The mission of the Advertising/Public Relations program is to prepare students for careers in the widely diverse fields of advertising and public relations by providing a high-quality education to students in core values, ethics and the concepts, strategies, and techniques of strategic communication, and to promote student engagement that influences real-world experience through internships, partnerships and community involvement.
Degree Requirements
- Students who change degree programs (other than from Ad-PR Pending) and select this major must adopt the most current catalog.
- Co-op credit can be used in the major with advisor's prior approval.
- School residency requirement consists of at least 24 semester hours of regularly scheduled 3000-4000 level courses taken from the UCF Nicholson School of Communication and Media.
- Of the 120 hours required for graduation, 72 hours must be taken outside of the disciplines of Communication and Media Studies (Media Production & Management and Journalism) represented within the Nicholson School of Communication and Media.
- Students electing to complete a minor must select the minor from outside the Nicholson School of Communication and Media.
- A maximum of three credit hours of internship may be earned in one semester.
- All prerequisites of courses taught within the College of Sciences will be enforced.
- Courses designated in 1 (General Education Program) and 2 (Common Program Prerequisites) are usually completed in the first 60 hours.
Degree Requirements
Core Requirements: Basic Level
6 Total Credits
- Complete all of the following
- Basic Core fulfilled by completing the GEP (SPC1608 or SPC 1603C) and (ECO2013 or ECO2023) and STA2014 and CPP (ECO2013 or ECO2023). These courses may be completed before or after admission to the program.
- The following two courses must be in progress when applying or completed before applying to the program. A grade of "C" (2.0) or better is required. If a course is in progress at the time of admission, students who do not earn a "C" or better will be removed from the program.
- Complete the following:
- ADV3008 - Principles of Advertising (3)
- PUR4000 - Public Relations (3)
Core Requirements: Advanced Level
21 Total Credits
- Complete all of the following
- Complete the following:
- ADV3001 - Advertising Strategy (3)
- MMC3200 - Mass Communication Law (3)
- MMC3630 - Social Media as Mass Communication (3)
- PUR3100 - Writing for Public Relations (3)
- PUR3500 - Public Relations Research Methods (3)
- VIC3001 - Visual Communication (3)
- Earn at least 3 credits from the following:
- ADV4941 - Internship (1 - 99)
- PUR4941 - Internship (1 - 99)
Restricted Electives
15 Total Credits
- Complete all of the following
- Select from the following after admission to the program. A maximum of three (3) credits of internship may be applied to Restricted Electives. Additional restricted electives can be taken as approved by an advisor.
- Earn at least 15 credits from the following:
- ADV4101 - Advertising Copywriting (3)
- ADV4103 - Radio-Television Advertising (3)
- ADV4300 - Advertising Media Planning (3)
- ADV4941 - Internship (1 - 99)
- JOU3015 - Principles of Journalism (3)
- PUR3210 - Communication Approach to Corporate Social Responsibility (3)
- PUR4014 - Preparing for Public Relations Certification (3)
- PUR4110C - Public Relations Publications (3)
- PUR4203 - PR/Advertising Ethics and Law (3)
- PUR4400 - Crisis Communication (3)
- PUR4600 - PR Strategies (3)
- PUR4801 - Public Relations Case Studies (3)
- PUR4941 - Internship (1 - 99)
- VIC4312 - Power Branding (3)
Capstone Requirement
3 Total Credits
- Complete the following:
- MMC4411 - Ad-PR Campaigns (3)
Grand Total Credits: 45
Total Undergraduate Credit Hours Required: 120
Electives
- To fulfill the 120 hours required of this degree, select primarily from upper level courses, with school advisor's approval. Must be from outside of the disciplines represented within school in order to not exceed the 48 credit hour cap.
Foreign Language Requirements
Graduation
- Proficiency equivalent to two semesters of college instruction in a foreign language or in American Sign Language (ASL). Standardized examinations for foreign languages may be used. ASL proficiency is met by successful completion of ASL 2140 and ASL 2150 or an appropriate score on the ASL proficiency exam. Contact the Department of Communication Sciences and Disorders (https://healthprofessions.ucf.edu/csd/) regarding the ASL proficiency examination. Consult with the NSCM advising staff to understand how choosing ASL impacts hours needed to graduate.
Required Minors
- None required. However if a minor is desired, it must be selected from outside the school in order to not exceed the 48 credit hour cap.
Departmental Exit Requirements
- To avoid delaying graduation, the student must request a review of requirements before registering for the last term.
- Students must achieve a minimum cumulative GPA of 2.5 in all UCF Nicholson School of Communication and Media (NSCM) courses taken in the major.
- All attempts of UCF NSCM courses that could meet major requirements are included in the major GPA calculation, including those taken beyond the minimum required (e.g. additional restricted electives).
University Minimum Exit Requirements
- A 2.0 UCF GPA
- 42 semester hours of upper division credit completed
- 60 semester hours earned after CLEP awarded
- 30 of the last 39 hours of course work must be completed in residency at UCF.
- A maximum of 45 hours of extension, correspondence, CLEP, Credit by Exam, and Armed Forces credits permitted.
- Complete the General Education Program, the Gordon Rule, and nine hours of Summer credit.
Honors In Major
- Eligibility: Requirements for admission to Honors in the Major are: completion of at least 60 semester hours of college credits including at least 12 graded upper-division hours at UCF; at least a 3.5 GPA within the major; and at least a 3.2 cumulative GPA including all upper-division courses regardless of institution; complete ADV 3008 and PUR 4000 with a minimum grade of A (4.0) and MMC 3420 or PUR 3500 with a minimum grade of B (3.0).
- Admission: Application to admission to Honors in the Major program must be approved by both the Honors in the Major thesis adviser, the Advertising/Public Relations Area Program Coordinator, and The Burnett Honors College.
- More information about Honors in the Major can be found at https://honors.ucf.edu/research/.
Requirements:
- Students accepted into the Honors in the Major Program must complete the following:
- Select One: (3 Credit Hours)
- ADV4906 - Directed Independent Study
- PUR4906 - Directed Independent Study
- Select One: (3 Credit Hours)
- ADV4970H - Undergraduate Honors Thesis
- PUR4970H - Undergraduate Honors Thesis
Related Programs
- Business Minor
- Digital Media Minor
- Writing and Rhetoric Minor
- Hospitality Management Minor
- Marketing Minor
- Political Science Minor
- Psychology Minor
- Sociology Minor
- Mass Culture and Collective Behavior Minor
Advising Notes
- Student should consult with a School advisor.
- Students must satisfy each course's prerequisites before enrolling in the class.
Transfer Notes
- Lower division courses do not substitute for upper division courses.
- Courses transferred from private and out-of-state schools must be evaluated for equivalency credit. The student must provide all supporting information.
Program Academic Learning Compacts
- Program Academic Learning Compacts (student learning outcomes) for undergraduate programs are located at http://www.oeas.ucf.edu/alc/academic_learning_compacts.htm
Equipment Fees
- Part-Time Student: $15 per term
- Full-Time Student: $30 per term
