The Public Relations in Sport Certificate capitalizes on Central Florida’s position as a destination for professional and amateur sports. It is designed to provide students with the strategies and tactics used in public relations initiatives and allow students to demonstrate they have conceptual knowledge and applied skillsets for the achievement communication goals for athletic organizations.
Degree Requirements
15 Total Credits
- Complete all of the following
- Complete the following:
- ADV3008 - Principles of Advertising (3)
- PUR4000 - Public Relations (3)
- Complete at least 1 of the following:
- PUR4400 - Crisis Communication (3)
- PUR4464 - Crisis Media Relations in Sport (3)
- Complete at least 1 of the following:
- ADV3001 - Advertising Strategy (3)
- JOU3015 - Principles of Journalism (3)
- MMC3630 - Social Media as Mass Communication (3)
- PUR3463 - Public Relations in Sport (3)
- RTV4503 - Sports Programming in Electronic Media (3)
- SPB3003 - Introduction to Sport Business Management (3)
- Earn at least 3 credits from the following:
- ADV4941 - Internship (1 - 99)
- PUR4941 - Internship (1 - 99)
Grand Total Credits: 15
