The Certificate in Strategic Communication allows students to become familiar with the strategies and tactics used in strategic communication initiatives and to demonstrate they have conceptual knowledge and applied skill sets for the achievement of communication goals.
Admission Requirements
- Not open to Advertising/Public Relations, Communication & Conflict, Human Communication, Journalism, or Media Production and Management majors.
Certificate Requirements
- A minimum GPA of 2.0 is required in all courses used to satisfy the certificate.
- Grades below a "C" (2.0) in lower level courses are not counted in the certificate.
- No more than 6 credit hours in another certificate, minor or major can be used to satisfy requirements in this certificate. (Note: The myKnight Audit cannot capture overlapping courses between two or more programs; therefore, students should have their program reviewed by the School before filing for graduation.)
Prerequisite Courses
- Most courses for this certificate will have prerequisites completed as a part of a student's GEP requirement, as general electives, or a student can enroll into courses with consent of instructor.
Required Courses (12 Credit Hours)
- PUR 4400 - Crisis Communication Credit Hours: 3
- Courses used in core cannot be used as directed electives.
Select One:
- ADV 3008 - Principles of Advertising Credit Hours: 3
- PUR 4000 - Public Relations Credit Hours: 3
- PUR 4000H - Honors Public Relations Credit Hours: 3
Select One:
- COM 3311 - Communication Research Methods Credit Hours: 3
- PUR 3500 - Public Relations Research Methods Credit Hours: 3
Select One:
- COM 4022 - Principles of Health Communication Credit Hours: 3
- SPC 4540 - Persuasion and Communication Credit Hours: 3
High Impact Integrated Learning Experience (3 Credit Hours)
The course used to satisfy the High Impact Learning Experience requirement for the Strategic Communication Certificate may not also be used to satisfy a learning requirement for another major, minor, or certificate without the prior approval of the department chair. Students may choose 3 hours of approved NSCM study abroad courses.
- ADV 4903H Honors Directed Reading I
- ADV 4906 Independent Study
- ADV 4912 Research
- ADV 4970H Honors Undergraduate Thesis
- COM 4903H Honors Directed Reading I
- COM 4906 Independent Study
- COM 4912 Research
- COM 4941 Internship
- PUR 3912 - Collaborative Experiential Research Practicum Credit Hours: 3
- COM 4970H Honors Undergraduate Thesis
- 3 hours of approved NSCM study abroad courses
- PUR 4903H Honors Directed Readings I
- PUR 4906 Independent Study
- PUR 4912 Research
- PUR 4941 Internship
- PUR 4970H Honors Undergraduate Thesis
Foreign Language Requirements
Additional Information
Foreign Language Requirements
Total Semester Hours Required
Other Requirements
- A minimum overall GPA of 2.0 is required in courses used to satisfy the certificate.
- No credit by exam (TSD, Military credit) may be used.
- Internship or Independent Study credit can be used toward the certificate with approval.
- At least 12 hours used in the program must be earned at UCF.
