing and management systems, critically reviews those issues and techniques of international tourism management with a particular focus on the economic, socio-cultural and environmental impacts of tourist development at destinations, and analyzes the quantitative impact of tourism as an industry both within and beyond tourist destinations.

Students learn to synthesize theory and application at the graduate level in order to produce the knowledge base necessary to fully utilize available techniques and strategies for the effective marketing and management of tourist destinations. Students successfully completing this certificate are most likely to either already be in destination marketing or management positions or be seeking such roles in this exciting and growing field.


The Destination Marketing and Management Graduate Certificate is comprised of three required three-credit courses, 9 credits total.  There is no specific course sequence in that each course runs once every year with students able to commence in the Fall, Spring or Summer.

  • HMG 6710:  International Tourism Management (Fall)
  • HMG 6566:  Principles of Destination Marketing & Management (Spring)
  • HMG 6738:  Tourism Industry Analysis (Summer)

Application Requirements

The Graduate Certificate in Destination Marketing and Management is open to students with a bachelor’s degree from a regionally accredited institution. An application to the graduate certificate program and official transcripts must be submitted. Applicants must apply online. Students must submit all required material by the established deadline. Materials received after the established deadline may not be considered.  Admission to this certificate is competitive; applicants meeting the minimum application requirements are not guaranteed admission to the program.

In addition to the above application requirements, all applicants to this certificate program will be required to submit:

  • A current resume
  • An academic goal statement
  • The GRE/GMAT is not required, however, the Admissions Committee may ask for the GRE/GMAT to strengthen a candidate’s application package

These documents must be attached to the application.  While there is no set word limit, the goal statement should address the applicant’s interest in pursuing the certificate program and fully discuss any experience that he or she has had in the field. A minimum of 2 years of full-time post-undergraduate work experience is required for admission.

Application Deadlines

Standard application deadlines apply for admission to this certificate.

Please note: Due to restrictive state regulations, UCF is not permitted to provide online courses or instruction to students in some states. More information is available here.

For further information contact:

Alan Fyall, Ph.D.
Graduate Programs Director

Kathy King
Graduate Programs Coordinator

You are also welcome to visit:

Career Opportunities

  • destination marketing manager
  • marketing manager

For More Information About UCF Online

Contact the UCF Online Connect Center to learn more about available online programs or for help finding an online degree that works for you.