Marketing, BSBA

Students interested in majoring in marketing have two options: the marketing management track or the professional selling track. The marketing management track provides students with the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research, or promotion. The professional selling track prepares students for positions in B-B selling, with the potential to advance into either sales management or marketing management. Not eligible for a double degree with another College of Business Administration major.

Degree Requirements

• Students who change degree programs and select this major must adopt the most current catalog.
• Students wanting to major in Marketing must meet admission requirements for the major.
• Any student receiving a business degree must complete a minimum of 30 of the 60 upper level business credit hours for their degree program in the UCF College of Business Administration. Additionally, 12 of the 30 credit hours completed at UCF must be from the department or school in which the student majors.
• For students seeking a double major within the College of Business, a maximum of 6 hours of Required Courses for the Major or Restricted Electives may count towards another business major. Not eligible for a double degree with another College of Business Administration major.
• A maximum of 6 hours of Core Requirements or Restricted Electives may count towards another degree program or minor.
• Students in the Marketing major must maintain a 2.75 or higher cumulative Grade Point Average in all 3000 level or higher Marketing courses and a 2.0 or higher cumulative GPA in all College of Business courses taken at UCF. Failure to maintain the required GPAs will result in the student being placed on Lack of Progress in the major and/or College. If a student on Lack of Progress fails to achieve the minimum required GPA in the subsequent term, the student will be dropped as a Marketing major and/or College of Business student. A student who is dropped may seek re-admittance into the College or major by submitting a letter indicating the reasons for academic difficulties and positive plans for achieving the required GPA. Readmission is not automatic or guaranteed and as an exception to College policy is rarely granted.
• Students must earn a "B" or higher in MAR 3023. In addition, only grades of "C" or higher transfer into the program and students must earn a minimum of "C" or higher in all business courses. This includes all courses under requirements Common Program Prerequisites (CPP), Core Requirements: Advanced Level (Primary Core, Secondary Core and Required Courses for Major), Restricted Electives and Capstone Requirements below.
• The College of Business does not permit Common Program Prerequisites, Primary Core, Secondary Core, Capstone, or any major/elective course to be taken on an elective S/U grading basis.

Degree Requirements

Core Requirements: Advanced Level

• Complete all of the following
  Primary Core
  • Complete the following:
    • ACG3173 - Accounting for Decision-Makers (3)
    • QMB3200 - Quantitative Business Tools II (3)
    • FIN3403 - Business Finance (3)
    • MAN3025 - Management of Organizations (3)
    • MAR3023 - Marketing (3)
  Secondary Core
  • Complete the following:
    • GEB3006 - Introduction to Career Development and Financial Plannings (3)
    • GEB3005 - Career Search Strategy (1)
    • BUL3130 - Legal and Ethical Environment of Business (3)
    • MAR3203 - Supply Chain and Operations Management (3)
    • GEB4223 - Business Interviewing Techniques (1)
    • GEB4004 - Executing Your Career Plan (1)
    • QMB3602 - Business Research for Decision Making (3)
  Required Courses for Major
  • Complete all of the following
    Required for Marketing, General Track:
    • Complete the following:
      • MAR3391 - Professional Selling (3)
      • MAR3503 - Consumer Behavior (3)
      • MAR3613 - Marketing Research (3)
      • MAR3615 - Marketing Analysis (3)
      • MAR3721 - Digital Media Marketing (3)
      • MAR4804 - Marketing Strategy (3)
      • MAR4418 - Strategic Sales Force Management (3)
      • MAR4832 - Product Management (3)
    Marketing Management Track: Electives
    • Complete at least 1 of the following:
      • MAR4841 - Services Marketing (3)
      • MAR4941 - Marketing Internship (3)
    Required for Marketing, Professional Selling Track:
    • Complete all of the following
      • Admission by department approval: Applicants restricted to declared marketing majors or other business majors who meet all GPA requirements for admission to the marketing major. Requires submission of application by May 1. Department faculty committee will select professional selling track participants based on academic achievement, work experience, outside activities and leadership positions, and responses to questions on the application form and in interviews. Must have earned a grade of "B-" or higher in the following course to apply: MAR 3391 - Professional Selling Credit Hours: 3
      • Complete the following:
        • MAR3391 - Professional Selling (3)
        • MAR3503 - Consumer Behavior (3)
        • MAR3613 - Marketing Research (3)
        • MAR3615 - Marketing Analysis (3)
        • MAR3721 - Digital Media Marketing (3)
        • MAR4804 - Marketing Strategy (3)
        • MAR4413C - Strategic Issues in Sales (3)
        • MAR4415C - Advanced Professional Selling (3)
        • MAR4418 - Strategic Sales Force Management (3)

