Program at a Glance
- Program
- Bachelor
- College(s)
- Rosen College of Hospitality Management
- Department(s)
- Tourism, Events and Attraction
Evoke Expression Through Entertainment
INSPIRE AUDIENCES THROUGH THE POWER OF ENTERTAINMENT
Are you passionate about music, movies, live shows, theater, sports, or theme parks? Want to be part of the action that makes unforgettable entertainment experiences happen? With a Bachelor of Science in Entertainment Management, you’ll learn how to turn your creativity and love for entertainment into a successful career.
Offered through a unique partnership between the Rosen College of Hospitality Management and the College of Arts and Humanities, this program blends business and creativity to prepare you for leadership roles in the entertainment industry. You’ll gain real-world knowledge in areas like design, production, operations, finance, marketing, and more, all the tools you need to manage and grow entertainment experiences people love.
Throughout your academic journey, you’ll be guided by experienced faculty who bring years of industry expertise into the classroom. Their real-world insights and practical knowledge will help you understand current industry practices and equip you with the skills needed to stand out in a competitive job market.
With more than 75 million visitors each year, Orlando is the most visited destination in the United States, and Rosen College of Hospitality Management puts you right in the center of the action. Our location and strong industry partnerships provide students with real-world learning opportunities in some of the world’s top venues.
If you’re ready to create unforgettable guest experiences and lead in one of hospitality’s most exciting sectors, this is the degree for you.
Why Choose Entertainment Management at UCF?
The #1 Hospitality College on the Planet
UCF’s Rosen College of Hospitality Management is ranked No. 1 in the world by CEOWORLD magazine, reflecting our excellence in academic reputation, job placement rate, global brand influence, and employer satisfaction—key indicators of a degree that delivers real results.
Learn Where Hospitality Happens
Located in Orlando, the most visited destination in the United States, Rosen College is just minutes from Walt Disney World, Universal Orlando Resort, SeaWorld, and top hotel, resort, and restaurant brands. With internships built into your curriculum, you’ll gain valuable real-world experience that helps 97% of our graduates secure full-time jobs after graduation.
Global Industry Connections
Each year, students engage with top hospitality employers across the country and around the world. Whether you’re preparing for a career in hotels, resorts, attractions, or tourism, Rosen College provides the network, knowledge, and experience to launch your career on a global scale.
Program Highlights:
Gain the knowledge and experience to lead live performances, digital media, film enterprises and festivals, and sporting events —all from wherever you are.
Industry-Relevant Courses: Build expertise through core classes in the entertainment business, production, digital marketing, guest experience, and law, alongside focused training in financial strategy, consumer behavior, and performing arts.
Hands-On Internships: Complete three required internship levels to develop real-world experience, sharpen your professional skills, and graduate career-ready with a competitive edge.
Our students work in the top entertainment companies in the industry, including Universal Destinations & Experiences, NBC Sports, Entertainment Technology Partners, Freeman, Encore Global, The Orlando Magic, aXis Production and Events, Orlando Citrus Sports, and The Walt Disney Company.
Rosen College of Hospitality Management has 100+ hospitality industry partners.
Highlights
Undergraduate Application Deadlines
- Fall
- May 1
- Spring
- November 1
- Summer
- March 1
- Fall
- July 1
- Spring
- November 1
- Summer
- March 1
- Fall
- March 1
- Spring
- September 1
- Summer
- January 1
Ready to get started?
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Check out your application requirements. See what freshmen and transfer students need to apply.
Course Overview
Entertainment Business
Explore how today’s top entertainment companies operate. This course breaks down key business models across film, music, theme parks, live events and digital media with a focus on finance, marketing, human resources and unique value propositions in each sector.
Entertainment Law and Ethics
Understand the legal and ethical challenges shaping the entertainment industry. From contracts and intellectual property to talent rights and public relations, this course prepares you to navigate complex real-world scenarios with confidence.
Consumer Behavior in Entertainment
Discover what drives audiences. This course examines how personal, cultural and social factors influence the way people consume entertainment, equipping you with insights to design impactful marketing strategies and unforgettable experiences.
Entertainment Management Skills You’ll Gain
- Develop the skills to manage budgeting, contracts, talent relations, event logistics, and revenue strategies specific to the entertainment industry, including live events, theme parks, media, and venues
- Learn to identify market opportunities and bring entertainment products and experiences to life (from concept development to execution) while managing teams and timelines effectively
- Strengthen your understanding of how to attract and retain audiences by studying consumer preferences, engagement strategies and emerging entertainment trends across digital and live platforms.
- Build transferable skills that connect seamlessly with marketing, business strategy, communication, public relations and design, making you a valuable asset across various creative industries.
Career Opportunities
- Event Manager
- Production Coordinator
- Brand Manager
- Concert Promoter
- Producer
- Teacher
- Talent Manager
- Arts and Entertainment Business Manager
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