Marketing Minor

UCF Majors other than Marketing

Minor Admission Requirements

• Open to all UCF Majors other than Marketing.
• Completion of MAR 3023 with a "B" (3.0) or better.
• UCF overall GPA of 2.75 or better required at time of admission to the Marketing minor.

Minor Requirements

• After admission to the Marketing minor, a grade of "C" (2.0) or better is required in all marketing courses taken to satisfy the minor.
• At least nine hours used to satisfy the requirements of the Marketing minor must be earned at UCF within the Department of Marketing.

Prerequisite Courses

• Students must satisfy each course's prerequisites before enrolling in the class.

Degree Requirements

Required Courses

• Complete the following:
  • MAR3023 - Marketing (3)
  • MAR3323 - Integrated Marketing Communication (3)
  • MAR3391 - Professional Selling (3)
  • MAR3611 - Marketing Analysis and Research Methods (3)
  • MAR4803 - Marketing Management (3)

Restricted Electives

• Complete at least 1 of the following:
  • MAR3641 - Marketing Intelligence (3)
  • MAR3765 - Entrepreneurial Marketing (3)
  • MAR4156 - International Marketing (3)
  • MAR4231 - Retailing Management (3)
  • MAR4711 - Sport Marketing (3)
  • MAR4712 - Healthcare Marketing (3)
  • MAR4715 - Entertainment Marketing (3)
  • MAR4934 - Contemporary Marketing Topics in Florida (3)
  • MAR4941 - Marketing Internship (3)

Grand Total Credits: 18

Foreign Language Requirements

• None

Total Undergraduate Credit Hours Required: 18

Other Requirements

• Grades below "C" (2.0) or "S" grades from other institutions are not accepted.
• Courses taken at Florida College System institutions do not substitute for upper division courses.
• Courses transferred must be formally evaluated for equivalency credit. The student must provide a course syllabus and any other supporting information with his/her petition for this evaluation.
• No credit by exam (TSD, Military credit) may be used. Independent Study credit cannot be used toward the minor.
• A maximum of 6 credit hours of the listed required or elective courses for the marketing minor can be counted towards the degree requirements of another major or minor degree. MAR 3407 does substitute for MAR 3391 in the marketing minor. Integrated Business majors are permitted an additional overlap of [GEB 4941 or MAR 3323 or MAR 3611] counted towards the degree requirements for the Marketing minor and Integrated Business major.
• The College of Business does not permit any course used towards the minor or those used to meet admission requirements for the minor to be taken on an elective S/U grading basis.