Strategic Communication Minor

The minor in Strategic Communication allows students to become familiar with the strategies and tactics used in strategic communication initiatives and to demonstrate they have conceptual knowledge and applied skillsets for the achievement of communication goals.

Minor Requirements

• A minimum GPA of 2.0 is required in all courses used to satisfy the minor.
• No more than 6 credit hours in another minor or major can be used to satisfy requirements in this minor. (Note: The myKnight Audit cannot capture overlapping courses between two or more programs; therefore, students should have their program reviewed by the School before filing for graduation.)

Prerequisite Courses

• Most courses for this minor will have prerequisites completed as a part of a student's GEP requirement, as general electives, or a student can enroll into courses with consent of instructor.

Degree Requirements

Required Courses

• Complete all of the following
  • Complete the following:
    • PUR4400 - Crisis Communication (3)
  • Complete at least 1 of the following:
    • ADV3008 - Principles of Advertising (3)
    • PUR4000 - Public Relations (3)
    • PUR4000H - Honors Public Relations (3)
  • Complete at least 1 of the following:
    • COM3311 - Communication Research Methods (3)
    • PUR3500 - Public Relations Research Methods (3)
  • Complete at least 1 of the following:
    • COM4022 - Principles of Health Communication (3)
    • SPC4540 - Persuasion and Communication (3)

High Impact Integrated Learning Experience

• Complete all of the following
  • The course used to satisfy the High Impact Learning Experience requirement for the Strategic Communication Minor may not also be used to satisfy a learning requirement for another major, minor, or certificate offered by the Nicholson School of Communication and Media without the prior approval of the school director. Students may also choose 3 hours of approved NSCM study abroad courses.
  • Earn at least 3 credits from the following types of courses: ADV 4903H Honors Directed Reading I ADV 4906 Independent Study ADV 4912 Research ADV 4941 Internship ADV 4970H Honors Undergrad Thesis COM 4903H Honors Directed Reading I COM 4906 Independent Study COM 4912 Research COM 4941 Internship COM 4970H Honors Undergrad Thesis PUR 4903H Honors Directed Reading I PUR 4906 Independent Study PUR 4912 Research PUR 4941 Internship PUR 4970H Honors Undergrad Thesis

Restricted Electives

• Complete at least 2 of the following:
  • ADV3008 - Principles of Advertising (3)
  • COM4022 - Principles of Health Communication (3)
  • COM4110 - Business and Professional Communication (3)
  • COM4120 - Organizational Communication (3)
  • COM4462 - Conflict Management (3)
  • MMC3200 - Mass Communication Law (3)
  • MMC3200H - Honors Mass Communication Law (3)
  • MMC3630 - Social Media as Mass Communication (3)
  • PUR3210 - Communication Approach to Corporate Social Responsibility (3)
  • PUR4000 - Public Relations (3)
  • PUR4000H - Honors Public Relations (3)
  • PUR4014 - Preparing for Public Relations Certification (3)
  • PUR4801 - Public Relations Case Studies (3)
  • RTV3007 - Development and Structure of Electronic Media and New Technology (3)
  • SPC4540 - Persuasion and Communication (3)
  • VIC3001 - Visual Communication (3)
  • COM3802 - Principles of Communication & Conflict (3)

Grand Total Credits: 21