Advertising / Public Relations (BA)

The mission of the Advertising/Public Relations program is to prepare students for careers in the widely diverse fields of advertising and public relations by providing a high-quality education to students in core values, ethics and the concepts, strategies, and techniques of strategic communication, and to promote student engagement that influences real-world experience through internships, partnerships and community involvement.

Degree Requirements

• Students who change degree programs (other than from Ad-PR Pending) and select this major must adopt the most current catalog.
• Co-op credit can be used in the major with advisor's prior approval.
• School residency requirement consists of at least 24 semester hours of regularly scheduled 3000-4000 level courses taken from the UCF Nicholson School of Communication and Media.
• Of the 120 hours required for graduation, 72 hours must be taken outside of the disciplines of Communication and Media Studies (Radio-TV and Journalism) represented within the Nicholson School of Communication and Media.
• Students electing to complete a minor must select the minor from outside the Nicholson School of Communication and Media.
• A maximum of three credit hours of internship may be earned in one semester.
• All prerequisites of courses taught within the College of Sciences will be enforced.
• Courses designated in 1 (General Education Program) and 2 (Common Program Prerequisites) are usually completed in the first 60 hours.

Degree Requirements

Core Requirements: Basic Level

• Complete all of the following
  • Basic Core fulfilled by completing the GEP (SPC1608 and (ECO2013 or ECO2023) and STA2014 and CPP (ECO2013 or ECO2023). These courses may be completed before or after admission to the program.
  • The following two courses must be in progress when applying or completed before applying to the program. A grade of "C" (2.0) or better is required. If a course is in progress at the time of admission, students who do not earn a "C" or better will be removed from the program.
  • Complete the following:
    • ADV3008 - Principles of Advertising (3)
    • PUR4000 - Public Relations (3)

Core Requirements: Advanced Level

• Complete all of the following
  • Complete the following:
    • ADV3001 - Advertising Strategy (3)
    • MMC3200 - Mass Communication Law (3)
    • MMC3630 - Social Media as Mass Communication (3)
    • PUR3100 - Writing for Public Relations (3)
    • PUR3500 - Public Relations Research Methods (3)
    • VIC3001 - Visual Communication (3)
  • Earn at least 3 credits from the following:
    • ADV4941 - Internship (1 - 99)
    • PUR4941 - Internship (1 - 99)

Restricted Electives

• Complete all of the following
  • Select from the following after admission to the program. A maximum of three (3) credits of internship may be applied to Restricted Electives. Additional restricted electives can be taken as approved by an advisor.
  • Earn at least 15 credits from the following:
    • ADV4101 - Advertising Copywriting (3)
    • ADV4103 - Radio-Television Advertising (3)
    • ADV4300 - Advertising Media Planning (3)
    • ADV4941 - Internship (1 - 99)
    • PUR3210 - Communication Approach to Corporate Social Responsibility (3)
    • PUR4014 - Preparing for Public Relations Certification (3)
    • PUR4110C - Public Relations Publications (3)
    • PUR4203 - PR/Advertising Ethics and Law (3)
    • PUR4400 - Crisis Communication (3)
    • PUR4600 - PR Strategies (3)
    • PUR4801 - Public Relations Case Studies (3)
    • PUR4941 - Internship (1 - 99)
    • VIC4312 - Power Branding (3)

Capstone Requirement

• Complete the following:
  • MMC4411 - Ad-PR Campaigns (3)

Grand Total Credits: 45