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Program at a Glance

Rosen College of Hospitality Management
Tourism, Events and Attraction
U.S. News & World Report Best Colleges - Most Innovative 2024

Evoke Expression Through Entertainment

The B.S. in Entertainment Management immerses you in the industry — providing you with the hands-on knowledge and skills needed to succeed. An educational partnership between the Rosen College of Hospitality Management and the College of Arts and Humanities, our program connects hospitality management and entertainment management. Here, we’re building the leaders of tomorrow who will go on and make a positive difference right here in our community and around the nation.

The courses that you’ll take along the way help strengthen your core business skills and acumen in key areas such as design, engineering, operations, finance and marketing. This experience prepares you to identify, create and manage successful entertainment products. Additionally, your time here will allow you to develop management skills including leadership, communication, critical thinking, problem solving and teamwork.

Every step of the way, you’ll learn from experienced faculty — many of whom have worked many years in the industry. They bring real-world, practical experience to the classroom to share with you how things are and ways to differentiate yourself from the competition.

Upon graduating with your entertainment management degree, you’ll be ready to choose a career path that best suits your passion and long-term goals. The Rosen College’s location and industry relationships prove beneficial for those looking to gain first-hand experience through internships and job placement opportunities.

Graduates go on to work in a variety of areas, including live performances and events, historical/cultural/educational exhibits, digital media, film enterprises, tourism attractions, experiential hospitality-related products, special events, sporting events and recreational or leisure activities.

Related Programs:

People working at a tabletop together on plans for an event


Ranked in the top 5 among best colleges for hospitality and tourism in the world by CEOWorld magazine and in the ShanghaiRankings for research.
Rosen grads have a 97% placement rate upon graduation — working for top industry employers, including Disney, Universal, Hilton, Marriott and the Orange County Convention Center.
More than $225,000 in scholarships are awarded annually to provide students with access to affordable hospitality education.
Study-abroad programs offer partnerships with 21 international universities, including Austria, Australia, Japan, China and the Netherlands.
Students complete 3 internship courses — gaining valuable work experience prior to graduation in progressively more responsible, career-driven positions.

Undergraduate Application Deadlines

May 1
November 1
March 1
July 1
November 1
March 1
March 1
September 1
January 1

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Course Overview

Entertainment Business

The course examines business models in the various subsectors of the entertainment industry with a focus on financial, marketing, human resources and value proposition.

The course focuses on the main legal and ethical issues affecting the entertainment industry.

The course explores entertainment consumption, influenced by personal, psychological, social, and cultural factors within the context of macro-environmental factors and marketing practices.

Entertainment Management Skills You'll Learn

  • Focus on managerial aspects of the entertainment business
  • Identify, create and manage successful entertainment products
  • Benefit from exposure to national and global entertainment leaders
  • Explore a wide range of skills that complement a variety of other disciplines
  • Create a better, more harmonious world through the arts

Career Opportunities

  • Event Manager
  • Production Coordinator
  • Brand Manager
  • Concert Promoter
  • Producer
  • Teacher
  • Talent Manager
  • Arts and Entertainment Business Manager

Rosen College of Hospitality Management News

Colleges & Campus
Cynthia Mejia Named Dean of Rosen College
Mejia joined UCF as a faculty member in 2013, bringing with her 20 years of industry experience in food and beverage and hotel operations management.
Colleges & Campus
UCF Professor Shares Tourism Insight with United Nations
In honor of National Travel and Tourism Week, Rosen College Professor Robertico Croes reflects on a presentation he gave related to the observances’ theme this…
Arts & Culture
Celebrating Graduate Excellence in Research, Mentorship, and Scholarship at UCF
Recognizing students and faculty for their outstanding contributions to the UCF community.
Colleges & Campus
UCF Celebrates, Honors Faculty with 2024 Founders’ Day Awards
Along with Pegasus Professor and Reach for the Stars honorees, more than 150 faculty were recognized for their commitment to excellence during the annual Founders’…

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