The objective of the Marketing track in the Business Administration PhD program is to prepare students for academic careers in higher education. Success in the program is judged by the student's understanding of the issues and methodologies essential to the advancement of knowledge.
The Marketing track of the Business Administration PhD program requires 72 credit hours beyond the bachelor's degree. Students must complete 18 credit hours of marketing core courses, 9 credit hours of a minor/support area, 12 credit hours of research methods/tools courses, 18 hours of electives and 15 credit hours of dissertation.
Total Credit Hours Required: 72 Credit Hours Minimum beyond the Bachelor's Degree (54 Credit Hours Minimum beyond the Master's Degree)
- April 1
- December 1