Advertising / Public Relations (BA)

The mission of the Advertising/Public Relations program is to prepare students for careers in the widely diverse fields of advertising and public relations by providing a high-quality education to students in core values, ethics and the concepts, strategies, and techniques of strategic communication, and to promote student engagement that influences real-world experience through internships, partnerships and community involvement.

Degree Requirements

• Students who change degree programs (other than from Ad-PR Pending) and select this major must adopt the most current catalog.
• Co-op credit can be used in the major with advisor's prior approval.
• School residency requirement consists of at least 24 semester hours of regularly scheduled 3000-4000 level courses taken from the UCF Nicholson School of Communication and Media.
• Of the 120 hours required for graduation, 72 hours must be taken outside of the disciplines of Communication and Media Studies (Radio-TV and Journalism) represented within the Nicholson School of Communication and Media.
• Students electing to complete a minor must select the minor from outside the Nicholson School of Communication and Media.
• A maximum of three credit hours of internship may be earned in one semester.
• All prerequisites of courses taught within the College of Sciences will be enforced.
• Courses designated in 1 (General Education Program) and 2 (Common Program Prerequisites) are usually completed in the first 60 hours.

Degree Requirements

Core Requirements: Basic Level

• Complete all of the following
  • The following courses, specifically identified in the preceding General Education and Common Program Prerequisites sections, meet the Basic Core requirement - GEP: SPC1608, ECO2013, STA2014; CPP: ECO2023. These courses may be completed before or after admission to the program.
  • The following two courses must be in progress when applying or completed before applying to the program. A grade of "C" (2.0) or better is required. If a course is in progress at the time of admission, students who do not earn a "C" or better will be removed from the program.
  • Complete the following:
    • ADV3008 - Principles of Advertising (3)
    • PUR4000 - Public Relations (3)

Core Requirements: Advanced Level

• Complete all of the following
  • Complete the following:
    • ADV4101 - Advertising Copywriting (3)
    • MMC3200 - Mass Communication Law (3)
    • MMC3630 - Social Media as Mass Communication (3)
    • MMC4411 - Ad-PR Campaigns (3)
    • PUR3100 - Writing for Public Relations (3)
    • PUR3500 - Public Relations Research Methods (3)
    • VIC3001 - Visual Communication (3)
  • Earn at least 3 credits from the following:
    • ADV4941 - Internship (1 - 99)
    • PUR4941 - Internship (1 - 99)

Restricted Electives

• Complete all of the following
  • Select from the following after admission to the program. A maximum of three (3) credits of internship may be applied to Restricted Electives. Additional restricted electives can be taken as approved by an advisor.
  • Earn at least 15 credits from the following:
    • ADV3001 - Advertising Strategy (3)
    • ADV4103 - Radio-Television Advertising (3)
    • ADV4300 - Advertising Media Planning (3)
    • ADV4941 - Internship (1 - 99)
    • PUR3210 - Communication Approach to Corporate Social Responsibility (3)
    • PUR4600 - PR Strategies (3)
    • PUR4014 - Preparing for Public Relations Certification (3)
    • PUR4110C - Public Relations Publications (3)
    • PUR4203 - PR/Advertising Ethics and Law (3)
    • PUR4400 - Crisis Communication (3)
    • PUR4801 - Public Relations Case Studies (3)
    • PUR4941 - Internship (1 - 99)
    • VIC4312 - Power Branding (3)

Capstone Requirement

• Complete the following:
  • MMC4411 - Ad-PR Campaigns (3)

Grand Total Credits: 48