Program at a Glance
- Program
- Master
- College(s)
- College of Business
- Department(s)
- Management


The Integrated Business track in the Master of Science in Management (MSM/IB) provides students who have a recent, non-business undergraduate degree and limited professional work experience with an introduction to critical, in-demand business processes and helps them develop a wide range of transferable skills that employers value highly. Skills learned in this degree program are applicable across industries and organizations whether they be large or small, for-profit or nonprofit.
This is a full-time, lock-step, one-year program offered on the main campus.
The 30-credit hour, a 10-course curriculum introduces students to business operations from a managerial perspective and to a variety of important business processes that are useful across industries and job titles, including data analysis, human resources management, project management, and sales. In addition, a wide variety of important transferable skills are emphasized, including conflict resolution, critical thinking, data-driven decision making, ethics, leadership, negotiation, oral presentation, teamwork, and written communication. The fully face-to-face program uses a unique flipped-classroom design, which involves providing access to students to online course materials prior to in-class meetings during which students engage in team-based active learning that requires integrating the activities with course materials in practical ways. In this pedagogical model, the instructor serves as a facilitator, consultant, coach, and mentor to the team, rather than a talking head who lectures at the front of the room. The program is designed for recent graduates from non-business disciplines who wish to enter into a professional business career but who do not feel workplace ready. The program culminates in a business strategy class coupled with either an internship or a team-based applied field project.
Highlights:
- A 12-month, full-time program
- 12-hour course load in each of the first two semesters, 6-hour load in the third (final) semester.
- Offered at UCF's main campus
- Cohort (lock-step) program
- Each class meets once per week
- No work experience requirement
Total Credit Hours Required: 30 Credit Hours Minimum beyond the Bachelor's Degree

Highlights



Application Deadlines
- Fall Priority
- January 15
- Fall
- July 1
Application deadlines subject to change, see the Graduate Studies website for up-to-date deadlines.
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Course Overview
Business Foundations and Career Development
Provides an introduction to the essential functions of modern business management. Students identify personal interests, knowledge, skills, and abilities and connect them to career opportunities.
Organizational Behavior and Development
The analysis of human behavior in organizations in terms of the individual, small group, intergroup relationships, and the total organization.
Conflict Resolution and Negotiation
Theory and processes of negotiation in a variety of settings, with relevance to the broad spectrum of negotiation faced by managers.
Sales and Marketing Strategies
Marketing strategy including analytical and conceptual tools. Introduction to digital marketing and the sales process. Conceptualization of integrated marketing and sales plans.
Management Skills You'll Learn
- Explore the links between business disciplines and functions
- Identify, evaluate and recommend modern technological solutions for contemporary business problems.
- Recognize a business problem, gather data needed to analyze it, select the appropriate analytical tool, perform the analysis, and use the results to recommend an action or solution.
- Determine the most competitive strategy to meet the goals of an organization.
- Measure the flow of funds to and from a company and transaction flow within the company, determine the impact of such flows on profitability, and use this information to make effective decisions.
Career Opportunities
- Business Analyst
- Management Consulting
- Customer Service/Customer Relations
- General Management
- Marketing
- Operations
- Project Management
- Sales/Development
- Staffing/Recruitment
Admission Requirements
The master’s in management, integrated business track at UCF is designed for recent non-business graduates. The minimum requirement for this program is a bachelor’s degree with a 3.0 GPA in the last 60 credit hours. The program accepts applications throughout the year; however, cohorts begin each fall.
To apply, submit the general graduate admissions requirements, as well as the following items by the deadline:
- A bachelor’s degree in a non-business discipline from an accredited institution.
- Official transcripts
- Goal statement that covers required questions
- Updated resume
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