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Program at a Glance

Program
Bachelor
College(s)
College of Business
Department(s)
Marketing
4
Years
$212.28 per credit hour
$748.89 per credit hour

Learn more about program tuition and fees.

Best Colleges Business Programs - U.S. News & World Report badge

Reach Consumers Through Various Channels, Driving Sales and Revenue

As a marketing major at UCF, you’ll gain hands-on experience with conducting market research, gathering information on consumers and competitors, deploying campaigns, increasing the bottom line and analyzing various metrics. Learn what it takes to succeed in this face-paced industry and succeed in positions ranging from global companies to local businesses.

Align your personal and professional goals with your coursework by choosing from two tracks: marketing management and professional selling. Each provides you with the hands-on training and knowledge needed to succeed in the industry.

Marketing Management Track
Gain the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research or promotion.

Professional Selling Track
Prepare for a position in business-to-business selling, with the potential to advance into either sales management or marketing management.

Upon graduation you’ll have the opportunity to break into a variety of interesting and challenging career paths such as marketing and product management, professional selling, retailing, advertising, e-business, marketing research, sport marketing, procurement, distribution and logistics, and public relations. Continuing your education through a Master’s in Business Administration can also open more doors to career advancement and help you stand out from the competition.

Please note, the marketing degree is not eligible for a double degree with another College of Business Administration major.

Related Programs:

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Highlights

UCF was ranked as one of the Best Undergraduate Business Programs by U.S. News & World Report in 2021.
The marketing program at UCF is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Marketing professionals are in-demand across the nation, especially in California, New York, Florida, Texas and Illinois.
The median annual pay for market research analysts and marketing specialists is $66,000.

Undergraduate Application Deadlines

Fall
May 1
Spring
November 1
Summer
March 1
Fall
July 1
Spring
November 1
Summer
March 1
Fall
March 1
Spring
September 1
Summer
January 1

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Course Overview

Marketing Strategy

Explore marketing issues with emphasis on strategy formulation and integrative marketing decision making.

Learn about how to apply various contemporary digital media technologies in the marketing decision-making process.

Assume a strategic view of organizations and integrate and apply material learned in your business courses to modern organizational problems and opportunities.

Marketing Skills You'll Learn

  • Create and manage communications information about a product or service to a specified target audience.
  • Build interpersonal communication skills in order to more effectively and efficiently work with various teams in an organization.
  • Gain an understanding of consumer research to ensure success within competitive marketplaces.
  • Boost consumer engagement and strengthen brand loyalty through traditional and digital strategies.
  • Increase the bottom line by researching, planning and developing solutions that gain a competitive edge.

Career Opportunities

  • Account Coordinator
  • Brand Specialist
  • Content Marketer
  • Marketing Specialist
  • Market Research Analyst
  • Production Coordinator
  • SEO Specialist
  • Social Media Coordinator

College of Business News

Research
Making the Grade: Gender and Racial Report Cards Hold Sport Organizations Accountable for Hiring Practices
The Institute for Diversity and Ethics in Sport has recently released its 2021 Complete Racial and Gender Report Card.
Research
Empowering Donors with Status Symbols Could Benefit Charities, New Study Finds
UCF researchers found that when people used objects perceived as high-status, they donated more money to charity.
Colleges & Campus
UCF Earns Highest Public School U.S. News & World Report Ranking in University History
With a focus on innovation, research and student success, UCF earns high marks for social mobility and fields that serve the region and nation.
Colleges & Campus
29 Gilman Scholarships Awarded to UCF Students — Setting a University Record
The award provides students who otherwise may not have the resources to study abroad an opportunity to do so.

University of Central Florida Colleges