A strategic communication minor provides students with a targeted understanding of the strategic use of communication in achieving organizational goals. It delves into the principles and techniques of crafting and disseminating persuasive messages, managing public relations, and leveraging digital platforms to reach target audiences effectively. By complementing their major with a strategic communication minor, students gain valuable skills in strategic thinking, messaging, and audience analysis, enhancing their ability to navigate the ever-evolving communication landscape in various professional settings.
Minor Requirements
- A minimum GPA of 2.0 is required in all courses used to satisfy the minor.
- No more than 6 credit hours in another minor or major can be used to satisfy requirements in this minor. (Note: The myKnight Audit cannot capture overlapping courses between two or more programs; therefore, students should have their program reviewed by the School before filing for graduation.)
Prerequisite Courses
- Most courses for this minor will have prerequisites completed as a part of a student's GEP requirement, as general electives, or a student can enroll into courses with consent of instructor.
Degree Requirements
Required Courses
12 Total Credits
- Complete all of the following
- Complete at least 1 of the following:
- PUR4000 - Public Relations (3)
- PUR4000H - Honors Public Relations (3)
- Complete the following:
- PUR4400 - Crisis Communication (3)
- Complete at least 1 of the following:
- COM3311 - Communication Research Methods (3)
- PUR3500 - Public Relations Research Methods (3)
- Complete at least 1 of the following:
- COM4022 - Principles of Health Communication (3)
- SPC4540 - Persuasion and Communication (3)
Restricted Electives
9 Total Credits
- Complete at least 3 of the following:
- ADV3008 - Principles of Advertising (3)
- COM4022 - Principles of Health Communication (3)
- COM4110 - Business and Professional Communication (3)
- COM4120 - Organizational Communication (3)
- COM3802 - Principles of Communication & Conflict (3)
- COM4462 - Conflict Management (3)
- COM4550 - Public Communication Campaigns (3)
- MMC3200 - Mass Communication Law (3)
- MMC3200H - Honors Mass Communication Law (3)
- MMC3630 - Social Media as Mass Communication (3)
- PUR3210 - Communication Approach to Corporate Social Responsibility (3)
- PUR4000 - Public Relations (3)
- PUR4000H - Honors Public Relations (3)
- PUR4014 - Preparing for Public Relations Certification (3)
- PUR4801 - Public Relations Case Studies (3)
- RTV3007 - Development and Structure of Electronic Media and New Technology (3)
- SPC3602 - Advanced Public Speaking (3)
- SPC4513C - Argumentation and Debate (3)
- SPC4513K - Honors Argumentation and Advocacy (3)
- SPC4540 - Persuasion and Communication (3)
- VIC3001 - Visual Communication (3)
Grand Total Credits: 21
Total Undergraduate Credit Hours Required: 21
Other Requirements
- No credit by exam (TSD, Military credit) may be used.
- Internship or Independent Study credit can be used toward the minor with approval.
- At least 12 hours used in the program must be earned at UCF.
