The objective of the Marketing track in the Business Administration PhD program is to prepare students for academic careers in higher education and management careers within profit and nonprofit organizations. Success in the program is judged by the student's understanding of the issues and methodologies essential to the advancement of knowledge.
The Marketing track of the Business Administration PhD program requires 72 credit hours beyond the bachelor's degree. Students must complete 18 credit hours of marketing core courses, 9 credit hours of a minor/support area, 12 credit hours of research methods/tools courses, 18 hours of electives and 15 credit hours of dissertation.
Total Credit Hours Required: 72 Credit Hours Minimum beyond the Bachelor's Degree (54 Credit Hours Minimum beyond the Master's Degree)
Degree Requirements
Required Course
57 Total Credits No Rules
Marketing Core
18 Total Credits
- Complete all of the following
- Earn at least 18 credits from the following:
- MAR7575 - Seminar in Consumer Behavior (3)
- MAR7638 - Seminar in Marketing Theory, Scaling, and Measurement (3)
- MAR7666 - Seminar in Marketing Models I (1.5)
- MAR7667 - Seminar in Marketing Models II (1.5)
- MAR7807 - Seminar in Marketing Strategy I (1.5)
- MAR7808 - Seminar in Marketing Strategy II (1.5)
- MAR7919 - Research (1 - 99)
- MAR 7638 may be substituted by an equivalent course as determined by the Department Chair in consultation with PhD coordinator.
Minor/Support Area
9 Total Credits
- Earn at least 9 credits from the following types of courses: A minimum of nine hours of course work is required in a minor/support area. The course work should be from a unified area and will be planned with the advice and consent of the department's PhD coordinator in consultation with the PhD committee.
Research Methods/Tools
12 Total Credits
- Complete all of the following
- Complete the following:
- MAR7626 - Multivariate Analysis for Business Research (3)
- MAR 7626 may be substituted by an alternative course as approved by the Department Chair in consultation with the PhD coordinator.
- Earn at least 9 credits from the following types of courses: The department's doctoral advisory committee and the PhD Coordinator will determine the additional research tools courses. Additional courses approved by the PhD coordinator in consultation with the PhD committee 9 Credit Hours
Electives
18 Total Credits
- Earn at least 18 credits from the following types of courses: Courses, independent study and/or research hours chosen in conjunction with the PhD program director. Students with an earned master’s degree may be waived from this 18-hour requirement with approval from the PhD program director.
Dissertation
15 Total Credits
- Earn at least 15 credits from the following types of courses: MAR 7980 - Dissertation 15 Credit Hours minimum
Admission to Candidacy
0 Total Credits
- Students must successfully pass a readiness exam in the first summer. In the second summer of the program after course work has been completed students must pass a comprehensive candidacy examination that includes written and oral portions. Students officially enter candidacy when the following have been achieved: Successful completion of all course work (excluding dissertation hours). Successful completion of the readiness exam administered in the first summer. Successful completion of the comprehensive candidacy exam administered in the second summer. Formation of the dissertation advisory committee, consisting of approved graduate faculty and graduate faculty scholars. Submission of an approved program of study. Students must defend a written dissertation proposal in an oral examination conducted by the faculty, at least one semester prior to their final dissertation defense. The final defense of the dissertation will require an oral examination.
Teaching Requirement
0 Total Credits
- The requirements for the teaching component of the doctoral degree will be developed by the Department Chair in consultation with the PhD coordinator. Normally, this requirement will be satisfied through teaching a minimum of three credit hours of class instruction under the direct supervision of the Department Chair or his/her designee. As appropriate, students will also be required to attend teaching development seminars and workshops.
Independent Learning
0 Total Credits
- The dissertation satisfies the independent learning experience.
Grand Total Credits: 72
Application Requirements
Financial Information
Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans. For more information, see the College of Graduate Studies Funding website, which describes the types of financial assistance available at UCF and provides general guidance in planning your graduate finances. The Financial Information section of the Graduate Catalog is another key resource.
Fellowship Information
Fellowships are awarded based on academic merit to highly qualified students. They are paid to students through the Office of Student Financial Assistance, based on instructions provided by the College of Graduate Studies. Fellowships are given to support a student's graduate study and do not have a work obligation. For more information, see UCF Graduate Fellowships, which includes descriptions of university fellowships and what you should do to be considered for a fellowship.
