Marketing, BSBA

Students interested in majoring in marketing have two options: the marketing management track or the professional selling track. The marketing management track provides students with the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research, or promotion. The professional selling track prepares students for positions in B-B selling, with the potential to advance into either sales management or marketing management. Not eligible for a double degree with another College of Business Administration major.

Degree Requirements

• Students who change degree programs and select this major must adopt the most current catalog.
• Students wanting to major in Marketing must meet admission requirements for the major.
• Any student receiving a business degree must complete a minimum of 30 of the 60 upper level business credit hours for their degree program in the UCF College of Business Administration. Additionally, 12 of the 30 credit hours completed at UCF must be from the department or school in which the student majors.
• For students seeking a double major within the College of Business, a maximum of 6 hours of Required Courses for the Major or Restricted Electives may count towards another business major.
• A maximum of 6 hours of Core Requirements or Restricted Electives may count towards another degree program or minor.
• Students in the Marketing major must maintain a 2.75 or higher cumulative Grade Point Average in all 3000 level or higher Marketing courses and a 2.0 or higher cumulative GPA in all College of Business courses taken at UCF. Failure to maintain the required GPAs will result in the student being placed on Lack of Progress in the major and/or College. If a student on Lack of Progress fails to achieve the minimum required GPA in the subsequent term, the student will be dropped as a Marketing major and/or College of Business student. A student who is dropped may seek re-admittance into the College or major by submitting a letter indicating the reasons for academic difficulties and positive plans for achieving the required GPA. Readmission is not automatic or guaranteed and as an exception to College policy is rarely granted.
• Students must earn a "B" or higher in MAR 3023. In addition, only grades of "C" or higher transfer into the program and students must earn a minimum of "C" or higher in all business courses. This includes all courses under requirements Common Program Prerequisites (CPP), Core Requirements: Advanced Level (Primary Core, Secondary Core and Required Courses for Major), Restricted Electives and Capstone Requirements below.

Degree Requirements

Core Requirements: Advanced Level

• Complete all of the following
  Primary Core
  • Complete the following:
    • ACG3173 - Accounting for Decision-Makers (3)
    • QMB3200 - Quantitative Business Tools II (3)
    • FIN3403 - Business Finance (3)
    • MAN3025 - Management of Organizations (3)
    • MAR3023 - Marketing (3)
  Secondary Core
  • Complete the following:
    • GEB3006 - Introduction to Career Development and Financial Plannings (3)
    • GEB3005 - Career Search Strategy (1)
    • BUL3130 - Legal and Ethical Environment of Business (3)
    • MAR3203 - Supply Chain and Operations Management (3)
    • GEB4223 - Business Interviewing Techniques (1)
    • GEB4004 - Executing Your Career Plan (1)
    • QMB3602 - Business Research for Decision Making (3)
  Required Courses for Major
  • Complete all of the following
    Marketing Management Track: Required
    • Complete the following:
      • MAR3391 - Professional Selling (3)
      • MAR3503 - Consumer Behavior (3)
      • MAR3613 - Marketing Research (3)
      • MAR3615 - Marketing Analysis (3)
      • MAR3721 - Digital Media Marketing (3)
      • MAR4804 - Marketing Strategy (3)
      • MAR4418 - Strategic Sales Force Management (3)
      • MAR4832 - Product Management (3)
    Marketing Management Track: Electives
    • Complete at least 1 of the following:
      • MAR4841 - Services Marketing (3)
      • MAR4941 - Marketing Internship (3)
    Professional Selling Track: Required
    • Complete all of the following
      • Admission by department approval: Applicants restricted to declared marketing majors or other business majors who meet all GPA requirements for admission to the marketing major. Requires submission of application by May 1. Department faculty committee will select professional selling track participants based on academic achievement, work experience, outside activities and leadership positions, and responses to questions on the application form and in interviews. Must have earned a grade of "B-" or higher in the following course to apply: MAR 3391 - Professional Selling Credit Hours: 3
      • Complete the following:
        • MAR3391 - Professional Selling (3)
        • MAR3503 - Consumer Behavior (3)
        • MAR3613 - Marketing Research (3)
        • MAR3615 - Marketing Analysis (3)
        • MAR3721 - Digital Media Marketing (3)
        • MAR4804 - Marketing Strategy (3)
        • MAR4413C - Strategic Issues in Sales (3)
        • MAR4415C - Advanced Professional Selling (3)
        • MAR4418 - Strategic Sales Force Management (3)

Grand Total Credits: 84