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Program at a Glance

College of Business
Dean's Office CBA
$369.65 per credit hour
$1,194.05 per credit hour

Learn more about program tuition and fees.

U.S. News & World Report Best Colleges - Most Innovative 2021

The objective of the Marketing track in the Business Administration PhD program is to prepare students for academic careers in higher education and management careers within profit and nonprofit organizations. Success in the program is judged by the student's understanding of the issues and methodologies essential to the advancement of knowledge.

The Marketing track of the Business Administration PhD program requires 72 credit hours beyond the bachelor's degree. Students must meet prerequisite requirements of 18 credit hours, and then complete 18 credit hours of marketing core courses, 9 credit hours of a minor/support area, 12 credit hours of research methods/tools courses, and 15 credit hours of dissertation.

Total Credit Hours Required: 72 Credit Hours Minimum beyond the Bachelor's Degree

Application Deadlines

April 1
January 15

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Career Opportunities

UCF prepares you for life beyond the classroom. Here, you’ll experience a wide range of opportunity, like learning diverse skills from world-renowned faculty to networking with top employers across Central Florida to gaining first-hand experience in internships nearby. Achieve your degree and more as a Knight.
  • Community Service Director
  • Compensation Analyst
  • Construction Coordinator
  • Employee Benefits Specialist
  • Job Analyst
  • Job Estimator
  • Logistician
  • Management Analyst
  • Marketing Professor
  • Neighborhood Service Center Director
  • Occupational Analyst
  • Personnel Specialist
  • Position Description Manager
  • Records Management Analyst
  • Regional Sales Manager
  • Sales Director
  • Social Service Director
  • Social Services Director
  • Traffic Safety Administrator
  • Youth Program Director
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University of Central Florida Colleges