Capstone Requirements

• Complete all of the following
  • Admitted to a Business major, senior standing, and completion of MAN 3025, MAR 3023, FIN 3403, QMB 3200, and ACG 3173 or ACG 3131 are required to register for MAN 4720.
  • Complete the following:
    • MAN4720 - Strategic Management (3)

Grand Total Credits: 87

Restricted Electives

• None

Electives

• Variable

Foreign Language Requirements

Admissions

• Two years of one foreign language in high school, or one year of one foreign language in college (or equivalent proficiency exam) prior to graduation.

Graduation

• None

Additional Requirements

• None

Required Minors

• None

Departmental Exit Requirements

• A minimum major GPA of 2.75 and a minimum College of Business GPA of 2.0.

University Minimum Exit Requirements

• A 2.0 UCF GPA
• 42 semester hours of upper division credit completed
• 60 semester hours earned after CLEP awarded
• 30 of the last 39 hours of course work must be completed in residency at UCF.
• A maximum of 45 hours of extension, correspondence, CLEP, Credit by Exam, and Armed Forces credits permitted.
• Complete the General Education Program, the Gordon Rule, and nine hours of Summer credit.

Total Undergraduate Credit Hours Required: 120

Honors In Major

• Eligibility: Requirements for admission to the Honors in the Major program are: completion of at least 60 credit hours, completion of at least 12 upper division hours, at least a 3.5 GPA in the major, at least a 3.2 upper-division GPA, and at least two semesters remaining prior to graduation.
• Admission: Application for admission to the Honors in the Major program must be approved by both the Chair of the Marketing Department and Associate Dean of the Honors College plus the payment of $25.00 one-time membership dues.
• Requirements: Students accepted into the Honors in the Major program must complete two honors courses (total of 6 credit hours) as follows:

Honors In Major Credit Requirements

Required Honors Reading Course

• MAR 4903H - Honors Directed Reading I Credit Hours: 3

Required Honors Thesis

• MAR 4970H - Undergraduate Honors Thesis Credit Hours: 3

Additional Information

Related Programs

• None

Certificates

• None

Related Minors

• Marketing Minor
• Professional Selling Minor

Advising Notes

• Florida College System students are advised to complete the Associate of Arts degree, to include the general education requirements, the common program prerequisites for the SUS system, and college algebra.
• Orientation and advising are two of the most valuable tools that a student can make use of when transferring to UCF. Be sure that you take advantage of both.

Transfer Notes

• Lower division courses do not substitute for upper division courses.
• Courses transferred must be formally evaluated for equivalency credit. The student must provide a course syllabus and any other supporting information with his/her petition for this evaluation.
• Common Program Prerequisites for the State University System for College of Business Administration programs include Financial Accounting, Managerial Accounting, Macroeconomics, Microeconomics, Calculus, Statistics, and a relevant computer class. At UCF Business, students who have completed the calculus and statistics class will be waived from Quantitative Business Tools I. Students who have completed either the calculus or the statistics, but not both, can take Quantitative Business Tools I.
• Subject to the general grade and residence requirements, credit will be granted for transferred course work equivalent to that required in the UCF Business program. Only grades of "C" or higher transfer into the program and students must have a "C" or better in each common program prerequisites class, and all prerequisites to marketing courses.
• Any student receiving a business degree must complete a minimum of 30 of the 60 upper level business credit hours for their degree program in the UCF College of Business Administration. Additionally, 12 of the 30 credit hours completed at UCF must be from the department or school in which the student majors.

Acceptable Substitutes for Transfer Courses

• None

Program Academic Learning Compacts

• Program Academic Learning Compacts (student learning outcomes) for undergraduate programs are located at: http://www.oeas.ucf.edu/alc/academic_learning_compacts.htm

Equipment Fees

• Part-Time Student: $15 per term
• Full-Time Student: $30 per term